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3 Facebook Features to Boost your Funeral Home Social Media

August 08, 2019 by Sarah Loghry
Funeral Home Social Media

Most of the major social media platforms offer many more features than just posting updates and links. Developers at Facebook and many other sites continue to expand their abilities (and their worldwide reach) to include more community- and video-focused components. Funeral homes can easily take advantage these features to increase the number of people they connect with in their surrounding area. Take a look at the add-ons offered by Facebook that could help boost your funeral home social media marketing.

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What Funeral Professionals Should Know About Grieving Families

August 01, 2019 by Dr. Jason Troyer
Finding Resilience

Experienced funeral professionals understand that the families they serve are going through some of the most difficult times in their lives. People who are grieving can be under stress from many different causes, which can lead to breakdowns in communication, family conflict and more.

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3 Creative Aftercare Ideas for Your Funeral Home Business

July 25, 2019 by Danielle Burmeister
Aftercare

Aftercare is a critically important part of any successful funeral home business. A thoughtful aftercare program can equip you to care for your community in new and different ways, build your brand and help you remain top of mind when families need a funeral provider.

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Optimizing Your Funeral Home Website

July 12, 2019 by Luke Frieberg
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Smart and savvy funeral providers have started designing selection rooms to maximize their sales potential, staging merchandise strategically to entice consumers to make profitable selections. More and more funeral providers are revamping their facilities to offer spaces designed to make visitors feel comfortable and at ease: reception halls, coffee stations or a place for children to relax and play. As a profession, we are becoming more strategic, customer-centric and responsive to changing consumer preferences. But when it comes to websites, we often drop the ball.

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4 Stats to Know for Your Digital Funeral Home Marketing

June 27, 2019 by Alyssa McNab
Funeral Home Marketing, Funeral Home Social Media

The way client families interact with your firm is changing – but how quickly, and what areas should funeral professionals focus on? Reviewing digital platform usage can help you better understand the opportunities to differentiate your funeral home.

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How to Add Instagram to Your Funeral Home’s Social Media

June 21, 2019 by Sarah Loghry
Funeral Home Social Media

Instagram is one of the fastest growing social media platforms today. According to the Pew Research Center, Instagram’s userbase grew 7% between 2016 and 2018 – the largest growth of any social media platform during that time. It’s easy to brush off Instagram’s success, especially if your funeral home just recently started managing a Facebook page. However, you shouldn’t rule Instagram out as an important marketing tool.

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How to Promote Your Funeral Business at a Community Event

June 06, 2019 by Alyssa McNab
Funeral Home Marketing

During this busy time of year, calendars are quickly filling with community events. Getting your firm involved in those events can have a significant impact on your funeral home marketing, providing opportunities to interact with local influencers who may recommend your services to an even larger audience. Sticking with the same event routine every year – or opting out entirely – isn’t likely to help you earn referrals and new business.

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What You Need to Know to Successfully Sell a Funeral Home

May 23, 2019 by Homesteaders Life Company
Funeral Home Profitability, Funeral Home Business

The NFDA estimates that 86% of the 19,000 funeral homes in the United States are privately owned by families or individuals. The average funeral home will care for 113 decedents this year while supporting four full-time and three part-time employees, and, in many rural areas, these funeral homes will be the sole provider of funeral services in their community. A number of people depend on these privately-owned businesses, yet many funeral home owners don’t have a plan in place to ensure the funeral home will continue to operate when it’s time to retire. 

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Common Funeral Home Marketing Mistakes (and How to Avoid Them)

May 13, 2019 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach more customers. Even though there’s no fool proof map to marketing success, there are several ways to hurt your marketing efforts before they even begin. Here are several marketing mistakes to avoid when promoting a funeral home’s services.

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Trends to Watch for Your Funeral Home Business

May 02, 2019 by Alyssa McNab
Funeral Home Business

Business owners and managers have constant access to new information about trends in consumer demographics and preferences that have the potential to impact major decisions. One of the biggest challenges is simply prioritizing and sifting through the data to analyze what it could mean for your firm.

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