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Nicole Eilers

Nicole Eilers is a Marketing Communications Specialist at Homesteaders Life Company.

Recent Posts

Death Care Collective Empowers Female Leaders in the Funeral Industry

March 17, 2023 by Nicole Eilers
Funeral Industry Trends, Featured

A significant demographic shift in the funeral industry has occurred in recent years. As more female workers enter the funeral profession, the need for a space to provide community and support for success quickly arose, and the Death Care Collective initiative was established. A group of driven female leaders in the industry were determined to provide opportunities to empower one another and promote the employment and advancement of women in the funeral industry. Thus the formation of the member-based group, which is currently in the process of becoming a registered nonprofit organization.

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Best Practices for Setting Up Preneed Appointments

February 23, 2023 by Nicole Eilers
Featured, Funeral Home Business

Generating new business and establishing meaningful connections with client families is a key component to any successful funeral home business plan, and growth in preneed services is essential to help ensure the sustainability of your business. Setting up preneed appointments over the phone is one of the best ways to build brand awareness within your community, increase your preneed sales and help secure your at-need market share.

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5 Ways to Help Families Honor a Loved One on Valentine's Day

February 9, 2023 by Nicole Eilers
Featured, Aftercare

For those who have lost a loved one, Valentine’s Day can be a very difficult and emotional time. It serves as a heart wrenching landmark on the long path of grief, but that doesn’t mean there aren’t meaningful ways to cherish the love that was once celebrated.

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Real Stories of Text-Based Aftercare Success

January 19, 2023 by Nicole Eilers
Featured, Aftercare

You already know that aftercare is an important part of your funeral home’s marketing plan. If you haven’t already developed an aftercare program or are looking for ways to reach customers in a more personalized and non-intrusive way, consider text messaging.

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5 Ways for Funeral Professionals to be Fully Present During the Holidays

December 22, 2022 by Nicole Eilers
Featured, Funeral Home Business

Death has no schedule. It doesn’t matter if it’s 3 a.m. or if you’re in the middle of opening birthday presents, funeral professionals must be willing to put everyone and everything before themselves, and this often means missing out on holiday celebrations and events with their own family and friends. So how exactly should you “plan” to celebrate the holidays or special occasions when plans are always tentative? If you keep several important things in mind, you can create meaningful memories with your family during the holidays, even if you're on call.

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Funeral Business Leadership Series: Part 1 - Leading the Business

November 3, 2022 by Nicole Eilers
Funeral Industry Trends, Featured, Funeral Home Business

This is the first in a series of three blog posts showcasing how small improvements can help you become a business leader in your community and industry. In this first post, we will cover essential traits for successful funeral business professionals and upcoming industry trends to watch out for in the coming year.

As a funeral professional, you often take care of a variety of functions in your business, handling everything from planning and executing funerals (obviously!) to accounting, human resources or even social media. It can be exhausting to say the least. So how do you find time to keep up with all of it? Let’s uncover the essential traits that successful funeral professionals need and our prediction on the top three key industry trends to keep an eye on in the coming years.

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How to Recognize Loved Ones During Non-Memorial Holidays

October 27, 2022 by Nicole Eilers
Featured, Aftercare

As someone in the funeral business, you already know the value of celebrating the more widely known memorial holidays, such as Memorial Day or Día de los Muertos (Day of the Dead), with your client families and community members. There are many simple ways you can draw in your local community during these times. However, you may often be overlooking the value and importance of providing the chance to remember loved ones on non-memorial specific holidays and milestones throughout the year.

Many of your client families are experiencing holiday “firsts” without their loved ones and are looking for support and guidance on how to establish new meaningful traditions for themselves and their families. Here’s a list of commonly celebrated holidays and ideas for how to provide opportunities for your families to remember and recognize the lives of their loved ones throughout the year.

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