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Ways for Funeral Homes to Collaborate with Local Businesses

November 21, 2024 by Homesteaders Life Company
Featured, Funeral Home Business, Community Engagement

For funeral professionals, developing connections in your community can take many forms – including collaborating with local businesses to build meaningful relationships and expand your reach. Whether it's through hosting preplanning seminars, offering facility tours or partnering with professionals with other areas of expertise, this important work creates a network of support and trust that extends beyond funeral services.

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The Importance of Community Presentations

January 24, 2020 by Homesteaders Life Company
Funeral Home Marketing, Featured, Community Engagement

Hosting group presentations in your community is an important marketing component for many funeral homes. When executed correctly, group presentations can help share the benefits of advance funeral planning with more families. Even though hosting these community events is very different from funerals, planning group presentations utilizes the highly developed planning skills that funeral professionals already possess.

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How to Promote Your Funeral Business at a Community Event

June 6, 2019 by Alyssa McNab
Funeral Home Marketing, Community Engagement

Getting your firm involved in community events can have a significant impact on your funeral home marketing, providing opportunities to interact with local influencers who may recommend your services to an even larger audience. Sticking with the same event routine every year — or opting out entirely — isn’t likely to help you earn referrals and new business.

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What You Can Do to Help A Community in Mourning

August 9, 2018 by Danielle Burmeister
Aftercare, Community Engagement

On June 24, 2009, Ed Thomas was in the weight room at Aplington-Parkersburg High School, coaching the school’s football team through their summer weight training program. A little before 8 a.m., a former player entered the school and opened fire, shooting and killing his former coach before fleeing the scene.

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Interview: The Importance of Funeral Home Leadership and Community Service

June 21, 2018 by Homesteaders Life Company
Funeral Home Business, Community Engagement

In 2018, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for the first CEO Build event that brought together CEOs from insurance companies located in central Iowa together. Spearheaded by Homesteaders' former Chairman Steve Lang, the team of leaders built pieces of a home for a deserving local family. 

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9 Tips for Planning and Executing Successful Preneed Presentations

November 10, 2016 by Alyssa McNab
Funeral Home Marketing, Community Engagement

Funeral service is about sharing stories, and your funeral home has an important story to tell about how advance funeral planning helps make the most difficult days in families’ lives just a little easier. One impactful way to share this story is to host a community presentation at your funeral business.

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How Your Funeral Business Can Serve an Increasingly Diverse Community

August 16, 2016 by Homesteaders Life Company
Funeral Industry Trends, Funeral Home Business, Community Engagement

Communities today are more diverse than they ever have been. From the mixing of generations in the workplace to increasing ethnic and religious diversity, funeral homes need to adapt to serve the changing needs of their communities.

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Community Involvement and Outreach Ideas for Funeral Homes

June 30, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Business, Community Engagement

Marketing your firm looks a lot different these days. With countless social media channels and digital marketing tactics, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.

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Establish Your Funeral Home Business as an Expert Community Resource

March 22, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Home Business, Community Engagement

Consumers’ perceptions of a business are often influenced by messages they encounter before they experience the organization’s products or services. In an effort to ensure they’re making the best possible choice, they turn to many different resources to learn more about what the company offers – and to gather opinions from others.

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How a Funeral Home Blog Can Help You Connect with Your Community

November 12, 2015 by Alyssa McNab
Funeral Home Marketing, Community Engagement

More and more often, people turn to online resources to get information that drives their purchasing decisions. Beyond using your website to find general information about your services, members of your community could also be exploring the content to gain a better overall picture of the type of business you’re operating – and form opinions about whether or not they’d want to use your services in the future.

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