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3 Ways to Reach Out during NFDA

October 15, 2020 by Dr. Jason Troyer
Industry Events, Finding Resilience, Guest Post

Funeral service is a lonely profession. Your non-funeral professional friends don’t want to hear about the challenges of your daily work. They don’t want to know about your surprise inspection, that a casket arrived with a huge dent or how you spent hours in the prep room getting ready for a viewing. However, a few times a year, funeral professionals have the opportunity to be surrounded by people who truly understand them at the state and national conventions and expos.

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“I’ve Been Failing to Take My Own Advice.”

August 06, 2020 by Dr. Jason Troyer
Featured, Finding Resilience, Guest Post

I’ve been failing to take my own advice. Over the past few weeks, I could tell that I have let myself get overwhelmed by three big concerns in my life. So, I decided to try something a little unconventional.

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3 Event Ideas to Serve Families During the Coronavirus Pandemic

May 12, 2020 by Ali Briggs
Guest Post

The coronavirus pandemic has made it very difficult for families to receive the level of support from their community that they would typically receive when a loved one passes. Previously, in addition to the funeral service, people were able to drop by the family's house, visit with them during calling hours and share stories with them at the wake. Outside of these funeral events, those who had lost a loved one could also get support from friends and family out and about in their community and at other social gatherings.

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Earning Great Online Reviews for Your Funeral Business

January 30, 2020 by Welton Hong
Funeral Home Marketing, Featured, Guest Post

As you know, few concepts can ever truly be divided into an even 50-50 split. Real life is rarely that clean and simple. But when it comes to independent funeral home owners considering the topic of online reviews, I've discovered a virtually perfect balance of "true-blue believers" and "heels-dug-in nonbelievers."

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What’s Next for Funeral Home Marketing? Attention is the Game, Instagram is the Arena

March 23, 2017 by Ryan Thogmartin
Funeral Home Marketing, Funeral Home Social Media, Guest Post

Here is a question I’m asked on the regular. It never fails. At every keynote presentation I give, participants say, "Hey, you guys talk heavily about Facebook: how to build a presence on Facebook, how to create content for funeral home businesses and how to drive Facebook engagement. What comes next?"

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