How to Start a Funeral Home Aftercare Program

April 11, 2019 Aftercare

A family’s experience with your funeral home doesn’t end immediately after the funeral, and neither does their potential need for grief support. Your firm can serve an important role in this capacity, providing ...

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A Guide to Upcoming Training Opportunities for Funeral Professionals

April 04, 2019 Funeral Directors, Funeral Home Business

Homesteaders is committed to helping funeral professionals grow their businesses, and as we head into the busy convention and training season, we’re striving to offer even more opportunities to learn best practices...

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How To Recruit And Retain Millennial Employees

March 21, 2019 Funeral Industry Trends, Funeral Home Workplace

The millennial generation is the next up-and-coming group of people who are preparing to take over funeral home business operations. In fact, millennials are expected to make up 50% of the general workforce by 2020....

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5 Funeral Service Trends that Can Boost Your Business

February 28, 2019 Pre-need Funeral Planning, Funeral Home Marketing, Funeral Industry Trends, Funeral Home Customer Service, Funeral Home Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those...

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Low-Cost Video Tools for Your Funeral Home Marketing

February 15, 2019 Pre-need Marketing, Funeral Home Marketing, Funeral Home Social Media

You’ve probably heard that video is king when it comes to content marketing, and it’s true. Around 87% of businesses reported they were using video as a marketing tool in early 2019. Many business owners cited...

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Why Everyone on Your Staff is Part of Your Pre-need Team

February 07, 2019 Pre-need Funeral Planning

I think you’d be hard-pressed to find many professions that require such a strong willingness to go above and beyond expectations as the funeral profession. On any day, any member of your firm’s staff may need to...

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Funeral Home Marketing Ideas to Implement in 2019

January 31, 2019 Funeral Home Marketing, Funeral Home Social Media

It’s a new year, full of exciting challenges and fresh goals. And it’s the perfect time to evaluate your funeral home marketing to ensure you’re staying up-to-date with best practices and devoting time, energy,...

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Telling Your Clients’ Stories Through Advance Funeral Plans

January 24, 2019 Pre-need Funeral Planning

Whether we admit it or not, many of us would like to have a say in how we are remembered. When asked about the importance of different factors in the decision to prearrange, 83% of prearrangers said it was “extremely...

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