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Nicole Eilers

Nicole Eilers is a Marketing Communications Specialist at Homesteaders Life Company.

Recent Posts

6 Reasons to Preplan Your Funeral

August 10, 2023 by Nicole Eilers
Featured, Funeral Planning

No one likes the thought of their own death, and planning a funeral can be uncomfortable and daunting for some people, but it doesn’t have to be. With advance funeral planning, you’re helping ensure your final wishes and saving your family the emotional and financial burden of having to make these important decisions after you’re gone.

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6 Tips to Successfully Sell Your Funeral Home Business

July 6, 2023 by Nicole Eilers
Funeral Home Business

Managing and operating a successful funeral home is certainly not for the faint of heart, so when it comes time to transition the business, it may be difficult to put together a succession plan for something that represents your life’s work.

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7 Comforting Text Messages to Send to Someone Who is Grieving

May 25, 2023 by Nicole Eilers
Featured, Aftercare

It’s something that has likely happened to most of us. Someone you know recently lost a loved one and you want to let them know you’re thinking about them in the days, weeks or months to follow. When you are unable to comfort your friend or family member in person, a thoughtful text message can make just as much of an impact, letting them know you care and are there to support them. However, knowing what to text to someone who is grieving can be tricky.

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4 Tips for Planning Meaningful Funeral Services for "Nones"

April 6, 2023 by Nicole Eilers
Featured, Funeral Planning

Traditionally, funeral services have been tied to specific religious or cultural traditions. But as new generations come of age, there’s a growing trend that has shifted toward honoring loved ones through services that reflect personal beliefs and individual values rather than being centered around organized religion.

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Death Care Collective Empowers Female Leaders in the Funeral Industry

March 17, 2023 by Nicole Eilers
Funeral Industry Trends, Featured

A significant demographic shift in the funeral industry has occurred in recent years. As more female workers enter the funeral profession, the need for a space to provide community and support for success quickly arose, and the Death Care Collective initiative was established. A group of driven female leaders in the industry were determined to provide opportunities to empower one another and promote the employment and advancement of women in the funeral industry. Thus the formation of the member-based group, which is currently in the process of becoming a registered nonprofit organization.

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Best Practices for Setting Up Preneed Appointments

February 23, 2023 by Nicole Eilers
Featured, Funeral Home Business

Generating new business and establishing meaningful connections with client families is a key component to any successful funeral home business plan, and growth in preneed services is essential to help ensure the sustainability of your business. Setting up preneed appointments over the phone is one of the best ways to build brand awareness within your community, increase your preneed sales and help secure your at-need market share.

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5 Ways to Help Families Honor a Loved One on Valentine's Day

February 9, 2023 by Nicole Eilers
Featured, Aftercare

For those who have lost a loved one, Valentine’s Day can be a very difficult and emotional time. It serves as a heart wrenching landmark on the long path of grief, but that doesn’t mean there aren’t meaningful ways to cherish the love that was once celebrated.

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Real Stories of Text-Based Aftercare Success

January 19, 2023 by Nicole Eilers
Featured, Aftercare

You already know that aftercare is an important part of your funeral home’s marketing plan. If you haven’t already developed an aftercare program or are looking for ways to reach customers in a more personalized and non-intrusive way, consider text messaging.

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5 Ways for Funeral Professionals to be Fully Present During the Holidays

December 22, 2022 by Nicole Eilers
Featured, Funeral Home Business

Death has no schedule. It doesn’t matter if it’s 3 a.m. or if you’re in the middle of opening birthday presents, funeral professionals must be willing to put everyone and everything before themselves, and this often means missing out on holiday celebrations and events with their own family and friends. So how exactly should you “plan” to celebrate the holidays or special occasions when plans are always tentative? If you keep several important things in mind, you can create meaningful memories with your family during the holidays, even if you're on call.

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Funeral Business Leadership Series: Part 1 - Leading the Business

November 3, 2022 by Nicole Eilers
Funeral Industry Trends, Featured, Funeral Home Business

This is the first in a series of three blog posts showcasing how small improvements can help you become a business leader in your community and industry. In this first post, we will cover essential traits for successful funeral business professionals and upcoming industry trends to watch out for in the coming year.

As a funeral professional, you often take care of a variety of functions in your business, handling everything from planning and executing funerals (obviously!) to accounting, human resources or even social media. It can be exhausting to say the least. So how do you find time to keep up with all of it? Let’s uncover the essential traits that successful funeral professionals need and our prediction on the top three key industry trends to keep an eye on in the coming years.

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