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Meet Ethan Morse – Filmmaker, U.S. Army Veteran and Keynote Speaker at NFDA Convention

October 04, 2019 by Melissa Heller
Industry Events

Watching The Unknowns, a documentary about the soldiers who guard the Tomb of the Unknown Soldier, brings a whole new level of respect for our men and women in service. Their level of dedication, preparation and commitment is like nothing I have ever seen before.

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Effective Direct Mail Practices for Your Funeral Home Business

September 26, 2019 by Melissa Heller
Funeral Home Business, Preneed Marketing

For many years, funeral home businesses have used direct mail as one way to establish relationships with potential preneed customers. The value of using direct mail for funeral home marketing has stood the test of time, but the most effective methods are always changing alongside evolving consumer preferences.  

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What Funeral Professionals Should Know About Loss and Family Dynamics

September 12, 2019 by Dr. Jason Troyer
Finding Resilience

I remember my counseling professor’s unique introduction to family systems theory. He argued that families are like duck ponds. A pond with a group of ducks is an ecosystem with multiple reciprocal relationships. If there is plenty of food for the ducks and they have a safe habitat, they will thrive. But cut the food supply, introduce new predators or drain the pond and you will see the duck population drop. Everything in the ecosystem is connected and any changes affect all the parts of the system. Furthermore, ecosystems like stability; sudden change is the most disruptive kind of change.

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5 Great Business Books for Funeral Professionals

August 23, 2019 by Danielle Burmeister

Ralph Waldo Emerson once noted, “If we encounter a man of rare intellect, we should ask him what books he reads.” His words ring just as true today as they did when he penned them. Despite our easy access to search engines, apps and Wikipedia, reading good books remains one of the easiest, cheapest and fastest ways to absorb information. Reading has been linked with increased empathy and (of course) intelligence, and a well-stocked library provides a vehicle for us to experience new things, increase awareness and develop new skills.

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3 Facebook Features to Boost your Funeral Home Social Media

August 08, 2019 by Sarah Loghry
Funeral Home Social Media

Most of the major social media platforms offer many more features than just posting updates and links. Developers at Facebook and many other sites continue to expand their abilities (and their worldwide reach) to include more community- and video-focused components. Funeral homes can easily take advantage these features to increase the number of people they connect with in their surrounding area. Take a look at the add-ons offered by Facebook that could help boost your funeral home social media marketing.

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What Funeral Professionals Should Know About Grieving Families

August 01, 2019 by Dr. Jason Troyer
Finding Resilience

Experienced funeral professionals understand that the families they serve are going through some of the most difficult times in their lives. People who are grieving can be under stress from many different causes, which can lead to breakdowns in communication, family conflict and more.

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3 Creative Aftercare Ideas for Your Funeral Home Business

July 25, 2019 by Danielle Burmeister
Aftercare

Aftercare is a critically important part of any successful funeral home business. A thoughtful aftercare program can equip you to care for your community in new and different ways, build your brand and help you remain top of mind when families need a funeral provider.

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Optimizing Your Funeral Home Website

July 12, 2019 by Luke Frieberg
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Smart and savvy funeral providers have started designing selection rooms to maximize their sales potential, staging merchandise strategically to entice consumers to make profitable selections. More and more funeral providers are revamping their facilities to offer spaces designed to make visitors feel comfortable and at ease: reception halls, coffee stations or a place for children to relax and play. As a profession, we are becoming more strategic, customer-centric and responsive to changing consumer preferences. But when it comes to websites, we often drop the ball.

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4 Stats to Know for Your Digital Funeral Home Marketing

June 27, 2019 by Alyssa McNab
Funeral Home Marketing, Funeral Home Social Media

The way client families interact with your firm is changing – but how quickly, and what areas should funeral professionals focus on? Reviewing digital platform usage can help you better understand the opportunities to differentiate your funeral home.

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How to Add Instagram to Your Funeral Home’s Social Media

June 21, 2019 by Sarah Loghry
Funeral Home Social Media

Instagram is one of the fastest growing social media platforms today. According to the Pew Research Center, Instagram’s userbase grew 7% between 2016 and 2018 – the largest growth of any social media platform during that time. It’s easy to brush off Instagram’s success, especially if your funeral home just recently started managing a Facebook page. However, you shouldn’t rule Instagram out as an important marketing tool.

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