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Amy Johnson

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4 Reasons You Don’t Want to Miss the 2022 NFDA International Convention & Expo

September 22, 2022 by Amy Johnson
Featured, Industry Events

Can you name one place where you can participate in new learning opportunities, listen to inspiring keynote speakers, discover new solutions for your funeral home business and network with other funeral service professionals? We can: the National Funeral Directors Association International Convention & Expo. Each year, the National Funeral Directors Association (NFDA) – the world’s leading, largest and most trusted association to support funeral professionals – hosts thousands of funeral professionals from around the world at the largest funeral service Expo.

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How Text-Based Aftercare Can Transform Your Aftercare Services

August 05, 2022 by Amy Johnson
Featured, Aftercare

When was the last time you didn’t read a text message? According to an Adobe Campaign Management Report, text messages have a 98 percent open rate, and 90 percent are read within three seconds, making texting one of the most efficient ways to communicate with consumers. And with the vast majority of people in the United States and Canada owning smartphones, texting is also the most effective and personal way to contact families after their loved one’s death. Discover how our text-based aftercare can help you provide better customer service and support to families immediately following their loved one’s service and transform your aftercare program.

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10 Ways to Manage Your Funeral Home’s Google Business Profile

June 06, 2022 by Amy Johnson
Funeral Home Marketing, Featured

Did you know that Google holds over 90 percent of the world’s search engine market share? This means when consumers search online, nine times out of ten, they use Google to do so. But how can you improve your funeral home’s chances of appearing in potential customers’ Google search results when they search for “funeral home near me?” You have the control to create or optimize your existing Google Business Profile.

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3 Steps to Align Your Funeral Home Marketing Strategy to Your Customer Journey

February 03, 2022 by Amy Johnson
Funeral Home Marketing, Featured

In the first and second posts of this three-part series, we discussed what a funeral home marketing plan is and why it’s necessary and how to lock down market share in your community using a market analysis. The final post in this series will cover high-level considerations and marketing tactics you should account for when aligning your firm’s marketing strategy to your customer journey. Specifically, we will explore each stage of the marketing funnel and help you consider how to use appropriate digital and physical marketing tactics and messaging at each phase to move consumers through the funnel.

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The Funeral Home Marketing Plan Series

January 19, 2022 by Amy Johnson
Funeral Home Marketing, Featured

Do you have a steady stream of preneed and at-need clients, or do you find that your marketing campaigns fall short of generating enough qualified leads to support your business goals? Having a comprehensive marketing plan in place can help you target the right consumers in your community with the right messaging at the right time. This complete series will walk you through the fundamentals of creating a funeral home marketing plan that works and aid you with resources to help you build or refine your funeral home’s marketing plan.

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What a Funeral Home Marketing Plan Is and Why It’s Necessary

December 16, 2021 by Amy Johnson
Funeral Home Marketing, Featured

Developing a comprehensive funeral home marketing plan begins with understanding the people in your community, which, in the marketing world, means conducting a market analysis. Without getting a deep sense of who these people are, you risk throwing your marketing dollars in the metaphorical fire.

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5 Ways to Honor Veterans in Your Community

October 28, 2021 by Amy Johnson
Funeral Home Marketing, Featured

So many men and women have dedicated their lives to answering our nation’s call, and many ask for nothing in return. These individuals have proven their devotion to our country, and we owe them the same devotion and gratitude in return.

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Using Market Analysis to Lock Down Market Share in Your Community

February 02, 2016 by Amy Johnson
Funeral Home Marketing, Featured

Many local business owners say they know their communities very well. But often, these business owners base their understanding of a community’s demographics, attitudes and preferences on anecdotal evidence – not data. For example, a business owner might make assumptions about how the community perceives their business based on a small sample of feedback they personally receive from clients. While instincts and personal experience hold some value, they do not provide all of the information necessary to make strategic and tactical decisions that result in long-term success for a business.

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