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Nicole Eilers

Nicole Eilers is a Marketing Communications Specialist at Homesteaders Life Company.

Recent Posts

Highlights from ICCFA DEAD Talks 2024

January 25, 2024 by Nicole Eilers
Featured, Funeral Home Business

Last week, hundreds of funeral service professionals from all over (as far away as Guatemala!) traveled to Las Vegas, Nevada for the International Cemetery, Cremation and Funeral Association (ICCFA) DEAD Talks 2024 sales conference at the Park MGM. Homesteaders Life Company was a proud Black Diamond sponsor for the 2024 event, held January 16-18.

ICCFA is the only international trade association representing all segments of the cemetery, funeral service, cremation and memorialization profession. Each year, they host an annual conference featuring speakers in a variety of sales-related topics like marketing, strategy and even AI in business as well as provide ample networking opportunities.

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7 Ways to Support Employees During the Holiday Season

December 7, 2023 by Nicole Eilers
Featured, Funeral Home Business

The holiday season is a time for joy, celebration and togetherness with family and friends. For those in the funeral service profession however, it’s also one of the busiest times of the year.  

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Insights and Takeaways from the 2023 ICCFA Leadership Summit

November 2, 2023 by Nicole Eilers
Featured, Funeral Home Business

The International Cemetery, Cremation and Funeral Association (ICCFA) recently held its annual Leadership Summit October 24 – 26 in Tucson, Arizona. This year’s event was in partnership with the Death Care Collective, an organization of female leaders dedicated to fostering connections, strengthening relationships, and empowering women in the death care profession

We sat down with Homesteaders’ leaders Scott Morris, Regional Director – Strategic Markets; Dan Lodermeier, Vice President – Field Sales and Danielle Burmeister, Vice President – Marketing Communications, who attended the summit for their takeaways from the event.

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6 Reasons to Preplan Your Funeral

August 10, 2023 by Nicole Eilers
Featured, Funeral Planning

No one likes the thought of their own death, and planning a funeral can be uncomfortable and daunting for some people, but it doesn’t have to be. With advance funeral planning, you’re helping ensure your final wishes and saving your family the emotional and financial burden of having to make these important decisions after you’re gone.

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6 Tips to Successfully Sell Your Funeral Home Business

July 6, 2023 by Nicole Eilers
Funeral Home Business

Managing and operating a successful funeral home is certainly not for the faint of heart, so when it comes time to transition the business, it may be difficult to put together a succession plan for something that represents your life’s work.

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7 Comforting Text Messages to Send to Someone Who is Grieving

May 25, 2023 by Nicole Eilers
Featured, Aftercare

It’s something that has likely happened to most of us. Someone you know recently lost a loved one and you want to let them know you’re thinking about them in the days, weeks or months to follow. When you are unable to comfort your friend or family member in person, a thoughtful text message can make just as much of an impact, letting them know you care and are there to support them. However, knowing what to text to someone who is grieving can be tricky.

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4 Tips for Planning Meaningful Funeral Services for "Nones"

April 6, 2023 by Nicole Eilers
Featured, Funeral Planning

Traditionally, funeral services have been tied to specific religious or cultural traditions. But as new generations come of age, there’s a growing trend that has shifted toward honoring loved ones through services that reflect personal beliefs and individual values rather than being centered around organized religion.

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Death Care Collective Empowers Female Leaders in the Funeral Industry

March 17, 2023 by Nicole Eilers
Funeral Industry Trends, Featured

A significant demographic shift in the funeral industry has occurred in recent years. As more female workers enter the funeral profession, the need for a space to provide community and support for success quickly arose, and the Death Care Collective initiative was established. A group of driven female leaders in the industry were determined to provide opportunities to empower one another and promote the employment and advancement of women in the funeral industry. Thus the formation of the member-based group, which is currently in the process of becoming a registered nonprofit organization.

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Best Practices for Setting Up Preneed Appointments

February 23, 2023 by Nicole Eilers
Featured, Funeral Home Business

Generating new business and establishing meaningful connections with client families is a key component to any successful funeral home business plan, and growth in preneed services is essential to help ensure the sustainability of your business. Setting up preneed appointments over the phone is one of the best ways to build brand awareness within your community, increase your preneed sales and help secure your at-need market share.

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5 Ways to Help Families Honor a Loved One on Valentine's Day

February 9, 2023 by Nicole Eilers
Featured, Aftercare

For those who have lost a loved one, Valentine’s Day can be a very difficult and emotional time. It serves as a heart wrenching landmark on the long path of grief, but that doesn’t mean there aren’t meaningful ways to cherish the love that was once celebrated.

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