Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

Funeral Home Technology Solutions to Grow Your Business

June 24, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

When people think about technology in the funeral industry, they often consider how tools and services can help streamline operations, reduce administrative burdens and allow their businesses to operate more efficiently. Those goals are extremely important – and achievable – with many new and emerging funeral home technology solutions.

Read More

Lessons for Funeral Service Professionals from the Appalachian Trail

June 16, 2022 by Dr. Jason Troyer
Featured, Finding Resilience

The Appalachian Trail runs through the mountains of Tennessee about 20 miles from my home. Known to the hikers as the “A.T.”, it spans nearly 2,200 miles from northern Georgia to Maine and touches 14 states. Because each hiker has their own pace, it takes an average of four to six months to complete the entire hike. Every year, more than 3,000 hikers attempt this feat, which is referred to as a "thru-hike" of the A.T. Only about 25% of them are successful.

Read More

10 Ways to Manage Your Funeral Home’s Google Business Profile

June 06, 2022 by Amy Johnson
Funeral Home Marketing, Featured

Did you know that Google holds over 90 percent of the world’s search engine market share? This means when consumers search online, nine times out of ten, they use Google to do so. But how can you improve your funeral home’s chances of appearing in potential customers’ Google search results when they search for “funeral home near me?” You have the control to create or optimize your existing Google Business Profile.

Read More

Understanding Customer Lifetime Value for Your Funeral Home

May 20, 2022 by Alyssa McNab
Featured, Funeral Home Business

Customers have high expectations from the companies they choose to do business with – and many of the items they value are related to the experiences those companies provide. According to a 2022 survey conducted by Salesforce Research, 88% of customers agreed that the experience a company provides is as important as its product or services. In addition, most customers (73%) agreed that they “expect companies to understand my unique needs and expectations.”

Read More

The Complete Guide to Implementing A Funeral Home CRM System

May 10, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

Evaluating and implementing a funeral home customer relationship management (CRM) system requires careful upfront planning, time, resources and buy-in from your staff. But the rewards outweigh the risks if your staff fully adopts the system.

Read More

How to Evaluate If A Funeral Home CRM System Is Right for Your Firm

May 03, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

Evaluating if your firm needs a customer relationship management (CRM) system begins with analyzing your current funeral home operations to identify areas of improvement and opportunity. In most scenarios where you feel your firm could grow or become more efficient, a funeral home CRM system can help. Discover seven questions to help you evaluate your current operations and identify if you should pursue a funeral home CRM for your firm.

Read More

Low-Cost Ways to Help Families Personalize Funeral Services

May 03, 2022 by Niki Smith
Featured, Funeral Home Business

Funerals continue to change as consumers are getting more creative in how they honor loved ones. When you personalize a service, it helps families find comfort in happy memories of their loved one’s unique characteristics and stories. Those special touches will help you earn your clients’ satisfaction, referrals and positive reviews. People who attend the services will also take note of the extra care you took to make the experience meaningful.

Read More

How to Set and Achieve Sustainable Goals

April 18, 2022 by Dr. Jason Troyer
Featured, Finding Resilience

“I have plenty of time” is something I never hear funeral professionals say. Not only are funeral professionals loaded up to the maximum, but we are also looking for ways to make our lives more efficient to fit even more activities, initiatives and goals into our lives. We frenetically strive for progress on multiple projects and create the illusion that we are accomplishing a lot, but we have only succeeded in spreading ourselves thin. And then we wonder why we have not made more progress on a specific goal.

Read More

Steps for Branding, or Rebranding, Your Funeral Home

April 01, 2022 by Niki Smith
Funeral Home Marketing, Featured

What do client families do when a death occurs and they don’t have a go-to funeral provider picked out? They Google it.

Read More

Tips for Hiring Preneed Professionals

February 25, 2022 by Melissa Heller
Featured, Funeral Home Business

Hiring new employees can be both exciting and daunting. In addition to your day-to-day tasks and taking care of the families you serve, you must find time to advertise for the position, screen résumés and conduct interviews; not to mention the additional pressure to make sure you find a candidate who will fit your company culture.

Read More
1 2 3 4 5