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How to Get Repeat Visitors to Your Funeral Home Website

July 02, 2020 by Barb Bloomquist
Funeral Home Marketing

Think about the websites you visit frequently. What is it about those sites that keeps you going back? Is it simply a search for more information about their products and services? Is it interesting content on topics and issues you value? Or a particular blogger’s expertise?

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Baseball, Boy Scouts and the Fear of Missing Out

June 25, 2020 by Dr. Jason Troyer
Finding Resilience

When I was a young teenager growing up in a medium-sized town in Iowa in the 1980s, I had two options for summer activities: Little League Baseball and my Boy Scout Troop. Baseball practice or games took up about three days a week for part of the summer. Scouts met weekly and I enjoyed one week per summer at camp. Even with an early morning paper route and a list of household chores from Mom, I still had plenty of time to ride my bike to the town swimming pool, play Nintendo in my friend’s basement and follow my older brother down to the crick (that’s a creek to some of you) to catch frogs, build forts and mess around. It was easy to not overschedule myself because my town simply didn’t have that many structured events in the summers.

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Serving LGBTQ Families: Tips for Funeral Professionals

June 18, 2020 by Jill Muenich
Featured, Funeral Home Workplace, Funeral Home Business

Each June, cities across America host parades, speaking events and community building activities to celebrate LGBTQ Pride Month. It’s a time for us to acknowledge and honor the impact and accomplishments of those in the LGBTQ community. It’s also a time to listen and learn, and to reflect on how we, as a profession, can engage with this community at a higher level.

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Planning Ahead: Numbers You Should Know

June 11, 2020 by Melissa Heller
Preneed Funeral Planning

My 96-year-old grandmother passed away this spring. During her final days, I remember my aunts finding her funeral wishes written on a piece of paper and tucked inside her Bible. She had written down her favorite Bible passages to be read, songs to be sung and even a request for my brother to sing a hymn. Luckily, my dad and my aunts knew exactly what she wanted for the celebration of her life and had time to plan a beautiful service.

Even though my family had the time to prepare and knew my grandmother’s wishes, not all families have that luxury. The process takes an emotional and financial toll on those left behind. Planning ahead can help relieve that burden from loved ones. Here are a few numbers to consider when thinking about or discussing advance funeral plans.

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Serving Families During the Coronavirus Pandemic: A Conversation with Lacy Robinson

May 29, 2020 by Homesteaders Life Company
Funeral Home Business

Before the coronavirus pandemic placed restrictions on public gatherings, funeral professionals had a wide array of tools available to create meaningful, personalized funerals and memorials for their client families. While social distancing recommendations have limited the size of many end-of-life gatherings, they do not have to lessen the significance of those events for those who have lost a loved one.

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What I Wish Everyone Knew About Funeral Professionals During the Coronavirus Pandemic

May 21, 2020 by Dr. Jason Troyer
Featured, Finding Resilience

Earlier this year, I wrote about three things I wish everyone knew about funeral professionals. Shortly afterward, the coronavirus pandemic arrived in the United States, disrupting nearly every aspect of everyday life – including funeral service. Watching dedicated funeral professionals respond to this crisis with creativity and compassion has inspired me to write a follow-up piece celebrating the hard work they continue to do to support families in their communities.

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3 Event Ideas to Serve Families During the Coronavirus Pandemic

May 12, 2020 by Ali Briggs
Guest Post

The coronavirus pandemic has made it very difficult for families to receive the level of support from their community that they would typically receive when a loved one passes. Previously, in addition to the funeral service, people were able to drop by the family's house, visit with them during calling hours and share stories with them at the wake. Outside of these funeral events, those who had lost a loved one could also get support from friends and family out and about in their community and at other social gatherings.

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Tips for Connecting with Client Families Online

May 01, 2020 by Melissa Heller
Funeral Home Marketing, Featured

We know you’re working to stay connected to families in your community throughout the Coronavirus pandemic, so we’ve created a roundup of our most popular blog posts that feature ways to reach client families online. From Facebook events to optimizing your funeral home website, you’ll find a wealth of tips below to help you reach client families while practicing social distancing.

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How to Adapt Your Funeral Home Website During Times of Crisis

April 17, 2020 by Alyssa McNab
Funeral Industry Trends, Featured, Funeral Home Business

While in-person support and service are limited, your funeral home’s online presence has never been more important. You have an opportunity to provide comfort and high-quality service through your funeral home website, turning it into a hub for families who need answers about what to expect for funeral services.

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Free Marketing Resources for Funeral Professionals

April 10, 2020 by Melissa Heller
Funeral Industry Trends, Featured, Funeral Home Business, Funeral Home Social Media

It’s easy to feel alone these days. But while we have been practicing social distancing, I have observed that we are anything but alone – especially in the funeral profession. People are finding new ways to stay connected. Many organizations are coming together to support each other and funeral professionals – sharing ideas for funeral services and providing additional resources for conducting business as usual, as much as possible.

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