Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

How to Turn Funeral Home Employees into Leaders

February 18, 2022 by Dr. Jason Troyer
Featured, Finding Resilience

“No one is stepping up and showing any leadership. I still have to do most of it myself.” As John* inched closer to his retirement date, he had hoped that his children (who are funeral professionals) would start taking on more responsibility to help families, work with vendors and volunteer for countless other tasks. But when you talked to John’s children, they would frequently complain that their father would not allow them to take on these new responsibilities.

Then John contracted COVID-19, forcing him to miss work for three weeks. In hindsight, he wishes he had let his children take on more responsibilities earlier. Instead, he had less than a day to prepare them to run the business without him and found out the hard way that they were not ready to take over day-to-day operations.

Read More

Using Data to Connect with and Retain Funeral Home Client Families

February 10, 2022 by Niki Smith
Funeral Home Marketing, Featured

What are your preneed goals for 2022? For many funeral homes, goal setting includes defining a target for the amount of preneed and at-need business your firm will generate. The most successful firms maintain a preneed to at-need ratio 60/40, which may seem like a stretch goal. Fortunately, you can turn to easily accessible data to help you find and retain your client families.

Read More

3 Steps to Align Your Funeral Home Marketing Strategy to Your Customer Journey

February 03, 2022 by Amy Johnson
Funeral Home Marketing, Featured

In the first and second posts of this three-part series, we discussed what a funeral home marketing plan is and why it’s necessary and how to lock down market share in your community using a market analysis. The final post in this series will cover high-level considerations and marketing tactics you should account for when aligning your firm’s marketing strategy to your customer journey. Specifically, we will explore each stage of the marketing funnel and help you consider how to use appropriate digital and physical marketing tactics and messaging at each phase to move consumers through the funnel.

Read More

Tips for Expanding Your Reach with Facebook

January 20, 2022 by Bill Johnston
Funeral Home Marketing, Featured, Funeral Home Business

Do you own or operate the funeral home of choice in your community? The funeral home that’s served the longest, does the most calls and, because of its impeccable reputation, enjoys powerful word-of-mouth advertising? If the answer is yes, and if you and those that came before you have done everything right, how many years did it take to become the funeral home of choice? Fifty years? One hundred years? Some funeral home of choice clients began as early as the mid-1800s.

Read More

The Funeral Home Marketing Plan Series

January 19, 2022 by Amy Johnson
Funeral Home Marketing, Featured

Do you have a steady stream of preneed and at-need clients, or do you find that your marketing campaigns fall short of generating enough qualified leads to support your business goals? Having a comprehensive marketing plan in place can help you target the right consumers in your community with the right messaging at the right time. This complete series will walk you through the fundamentals of creating a funeral home marketing plan that works and aid you with resources to help you build or refine your funeral home’s marketing plan.

Read More

Key Funeral Home Business Growth Opportunities for 2022

January 10, 2022 by Alyssa McNab
Featured, Funeral Home Business

The start of a new year is often a time of renewed energy and focus as business leaders reflect on the previous year and pursue even greater success in the year to come. For funeral service leaders, this means even more opportunities to act on the lessons learned about client families’ preferences as the coronavirus pandemic continues to change how consumers interact with service providers.

Read More

What a Funeral Home Marketing Plan Is and Why It’s Necessary

December 16, 2021 by Amy Johnson
Funeral Home Marketing, Featured

Developing a comprehensive funeral home marketing plan begins with understanding the people in your community, which, in the marketing world, means conducting a market analysis. Without getting a deep sense of who these people are, you risk throwing your marketing dollars in the metaphorical fire.

Read More

5 Things Funeral Professionals Wish the Public Knew About Them

December 09, 2021 by Dr. Jason Troyer
Featured, Finding Resilience

Funeral professionals do much of their work in the background. Consequently, the public often has misconceptions about who they are and what they do. As someone who has worked closely with funeral professionals for almost 10 years, I feel compelled to share the real story of funeral professionals. So, on their behalf, here are five things that funeral professionals wish the public knew about them.

Read More

Understanding the Key Parts of a Funeral

December 03, 2021 by Wanda Sizemore
Featured, Funeral Planning

When I share information about the components of funeral service, I like to start with a comment from Dr. Jason Troyer, a grief expert, author, former psychology professor and therapist who offers numerous services for the funeral profession. He provides a reminder that can help those of us who work in funeral service and the families we serve.

Read More

How to Select the Right Funeral Home CRM

November 19, 2021 by Homesteaders Life Company
Featured, Funeral Home Business

Selecting a technology solution is a major step for any business. Introducing a new system requires careful planning and often a steep learning curve, so you want to be sure the option you choose is an ideal long-term fit for your funeralhome. This is especially true for your funeral home's customer relationship management (CRM) system.

Read More