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Aftercare Ideas That Really Make a Difference

August 20, 2020 by Barb Bloomquist
Featured, Aftercare

Whether your funeral home offers a formal aftercare program or you’re just getting started, providing ongoing care to your client families is a natural extension of the compassionate services you already offer. Aftercare is also an ideal opportunity to educate the entire community about the valuable programs your firm provides.

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“I’ve Been Failing to Take My Own Advice.”

August 06, 2020 by Dr. Jason Troyer
Featured, Finding Resilience, Guest Post

I’ve been failing to take my own advice. Over the past few weeks, I could tell that I have let myself get overwhelmed by three big concerns in my life. So, I decided to try something a little unconventional.

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Online Community Presentation Dos & Don’ts

July 31, 2020 by Barb Bloomquist
Preneed Funeral Planning, Featured

Community presentations are one of the most effective ways to promote your funeral home and educate groups of people about the benefits of funeral service, planning and funding. When combined with your other marketing efforts, presentations can help establish you and your funeral home as a trusted resource and increase brand loyalty with families, businesses and media in the community.

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5 Ideas for Funeral Planning & Memorialization During COVID-19

July 24, 2020 by Alyssa McNab
Memorial Service, Featured

As the world continues to adapt to the realities of the coronavirus pandemic, families are also dealing with how this affects their approach to the death of a loved one and the grief that accompanies loss. Funeral professionals and families have adjusted swiftly to find creative funeral ideas even when faced with the need for limited gatherings and practicing social distancing.

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Four Great Obituary Examples

July 16, 2020 by Barb Bloomquist
Featured

I was recently tasked with writing my stepmom’s obituary. I thought it would be easy for me, but it wasn’t. I had the basic information to start: date and place of birth, date of death, etc., but the story of her life was much more complex than that. I wasn’t sure how I was going to capture it in a few short paragraphs. Ultimately, with input from family, I chose to keep it short and sweet... just like her.

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Simple Ways to Provide Excellent Customer Service

July 09, 2020 by Sarah Loghry
Featured, Funeral Home Customer Service

Providing excellent customer service is a cornerstone of funeral home businesses. In the three-plus years I’ve worked at Homesteaders, I have yet to interview or speak with a funeral professional that hasn’t told me stories about going above and beyond for families. Here is a collection of some of my favorite stories over the last few years.

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How to Get Repeat Visitors to Your Funeral Home Website

July 02, 2020 by Barb Bloomquist
Funeral Home Marketing

Think about the websites you visit frequently. What is it about those sites that keeps you going back? Is it simply a search for more information about their products and services? Is it interesting content on topics and issues you value? Or a particular blogger’s expertise?

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Baseball, Boy Scouts and the Fear of Missing Out

June 25, 2020 by Dr. Jason Troyer
Finding Resilience

When I was a young teenager growing up in a medium-sized town in Iowa in the 1980s, I had two options for summer activities: Little League Baseball and my Boy Scout Troop. Baseball practice or games took up about three days a week for part of the summer. Scouts met weekly and I enjoyed one week per summer at camp. Even with an early morning paper route and a list of household chores from Mom, I still had plenty of time to ride my bike to the town swimming pool, play Nintendo in my friend’s basement and follow my older brother down to the crick (that’s a creek to some of you) to catch frogs, build forts and mess around. It was easy to not overschedule myself because my town simply didn’t have that many structured events in the summers.

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Serving LGBTQ Families: Tips for Funeral Professionals

June 18, 2020 by Jill Muenich
Featured, Funeral Home Workplace, Funeral Home Business

Each June, cities across America host parades, speaking events and community building activities to celebrate LGBTQ Pride Month. It’s a time for us to acknowledge and honor the impact and accomplishments of those in the LGBTQ community. It’s also a time to listen and learn, and to reflect on how we, as a profession, can engage with this community at a higher level.

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Planning Ahead: Numbers You Should Know

June 11, 2020 by Melissa Heller
Preneed Funeral Planning

My 96-year-old grandmother passed away this spring. During her final days, I remember my aunts finding her funeral wishes written on a piece of paper and tucked inside her Bible. She had written down her favorite Bible passages to be read, songs to be sung and even a request for my brother to sing a hymn. Luckily, my dad and my aunts knew exactly what she wanted for the celebration of her life and had time to plan a beautiful service.

Even though my family had the time to prepare and knew my grandmother’s wishes, not all families have that luxury. The process takes an emotional and financial toll on those left behind. Planning ahead can help relieve that burden from loved ones. Here are a few numbers to consider when thinking about or discussing advance funeral plans.

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