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3 Easy Steps to Combating Facebook’s Algorithm Changes

June 07, 2018 by Sarah Loghry
Funeral Home Social Media

Facebook is fundamentally changing. Starting earlier this year, the platform started putting more emphasis on showing you content created by your Facebook friends instead of posts from business you follow. This move makes sense in light of Facebook’s recent issues. However, the change is a double-edged sword. Marketers are now facing major drops in impressions and engagement on their Facebook content. Fortunately, the new Facebook algorithms won’t ruin your funeral business. What funeral professionals will have to do, however, is work smarter to continue to see positive returns and preneed leads from social media. Here are three ways that funeral homes can combat the recent changes to Facebook’s algorithms.

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Four Ways to Boost Your Funeral Home Social Media with Facebook Live

May 17, 2018 by Alyssa McNab
Funeral Home Social Media

Now a key feature of social media marketing, live video has long since passed the point of being used primarily by large brands. This tool can boost brand awareness and preference for local businesses such as funeral homes, earning thousands of views through content that showcases what makes them unique and giving them an opportunity to virtually open their doors to the community.

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5 Ways to Make Managing Funeral Home Social Media Easier

April 19, 2018 by Alyssa McNab
Funeral Home Social Media

Your firm has a remarkable opportunity – an opportunity to leverage social media marketing to generate leads, build brand awareness and provide unique value to your community by sharing your expertise about funeral planning.

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4 Big Funeral Home Social Media Mistakes – and How to Fix Them

May 04, 2017 by Sarah Loghry
Funeral Home Marketing, Funeral Home Social Media

I have been working in digital marketing and social media for my entire career, and with that, I have seen some major mistakes that businesses and brands have made in their approach to marketing (I’m looking at you, Pepsi). There are no foolproof instructions when it comes to marketing and even less when it comes to managing a social media profile, and that unbridled creativity can be intimidating. One small misstep can lead to a surprising amount of backlash that many brands are not prepared to handle. That being said, social media isn’t as scary as it seems. When used properly, a strong funeral home social media presence can help bolster your brand and attract new customers. Discover how you can avoid these common mistakes that businesses make on social media.

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What’s Next for Funeral Home Marketing? Attention is the Game, Instagram is the Arena

March 23, 2017 by Ryan Thogmartin
Funeral Home Marketing, Funeral Home Social Media, Guest Post

Here is a question I’m asked on the regular. It never fails. At every keynote presentation I give, participants say, "Hey, you guys talk heavily about Facebook: how to build a presence on Facebook, how to create content for funeral home businesses and how to drive Facebook engagement. What comes next?"

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A Back-to-Basics Look at Funeral Home Social Media

February 09, 2017 by Alyssa McNab
Funeral Home Marketing, Funeral Home Social Media

Effective funeral home marketing removes the disconnect between the value of funeral service and consumers’ misconceptions (or lack of awareness) about what skilled funeral professionals can do for them. If education is the key to building relationships with clients, no marketing tool has more potential for relevant connections than social media.

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Social Media Accounts After Death: Online Memorial Options

August 25, 2016 by Alyssa McNab
Funeral Home Social Media

If the way people spend their time reflects what they value, it’s clear that social media platforms are an integral part of users’ lives. The New York Times reports that users spend an average of 50 minutes per day on Facebook’s popular platforms (Facebook, Instagram and Messenger). This outranks almost all other leisure activities examined by the Bureau of Labor Statistics. It also doesn’t take into account the time people spend on other popular social media platforms.

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5 Reasons Why Funeral Home Social Media Matters

April 28, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Social Media

Since its founding in 2004, Facebook has grown to 1.55 billion users. Twitter now boasts 307 million users. And many other social networks claim large, loyal followings. But even people who use social media regularly for personal networking purposes can become overwhelmed when faced with the prospect of using it for their businesses. It can seem big, complicated and time-consuming. Adding to the confusion is the fact that most people think social media is one thing, when in fact the word “media” is plural.

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Sharing the Benefits of Pre-need Funeral Planning on Social Media

March 08, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Home Social Media

One of the most valuable gifts funeral professionals have to offer families is the ability to facilitate important conversations about final wishes. Your expertise allows you to educate people about the value of planning ahead to ensure their memorialization preferences will be honored.

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Using Pinterest for Funeral Home Marketing

February 04, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Home Social Media

In 2010, Ben Silbermann posted the first pin on the visual bookmarking website Pinterest. It was a milestone step in what had been a long journey to create a new online experience. Silbermann and his business partners wanted to take the personal activity of collecting to the internet – and it worked.

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