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3 Steps to Align Your Funeral Home Marketing Strategy to Your Customer Journey

February 03, 2022 by Amy Johnson
Funeral Home Marketing, Featured

In the first and second posts of this three-part series, we discussed what a funeral home marketing plan is and why it’s necessary and how to lock down market share in your community using a market analysis. The final post in this series will cover high-level considerations and marketing tactics you should account for when aligning your firm’s marketing strategy to your customer journey. Specifically, we will explore each stage of the marketing funnel and help you consider how to use appropriate digital and physical marketing tactics and messaging at each phase to move consumers through the funnel.

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Tips for Expanding Your Reach with Facebook

January 20, 2022 by Bill Johnston
Funeral Home Marketing, Featured, Funeral Home Business

Do you own or operate the funeral home of choice in your community? The funeral home that’s served the longest, does the most calls and, because of its impeccable reputation, enjoys powerful word-of-mouth advertising? If the answer is yes, and if you and those that came before you have done everything right, how many years did it take to become the funeral home of choice? Fifty years? One hundred years? Some funeral home of choice clients began as early as the mid-1800s.

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The Funeral Home Marketing Plan Series

January 19, 2022 by Amy Johnson
Funeral Home Marketing, Featured

Do you have a steady stream of preneed and at-need clients, or do you find that your marketing campaigns fall short of generating enough qualified leads to support your business goals? Having a comprehensive marketing plan in place can help you target the right consumers in your community with the right messaging at the right time. This complete series will walk you through the fundamentals of creating a funeral home marketing plan that works and aid you with resources to help you build or refine your funeral home’s marketing plan.

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Key Funeral Home Business Growth Opportunities for 2022

January 10, 2022 by Alyssa McNab
Featured, Funeral Home Business

The start of a new year is often a time of renewed energy and focus as business leaders reflect on the previous year and pursue even greater success in the year to come. For funeral service leaders, this means even more opportunities to act on the lessons learned about client families’ preferences as the coronavirus pandemic continues to change how consumers interact with service providers.

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What a Funeral Home Marketing Plan Is and Why It’s Necessary

December 16, 2021 by Amy Johnson
Funeral Home Marketing, Featured

Developing a comprehensive funeral home marketing plan begins with understanding the people in your community, which, in the marketing world, means conducting a market analysis. Without getting a deep sense of who these people are, you risk throwing your marketing dollars in the metaphorical fire.

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5 Things Funeral Professionals Wish the Public Knew About Them

December 09, 2021 by Dr. Jason Troyer
Featured, Finding Resilience

Funeral professionals do much of their work in the background. Consequently, the public often has misconceptions about who they are and what they do. As someone who has worked closely with funeral professionals for almost 10 years, I feel compelled to share the real story of funeral professionals. So, on their behalf, here are five things that funeral professionals wish the public knew about them.

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Understanding the Key Parts of a Funeral

December 03, 2021 by Wanda Sizemore
Featured, Funeral Planning

When I share information about the components of funeral service, I like to start with a comment from Dr. Jason Troyer, a grief expert, author, former psychology professor and therapist who offers numerous services for the funeral profession. He provides a reminder that can help those of us who work in funeral service and the families we serve.

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How to Select the Right Funeral Home CRM

November 19, 2021 by Homesteaders Life Company
Featured, Funeral Home Business

Selecting a technology solution is a major step for any business. Introducing a new system requires careful planning and often a steep learning curve, so you want to be sure the option you choose is an ideal long-term fit for your funeralhome. This is especially true for your funeral home's customer relationship management (CRM) system.

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How Community Funding Can Benefit Your Funeral Home

November 11, 2021 by Melissa Heller
Funeral Home Marketing, Featured, Funeral Home Social Media

It is a story that is all too familiar to funeral professionals – a family experiences the tragic and unexpected death of a loved one. Your funeral home may reduce the cost or even donate services to the family, but still needs to cover cash advance items like the obituary placement, cemetery open and close, death certificate filing and more. In an effort to help the family cover those costs, a friend or relative sets up a fundraiser using a popular online fundraising platform.

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3 Ways to Communicate the Value of Your Funeral Home’s Services

November 05, 2021 by Danielle Burmeister
Featured, Funeral Home Business

Many funeral professionals can relate to the sentiment that “you get what you pay for.” The cost of goods, services and experiences has a direct correlation to our expectations. When something has a high price, we expect high quality – exceptional service, convenience, durability or status. Even though we are spending more initially, we believe the value we’ll get over the lifetime of premium products and services will outstrip the initial investment. The same rings true for client families.

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