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Nicole Eilers

Nicole Eilers is a Marketing Communications Specialist at Homesteaders Life Company.

Recent Posts

Preneed Planning for the Sandwich Generation

January 30, 2025 by Nicole Eilers
Featured, Funeral Home Business

As funeral professionals, you understand the evolving needs of families in your community. Among the most complex and growing demographic is the “sandwich generation” — adults who are responsible for their aging parents while also supporting their own children, therefore “sandwiched” between two vastly different family groups. Balancing these responsibilities often leads to looking for ways to reduce financial burdens and plan for the future, making preneed planning an ideal solution.

Connecting with this generation can help relieve some of their financial burdens, while allowing your funeral business to secure financial stability. Keep reading for how to best connect with and share the benefits of preplanning with the sandwich generation.

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Top 5 Blog Posts for Funeral Professionals in 2024

December 26, 2024 by Nicole Eilers
Featured

At the end of each year, we like to pause and reflect on the opportunities we’ve had to connect with you, our readers, through the Homesteaders Blog. As you begin to look ahead and plan your goals for 2025, we encourage you to revisit our most popular posts from last year.

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Our Top Calling Hours Podcast Episodes of 2024

December 19, 2024 by Nicole Eilers
Featured, Funeral Home Business

As we reflect on our first year of the Calling Hours Podcast and think about the amazing conversations we’ve had with leaders in the funeral profession, we hope our guests have inspired you as much as they have us. From exploring emerging trends to sharing stories of resilience and innovation, we’re shining a spotlight on some of our most popular episodes.

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Get Ready for the NFDA Convention 2024: What We’re Doing and What You Have To Look Forward To

October 7, 2024 by Nicole Eilers
Featured, Industry Events

Get ready to embrace the vibrant energy of New Orleans at the 2024 National Funeral Directors Association (NFDA) International Convention & Expo, happening October 20-23. The Big Easy, with its unique blend of culture, history and mouth-watering cuisine, provides the perfect backdrop for this year’s event!

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Ways Funeral Directors Can Support Families Grieving Suicide Loss

September 6, 2024 by Nicole Eilers
Featured, Aftercare

Funeral directors, more than anyone, see firsthand the devastating emotional and physical effects families experience when faced with the unexpected loss of a loved one. And when their loved one dies by suicide, their grief becomes even more complex. On top of deep sorrow, families impacted by suicide loss often struggle with a multitude of complicated emotions – shock, guilt, anger, shame and confusion. 

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3 Ways Funeral Homes Can Support Bereaved Spouses

April 4, 2024 by Nicole Eilers
Featured, Aftercare

It goes without saying that the basis of a funeral professional’s job is organizing the necessary logistics of a funeral arrangement for families and individuals experiencing the recent loss of a loved one. But there are many ways to provide additional care and compassionate support that go beyond the rudimentary details of the service.

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Homesteaders Introduces Calling Hours, A New Podcast For Funeral Professionals

March 14, 2024 by Nicole Eilers
Featured, Funeral Home Business

Funeral professionals have many responsibilities that demand a great deal of time. Combined with constantly evolving changes in the profession, it can be difficult to stay connected to the latest trends, technologies and practices happening within the industry. Podcasts are a useful way to hear the latest news and information in a convenient and accessible format. Although, there are millions of podcasts available to stream at your fingertips, so it can be difficult to sort through to find one focused on the funeral profession. That’s why Homesteaders is pleased to announce our new podcast, Calling Hours, which is solely dedicated to the deathcare industry and developed specifically for funeral professionals.

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The Funeral Rule is Facing Updates: Here's How Your Firm Can Prepare

February 29, 2024 by Nicole Eilers
Featured, Funeral Home Business

For funeral professionals, it’s important to maintain professionalism and empathy throughout a client family’s experience with your business. Providing clear and itemized pricing information is also very important. Not only does this allow your families to make informed decisions without feeling added pressure during an already emotional time, but it also ensures that your funeral home is in compliance with the Federal Trade Commission (FTC) Funeral Rule.

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Highlights from ICCFA DEAD Talks 2024

January 25, 2024 by Nicole Eilers
Featured, Funeral Home Business

Last week, hundreds of funeral service professionals from all over (as far away as Guatemala!) traveled to Las Vegas, Nevada for the International Cemetery, Cremation and Funeral Association (ICCFA) DEAD Talks 2024 sales conference at the Park MGM. Homesteaders Life Company was a proud Black Diamond sponsor for the 2024 event, held January 16-18.

ICCFA is the only international trade association representing all segments of the cemetery, funeral service, cremation and memorialization profession. Each year, they host an annual conference featuring speakers in a variety of sales-related topics like marketing, strategy and even AI in business as well as provide ample networking opportunities.

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7 Ways to Support Employees During the Holiday Season

December 7, 2023 by Nicole Eilers
Featured, Funeral Home Business

The holiday season is a time for joy, celebration and togetherness with family and friends. For those in the funeral service profession however, it’s also one of the busiest times of the year.  

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