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10 Ways to Manage Your Funeral Home’s Google Business Profile

June 06, 2022 by Amy Johnson
Funeral Home Marketing, Featured

Did you know that Google holds over 90 percent of the world’s search engine market share? This means when consumers search online, nine times out of ten, they use Google to do so. But how can you improve your funeral home’s chances of appearing in potential customers’ Google search results when they search for “funeral home near me?” You have the control to create or optimize your existing Google Business Profile.

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Understanding Customer Lifetime Value for Your Funeral Home

May 20, 2022 by Alyssa McNab
Featured, Funeral Home Business

Customers have high expectations from the companies they choose to do business with – and many of the items they value are related to the experiences those companies provide. According to a 2022 survey conducted by Salesforce Research, 88% of customers agreed that the experience a company provides is as important as its product or services. In addition, most customers (73%) agreed that they “expect companies to understand my unique needs and expectations.”

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The Complete Guide to Implementing A Funeral Home CRM System

May 10, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

Evaluating and implementing a funeral home customer relationship management (CRM) system requires careful upfront planning, time, resources and buy-in from your staff. But the rewards outweigh the risks if your staff fully adopts the system.

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How to Evaluate If A Funeral Home CRM System Is Right for Your Firm

May 03, 2022 by Homesteaders Life Company
Featured, Funeral Home Business

Evaluating if your firm needs a customer relationship management (CRM) system begins with analyzing your current funeral home operations to identify areas of improvement and opportunity. In most scenarios where you feel your firm could grow or become more efficient, a funeral home CRM system can help. Discover seven questions to help you evaluate your current operations and identify if you should pursue a funeral home CRM for your firm.

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Low-Cost Ways to Help Families Personalize Funeral Services

May 03, 2022 by Niki Smith
Featured, Funeral Home Business

Funerals continue to change as consumers are getting more creative in how they honor loved ones. When you personalize a service, it helps families find comfort in happy memories of their loved one’s unique characteristics and stories. Those special touches will help you earn your clients’ satisfaction, referrals and positive reviews. People who attend the services will also take note of the extra care you took to make the experience meaningful.

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How to Set and Achieve Sustainable Goals

April 18, 2022 by Dr. Jason Troyer
Featured, Finding Resilience

“I have plenty of time” is something I never hear funeral professionals say. Not only are funeral professionals loaded up to the maximum, but we are also looking for ways to make our lives more efficient to fit even more activities, initiatives and goals into our lives. We frenetically strive for progress on multiple projects and create the illusion that we are accomplishing a lot, but we have only succeeded in spreading ourselves thin. And then we wonder why we have not made more progress on a specific goal.

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Steps for Branding, or Rebranding, Your Funeral Home

April 01, 2022 by Niki Smith
Funeral Home Marketing, Featured

What do client families do when a death occurs and they don’t have a go-to funeral provider picked out? They Google it.

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Tips for Hiring Preneed Professionals

February 25, 2022 by Melissa Heller
Featured, Funeral Home Business

Hiring new employees can be both exciting and daunting. In addition to your day-to-day tasks and taking care of the families you serve, you must find time to advertise for the position, screen résumés and conduct interviews; not to mention the additional pressure to make sure you find a candidate who will fit your company culture.

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How to Turn Funeral Home Employees into Leaders

February 18, 2022 by Dr. Jason Troyer
Featured, Finding Resilience

“No one is stepping up and showing any leadership. I still have to do most of it myself.” As John* inched closer to his retirement date, he had hoped that his children (who are funeral professionals) would start taking on more responsibility to help families, work with vendors and volunteer for countless other tasks. But when you talked to John’s children, they would frequently complain that their father would not allow them to take on these new responsibilities.

Then John contracted COVID-19, forcing him to miss work for three weeks. In hindsight, he wishes he had let his children take on more responsibilities earlier. Instead, he had less than a day to prepare them to run the business without him and found out the hard way that they were not ready to take over day-to-day operations.

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Using Data to Connect with and Retain Funeral Home Client Families

February 10, 2022 by Niki Smith
Funeral Home Marketing, Featured

What are your preneed goals for 2022? For many funeral homes, goal setting includes defining a target for the amount of preneed and at-need business your firm will generate. The most successful firms maintain a preneed to at-need ratio 60/40, which may seem like a stretch goal. Fortunately, you can turn to easily accessible data to help you find and retain your client families.

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