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7 LinkedIn Profile Tips for Funeral Professionals

February 19, 2021 by Sarah Loghry
Featured, Funeral Home Social Media

I’ll be honest, I only recently started taking advantage of LinkedIn as a social media platform. It was never the most “fun” platform to use – I’d much rather spend my time on Instagram or TikToc. But, over the past few years, LinkedIn has built a platform that makes networking and career-building simple, easy and entertaining.

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Efficiency Tips for Busy Funeral Professionals

February 12, 2021 by Alyssa McNab
Featured, Funeral Home Business

When faced with frequently changing circumstances, flexibility and patience are the keys to remaining productive. It’s important to take time to reflect on the things that can help us be more efficient so that when unanticipated scenarios do occur, we’re better prepared to handle them. Here are a few ways to cross more items off your “to-do” list, keep tasks running smoothly and stay focused on your funeral business's long-term success.

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Tips for Discussing Cremation with Families

February 04, 2021 by Pam Kleese
Cremation, Featured

I’ve been fascinated by the topic of cremation ever since I started working at Homesteaders many years ago. Being new to the funeral profession, I struggled to understand why the topic generated such differing reactions among funeral professionals. As I’ve spent more time understanding the dynamics at play for many in the profession, I started to realize that the issue was more complicated than I’d originally thought. That is why I was excited that Homesteaders sponsored a joint research project with the Cremation Association of North America (CANA) in 2019. We heard directly from consumers about their personal cremation experiences so we could better understand their motivations and perspectives on this topic.

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Focus Areas for Your Funeral Home’s Future

January 22, 2021 by Alyssa McNab
Featured, Funeral Home Business

As we start the year, firms continue to adapt and innovate to meet the needs of client families, finding new ways to provide exceptional care in spite of constantly changing circumstances. It’s a good time to take stock of potential opportunities that help your firm successfully serve your community long into the future.

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Staying Connected: How to Host a Virtual Presentation

December 18, 2020 by Melissa Heller
Featured, Funeral Home Business

These days, staying connected to your community is more important than ever. During times when you can’t safely bring people together in person, you can still reach them online. Hosting virtual community presentations can help you stay connected while still presenting the value of advance funeral planning and generating leads for preneed sales.

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Simple Ways to Connect with Preneed Families

December 04, 2020 by Barb Bloomquist
Preneed Funeral Planning, Featured, Funeral Home Business

Funeral professionals understand the importance of ensuring that every person who interacts with your firm has an exceptional experience, whether preneed, at-need or through aftercare. You also know that an active preneed program is a valuable part of your funeral home’s long-term success because it provides families in the communities you serve with something they want and need. So let’s take a closer look at some simple ways your firm can stay connected with these preneed families and the positive impact those connections can have on the growth of your business.

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Why We’re More Thankful Than Ever for Funeral Professionals

November 13, 2020 by Alyssa McNab
Featured, Funeral Directors

During this season and amidst the unprecedented obstacles the year has brought, it’s important to take a moment to reflect with gratitude. Our Homesteaders family is grateful for all of the funeral professionals who have stepped up in incredible ways to adapt, innovate and expand how you serve families during these times.

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Funeral Procession Etiquette and Guidelines

November 05, 2020 by Barb Bloomquist
Featured, Funeral Etiquette

Most of us have either witnessed or been part of a funeral procession. The images are somber and moving, alerting the entire community that one of their own has died. Growing up in small-town Iowa, I remember more than a few occasions when my parents pulled over our car to wait for what seemed to be an endless stream of cars driving by in slow-motion, headlights beaming, flags proudly waving. Once the final car passed, we’d proceed. 

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4 Reasons You Don’t Want to Miss the NFDA Convention

October 08, 2020 by Alyssa McNab
Featured, Industry Events

This has been a year of many “firsts” – of adapting to challenges and coming together (even if we can’t be together physically) to find new ways of doing things that will help us move forward. This year’s NFDA International Convention & Expo (October 20-22) is no exception, as the National Funeral Directors Association makes plans to hold this highly anticipated event in a virtual format for the first time ever.

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What Innovative Funeral Homes are Doing to Stay Ahead

October 01, 2020 by Alyssa McNab
Featured, Funeral Home Business

Thinking ahead to “what’s next” can be particularly tough when day-to-day-tasks are demanding and the short-term future seems uncertain. But innovative funeral home owners and managers aren’t just thinking about the technology, services and products their client families want now. They’re looking ahead to how those current needs could influence consumers’ perceptions and the types of experiences their communities may expect from them in the future.

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