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The Importance of Community Presentations

January 24, 2020 by Wanda Sizemore
Funeral Home Marketing, Featured

Hosting group presentations in your community is an important marketing component for many funeral homes. When executed correctly, group presentations can help share the benefits of advance funeral planning with more families. Even though hosting these community events is very different from funerals, planning group presentations utilizes the highly developed planning skills that funeral professionals already possess.

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Funeral Etiquette: What to Say When Someone Dies

January 17, 2020 by Alyssa McNab
Featured, Funeral Etiquette

It’s the news no one wants to hear: Someone you care about has lost a loved one. When you know the person who is grieving, but don’t know their loved one well (if at all), it can be especially difficult to decide what to say. Later, when supporting the person during and after the visitation, funeral or memorial service, it can also be tough to know how to express your sympathy.

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Make 2020 Your Year: Ideas for Achieving Your Goals

January 09, 2020 by Jill Muenich
Featured

Now that we've wrapped up 2019, it’s a good time to review your goals for 2020 and decide exactly how to achieve them. Funeral service is a unique calling and communities depend on you in several different situations. Setting and executing your personal and professional goals lays the strong foundation needed to support families. Whether you’re a seasoned funeral service professional or you’re just getting started in your career, there are several steps you can take to make 2020 a great year.

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New Year, New Website

January 04, 2020 by Homesteaders Life Company
Featured

This week, you’ll notice a new look at homesteaderslife.com. Although we’re continuously improving our website, it’s been several years since our last major design update. We’re excited to welcome 2020 by introducing a redesigned website that will allow us to better communicate and connect with the tens of thousands of people who visit it each year.

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How to Plan a Successful Community Presentation

December 13, 2019 by Melissa Heller
Funeral Home Marketing, Featured

Finding new ways to market your funeral home can sometimes be frustrating, especially if you’ve tried ideas in the past that didn’t provide an immediate return on your efforts. One approach that has seen recent growth is holding community presentations about advance funeral planning. In fact, funeral homes who have successfully executed group presentations have reported that as many as 75% of those who attend set up future appointments to discuss their preneed options.

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Interview: Get to Know Luke Frieberg and eFuneral

October 17, 2019 by Melissa Heller
Featured, Industry Events

Since its launch at the beginning of 2019, eFuneral has been successful with both funeral service providers and families. The Homesteaders subsidiary has developed a comprehensive service that guides families through planning and funding a funeral online with their funeral service provider. Luke Frieberg, president of eFuneral, recently sat down with editors at American Funeral Director magazine for an in-depth look at the cutting-edge platform.

 

 

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Does Gratitude Really Make a Difference?

November 01, 2018 by Dr. Jason Troyer
Featured, Finding Resilience

Can you improve your mood through simple steps that take less than a minute a day? Research suggests the answer is, “yes!” Generally speaking, research suggests that regular gratitude can improve your mood and optimism.

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What to Wear to a Funeral, Visitation or Celebration of Life Service

September 20, 2018 by Sarah Loghry
Featured

A few weekends ago, I went to a birthday party for one of my close friend’s daughters. She was turning one year old, so a large group of my longtime friends came into town to help celebrate. As per usual, there was discussion in our group text message about who was going to wear what. No one wanted to be underdressed or overdressed compared to everyone else. In other words, no one wanted to stand out or draw attention to themselves during the party. Ironically, two of us ended up wearing the same shirt.

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Youth and Funerals: A New Resource for Families

April 26, 2018 by Danielle Burmeister
Grief, Featured, Funeral Home Customer Service, Funeral Etiquette

A dear friend of mine recently lost her grandmother. The night she died, the family gathered together to prepare for the next morning’s meeting with their funeral service provider. As they sat around the kitchen table sharing stories, organizing photos and collecting tidbits for the obituary, the inevitable question arose: “What are we going to do with the kids?”

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The Most Important Reasons Why People Decide to Prearrange

March 15, 2018 by Danielle Burmeister
Featured

Every two years, Homesteaders surveys our policy owners to learn more about their preferences, motivations, behaviors and attitudes toward prearranging. The data we have received since our first survey in 2008 has been tremendously valuable in identifying why consumers decide to plan and fund their funerals in advance.

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