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Free Marketing Resources for Funeral Professionals

April 10, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Business, Funeral Home Social Media

It’s easy to feel alone these days. But while we have been practicing social distancing, I have observed that we are anything but alone – especially in the funeral profession. People are finding new ways to stay connected. Many organizations are coming together to support each other and funeral professionals – sharing ideas for funeral services and providing additional resources for conducting business as usual, as much as possible.

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Creative Funeral Service Ideas During the Coronavirus Pandemic

April 03, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Customer Service, Funeral Home Social Media

Over the past few weeks, two friends of my teenage daughter each lost their fathers unexpectedly. Our family has felt the heartbreak on many different levels. We are heartbroken for those families. We are heartbroken that we have lost friends. But most of all, we are heartbroken because we are not able to show our support in person with a hug or a few words of support at their funeral services. Our hearts ache knowing these families are not able to be surrounded by the army of friends and relatives they’ve each had supporting them through other, less painful life events.

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Coronavirus (COVID-19) and Funeral Service

March 13, 2020 by Alyssa McNab

Updated 8:52 a.m. CDT on April 9, 2020.

Note: Because this post is based on a rapidly developing situation, it may not reflect the latest guidance and recommendations. For up-to-date information, please refer to the Centers for Disease Control and Prevention (CDC) and your state’s health department.

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Women's History Month and the Power of Female Funeral Professionals

March 12, 2020 by Sarah Loghry
Funeral Industry Trends, Featured, Industry Events

Women’s History Month began in 1987 and is dedicated to celebrating the often-overlooked contributions that women have made throughout history. This year celebrates the 100th anniversary of the 19th Amendment, which gave women the right to vote. This monumental occasion has been marked by several national celebrations, including TIME’s “100 Women of the Year Project.”

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What’s New in Continuing Education

February 27, 2020 by Alyssa McNab
Featured, Industry Events, Funeral Home Business

In funeral service, each day can bring new opportunities to serve client families. You’re constantly adapting to anticipate and meet their needs, which means you must have a strong background in industry trends and best practices.

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What I Wish Everyone Knew About Funeral Professionals

February 14, 2020 by Dr. Jason Troyer
Featured, Finding Resilience

Funeral professionals work hard to be emotionally supportive for the bereaved, use their professional training to care for the deceased and create events that will begin healing. The people they serve are likely going through some of the toughest days of their lives. The last thing a funeral professional will do is complain about how difficult their job is.

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Easy Ways to Improve Your Community Presentations

February 06, 2020 by Alyssa McNab
Funeral Home Marketing, Featured

Many funeral professionals have already experienced the benefits of hosting community presentations. The success of these presentations depends on the presenter being able to demonstrate expertise, skillfully answer questions and adjust the content to meet the needs of the audience. Here’s how you can accomplish those items during your own presentations and improve the way you share the advantages of planning ahead with your community.

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Earning Great Online Reviews for Your Funeral Business

January 30, 2020 by Welton Hong
Funeral Home Marketing, Featured, Guest Post

As you know, few concepts can ever truly be divided into an even 50-50 split. Real life is rarely that clean and simple. But when it comes to independent funeral home owners considering the topic of online reviews, I've discovered a virtually perfect balance of "true-blue believers" and "heels-dug-in nonbelievers."

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The Importance of Community Presentations

January 24, 2020 by Wanda Sizemore
Funeral Home Marketing, Featured

Hosting group presentations in your community is an important marketing component for many funeral homes. When executed correctly, group presentations can help share the benefits of advance funeral planning with more families. Even though hosting these community events is very different from funerals, planning group presentations utilizes the highly developed planning skills that funeral professionals already possess.

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Funeral Etiquette: What to Say When Someone Dies

January 17, 2020 by Alyssa McNab
Featured, Funeral Etiquette

It’s the news no one wants to hear: Someone you care about has lost a loved one. When you know the person who is grieving, but don’t know their loved one well (if at all), it can be especially difficult to decide what to say. Later, when supporting the person during and after the visitation, funeral or memorial service, it can also be tough to know how to express your sympathy.

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