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A Better Way to Set Goals

October 14, 2021 by Dr. Jason Troyer
Featured, Funeral Home Business, Finding Resilience

You are probably setting the wrong goals. In my opinion, these are examples of unhelpful goals:

  • To increase annual call volume to 200 calls
  • To increase the average amount spent per call by $300
  • To improve your customer Net Promoter Score
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Lessons in Creativity from Duncan Wardle

October 08, 2021 by Melissa Heller
Funeral Home Marketing, Funeral Industry Trends, Featured

At first glance, people may not view funeral service as creative or artistic work. When people think of funeral service, they may think of the procedures, the familiar ceremony, the burial or cremation, etc. Many funeral professionals are experts, but according to Duncan Wardle, “The single biggest barrier to innovation is your own expertise.”

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3 Common Missed Opportunities to Increase Preneed Sales

September 30, 2021 by Homesteaders Life Company
Featured, Preneed Marketing, Homesteaders Solutions

You provide exceptional service and support to each family you serve, but do you have what it takes to build the same meaningful connections with everyone in your community, and do you have the time to do so?

Funeral providers that have an active preneed program aim to generate quality leads by casting a wide net in their community. However, this process takes time, and you often need to nurture these individuals over a longer period until they feel ready to prearrange their own funeral. In fact, 29% of respondents to our 2021 policy owner survey reported that it took two years or more from the time they first learned about prearranging until they finalized and made their own arrangements.

Keep reading to discover three common opportunities funeral providers miss when trying to capture more preneed sales.

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Answers to Your Questions About the 2021 NFDA Convention

September 24, 2021 by Homesteaders Life Company
Featured, Industry Events

In just a few weeks, members of the Homesteaders Life Company team will join thousands of funeral professionals for one of the year’s most exciting funeral service events. Homesteaders is proud to be the Black Diamond Sponsor for the NFDA International Convention & Expo, and we look forward to reconnecting with you at this in-person convention.

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Simple Ways to Build Relationships with Funeral Home Client Families

September 17, 2021 by Alyssa McNab
Featured, Funeral Home Customer Service, Funeral Home Business

A single interaction may be your only opportunity to earn business or a referral for a client family. As consumers continue to place high value on exceptional customer experiences, each chance to quickly build – and then maintain – relationships is incredibly valuable. Consider that a study by Salesforce indicated that 72% of customers will share their good experiences with others.

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Build a Successful Funeral Home Social Media Strategy

September 10, 2021 by Homesteaders Life Company
Featured, Funeral Home Social Media

At Homesteaders, we survey our policy owners every two years and ask how many funeral homes they considered when they made their prearrangements. In our latest survey, 74% of respondents indicated they considered just one funeral home. This response shows why brand-building funeral marketing efforts are so important for a funeral business. If you aren’t the first call a potential preneed client makes, chances are good you will miss out on that business entirely.

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Today's Fundamentals for Marketing Your Funeral Home

August 26, 2021 by Welton Hong
Funeral Home Marketing, Funeral Industry Trends, Featured

The digital age has been in full swing for several years now, but it's different in 2021. We're all getting back down to business after the COVID-19 pandemic turned everything on its ear. Independent funeral homes find themselves reckoning with the most significant disruption event they've faced in years.

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Amazing Community Outreach Ideas

August 19, 2021 by Melissa Heller
Funeral Home Marketing, Funeral Industry Trends, Featured

Marketing your firm looks a lot different these days. With social media and digital marketing, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.

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Helping Family Members Find Balance in Funeral Service

August 12, 2021 by Dr. Jason Troyer
Featured, Funeral Home Workplace, Finding Resilience

“I’m worried about my dad. He’s been pushing himself too hard and he won’t take a break,” said Tom.*

Tom was concerned about his father, Frank. I learned that Frank was 74 years old, a second-generation funeral director and owned the family firm. Despite having three younger family members working for the funeral home, Frank continued to work long hours and go for weeks without a day off.

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How to Connect with More Preneed Families

August 05, 2021 by Wanda Sizemore
Preneed Funeral Planning, Featured

There are more ways than ever to connect with preneed families. The challenge is to find the methods that are effective for your funeral home and community – and implement them well.

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