Texas consumers visit www.prepaidfunerals.texas.gov for more information.
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Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).
The 2023 National Funeral Directors Association International Convention & Expo is fast-approaching, and we’re excited about all there is to see and do at this year’s convention in Las Vegas, Nevada!
Read MoreConsumer preferences and communication styles are ever-evolving, which means it can be difficult to keep your finger on the pulse and know exactly how — and where — to reach your target audience. Although keeping pace with marketing trends, especially if you’re on a limited funeral home marketing budget, may not always be top of mind, paying attention to what channels and tactics are resonating most with today’s consumers will give your firm an advantage over competitors who fail to look ahead.
Read MoreWhen was the last time you didn’t read a text message? According to an Adobe Campaign Management Report, text messages have a 98 percent open rate, and 90 percent are read within three seconds, making texting one of the most efficient ways to communicate with consumers. And with the vast majority of people in the United States and Canada owning smartphones, texting is also the most effective and personal way to contact families after their loved one’s death. Discover how our text-based aftercare can help you provide better customer service and support to families immediately following their loved one’s service and transform your aftercare program.
Read MoreDid you know that Google holds over 90 percent of the world’s search engine market share? This means when consumers search online, nine times out of ten, they use Google to do so. But how can you improve your funeral home’s chances of appearing in potential customers’ Google search results when they search for “funeral home near me?” You have the control to create or optimize your existing Google Business Profile.
Read MoreIn the first and second posts of this three-part series, we discussed what a funeral home marketing plan is and why it’s necessary and how to lock down market share in your community using a market analysis. The final post in this series will cover high-level considerations and marketing tactics you should account for when aligning your firm’s marketing strategy to your customer journey. Specifically, we will explore each stage of the marketing funnel and help you consider how to use appropriate digital and physical marketing tactics and messaging at each phase to move consumers through the funnel.
Read MoreDo you have a steady stream of preneed and at-need clients, or do you find that your marketing campaigns fall short of generating enough qualified leads to support your business goals? Having a comprehensive marketing plan in place can help you target the right consumers in your community with the right messaging at the right time. This complete series will walk you through the fundamentals of creating a funeral home marketing plan that works and aid you with resources to help you build or refine your funeral home’s marketing plan.
Read MoreDeveloping a comprehensive funeral home marketing plan begins with understanding the people in your community, which, in the marketing world, means conducting a market analysis. Without getting a deep sense of who these people are, you risk throwing your marketing dollars in the metaphorical fire.
Read MoreSo many men and women have dedicated their lives to answering our nation’s call, and many ask for nothing in return. These individuals have proven their devotion to our country, and we owe them the same devotion and gratitude in return.
Read MoreMany local business owners say they know their communities very well. But often, these business owners base their understanding of a community’s demographics, attitudes and preferences on anecdotal evidence – not data. For example, a business owner might make assumptions about how the community perceives their business based on a small sample of feedback they personally receive from clients. While instincts and personal experience hold some value, they do not provide all of the information necessary to make strategic and tactical decisions that result in long-term success for a business.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice
Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).