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4 Lessons from a True Innovator

January 14, 2021 by Dr. Jason Troyer
Finding Resilience

Each year on January 4, Louis Braille is recognized on World Braille Day. Before this year, I had little knowledge of Braille’s personal story. All I knew was that he was the guy who created a system of raised dots that allows individuals who are blind to read. What I discovered is that Louis Braille has a fascinating backstory – one with distinct lessons for all of us.

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Tips for Success When Serving Preneed Client Families

January 08, 2021 by Jill Lazar
Preneed Funeral Planning

Have you ever noticed that some people seem to have all the luck when it comes to success in their chosen profession? Maybe you’re one of those people who cause others to wonder why you seem to be a favorite with clients and constantly get positive reviews. The thing is, when you (or others) start to take a closer look, it becomes clear that a lot of effort has gone into that “luck.” Success is really about investing the time, passion and effort that are required to get the best possible outcomes.

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Staying Connected: How to Host a Virtual Presentation

December 18, 2020 by Melissa Heller
Featured, Funeral Home Business

These days, staying connected to your community is more important than ever. During times when you can’t safely bring people together in person, you can still reach them online. Hosting virtual community presentations can help you stay connected while still presenting the value of advance funeral planning and generating leads for preneed sales.

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5 Pieces of Advice for Overwhelmed Funeral Professionals

December 11, 2020 by Dr. Jason Troyer
Funeral Directors, Finding Resilience

Let’s get the bad news out of the way: People all over the world have faced unimaginable loss this year – lost jobs, lost opportunities and, yes, lost loved ones. All of these losses can lead to additional stress on relationships, extra challenges for parents of school-age children, limited contact with our family and friends, financial hardship and acute anxiety. Funeral professionals specifically have faced increased danger in your job duties, added career stress and frustration as you improvise ways to best serve families.

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Simple Ways to Connect with Preneed Families

December 04, 2020 by Barb Bloomquist
Preneed Funeral Planning, Featured, Funeral Home Business

Funeral professionals understand the importance of ensuring that every person who interacts with your firm has an exceptional experience, whether preneed, at-need or through aftercare. You also know that an active preneed program is a valuable part of your funeral home’s long-term success because it provides families in the communities you serve with something they want and need. So let’s take a closer look at some simple ways your firm can stay connected with these preneed families and the positive impact those connections can have on the growth of your business.

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Remembering Loved Ones During the Holidays

November 20, 2020 by Dean Lambert
Have the Talk of a Lifetime, Featured Article

Like every other year, the leaves changed and fell and the Black Friday ads started too soon. We turned back our clocks and hunkered down as the chill of late Autumn set in. But let’s face it: The holidays are going to be very, very different this season.

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Why We’re More Thankful Than Ever for Funeral Professionals

November 13, 2020 by Alyssa McNab
Featured, Funeral Directors

During this season and amidst the unprecedented obstacles the year has brought, it’s important to take a moment to reflect with gratitude. Our Homesteaders family is grateful for all of the funeral professionals who have stepped up in incredible ways to adapt, innovate and expand how you serve families during these times.

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Funeral Procession Etiquette and Guidelines

November 05, 2020 by Barb Bloomquist
Featured, Funeral Etiquette

Most of us have either witnessed or been part of a funeral procession. The images are somber and moving, alerting the entire community that one of their own has died. Growing up in small-town Iowa, I remember more than a few occasions when my parents pulled over our car to wait for what seemed to be an endless stream of cars driving by in slow-motion, headlights beaming, flags proudly waving. Once the final car passed, we’d proceed. 

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3 Ways to Reach Out during NFDA

October 15, 2020 by Dr. Jason Troyer
Industry Events, Finding Resilience, Guest Post

Funeral service is a lonely profession. Your non-funeral professional friends don’t want to hear about the challenges of your daily work. They don’t want to know about your surprise inspection, that a casket arrived with a huge dent or how you spent hours in the prep room getting ready for a viewing. However, a few times a year, funeral professionals have the opportunity to be surrounded by people who truly understand them at the state and national conventions and expos.

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4 Reasons You Don’t Want to Miss the NFDA Convention

October 08, 2020 by Alyssa McNab
Featured, Industry Events

This has been a year of many “firsts” – of adapting to challenges and coming together (even if we can’t be together physically) to find new ways of doing things that will help us move forward. This year’s NFDA International Convention & Expo (October 20-22) is no exception, as the National Funeral Directors Association makes plans to hold this highly anticipated event in a virtual format for the first time ever.

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