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Hosting group presentations in your community is an important marketing component for many funeral homes. When executed correctly, group presentations can help share the benefits of advance funeral planning with more families. Even though hosting these community events is very different from funerals, planning group presentations utilizes the highly developed planning skills that funeral professionals already possess.
Read MoreGetting your firm involved in community events can have a significant impact on your funeral home marketing, providing opportunities to interact with local influencers who may recommend your services to an even larger audience. Sticking with the same event routine every year — or opting out entirely — isn’t likely to help you earn referrals and new business.
Read MoreOn June 24, 2009, Ed Thomas was in the weight room at Aplington-Parkersburg High School, coaching the school’s football team through their summer weight training program. A little before 8 a.m., a former player entered the school and opened fire, shooting and killing his former coach before fleeing the scene.
Read MoreIn 2018, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for the first CEO Build event that brought together CEOs from insurance companies located in central Iowa together. Spearheaded by Homesteaders' former Chairman Steve Lang, the team of leaders built pieces of a home for a deserving local family.
Read MoreFuneral service is about sharing stories, and your funeral home has an important story to tell about how advance funeral planning helps make the most difficult days in families’ lives just a little easier. One impactful way to share this story is to host a community presentation at your funeral business.
Read MoreCommunities today are more diverse than they ever have been. From the mixing of generations in the workplace to increasing ethnic and religious diversity, funeral homes need to adapt to serve the changing needs of their communities.
Read MoreMarketing your firm looks a lot different these days. With countless social media channels and digital marketing tactics, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.
Read MoreConsumers’ perceptions of a business are often influenced by messages they encounter before they experience the organization’s products or services. In an effort to ensure they’re making the best possible choice, they turn to many different resources to learn more about what the company offers – and to gather opinions from others.
Read MoreMore and more often, people turn to online resources to get information that drives their purchasing decisions. Beyond using your website to find general information about your services, members of your community could also be exploring the content to gain a better overall picture of the type of business you’re operating – and form opinions about whether or not they’d want to use your services in the future.
Read MoreWhen a family turns to your funeral home, they’re placing a tremendous amount of trust in you, expecting that you’ll provide compassionate care for their loved one, carry out their wishes and handle all of the details during an emotionally vulnerable time. The process is much easier (for you and for them) when you have already established a relationship of trust between your firm and the members of your community.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice