What Funeral Professionals Should Know About Grieving Families

August 01, 2019 Finding Resilience

Experienced funeral professionals understand that the families they serve are going through some of the most difficult times in their lives. People who are grieving can be under stress from many different causes,...

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3 Creative Aftercare Ideas for Your Funeral Home Business

July 25, 2019 Aftercare

Aftercare is a critically important part of any successful funeral home business. A thoughtful aftercare program can equip you to care for your community in new and different ways, build your brand and help you...

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Optimizing Your Funeral Home Website

July 12, 2019 Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Smart and savvy funeral providers have started designing selection rooms to maximize their sales potential, staging merchandise strategically to entice consumers to make profitable selections. More and more funeral...

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4 Stats to Know for Your Digital Funeral Home Marketing

June 27, 2019 Funeral Home Marketing, Funeral Home Social Media

The way client families interact with your firm is changing – but how quickly, and what areas should funeral professionals focus on? Reviewing digital platform usage can help you better understand the opportunities...

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How to Add Instagram to Your Funeral Home’s Social Media

June 21, 2019 Funeral Home Social Media

Instagram is one of the fastest growing social media platforms today. According to the Pew Research Center, Instagram’s userbase grew 7% between 2016 and 2018 – the largest growth of any social media platform during...

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How to Promote Your Funeral Business at a Community Event

June 06, 2019 Funeral Home Marketing

During this busy time of year, calendars are quickly filling with community events. Getting your firm involved in those events can have a significant impact on your funeral home marketing, providing opportunities to...

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What You Need to Know to Successfully Sell a Funeral Home

May 23, 2019 Funeral Home Profitability, Funeral Home Business

The NFDA estimates that 86% of the 19,000 funeral homes in the United States are privately owned by families or individuals. The average funeral home will care for 113 decedents this year while supporting four...

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Common Funeral Home Marketing Mistakes (and How to Avoid Them)

May 13, 2019 Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach...

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Trends to Watch for Your Funeral Home Business

May 02, 2019 Funeral Home Business

Business owners and managers have constant access to new information about trends in consumer demographics and preferences that have the potential to impact major decisions. One of the biggest challenges is simply...

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Memorialized Facebook Accounts: A Guide for Funeral Professionals

April 25, 2019 Funeral Home Social Media

Since its founding more than 15 years ago, Facebook has established itself as a dominant social media platform – and that includes providing a place for users to share and connect over significant events such as the...

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