Homesteaders Blog

Insights and Takeaways from the 2023 ICCFA Leadership Summit

The International Cemetery, Cremation and Funeral Association (ICCFA) recently held its annual Leadership Summit October 24 – 26 in Tucson, Arizona. This year’s event was in partnership with the Death Care Collective, an organization of female leaders dedicated to fostering connections, strengthening relationships, and empowering women in the death care profession. 

We sat down with Homesteaders’ leaders Scott Morris, Regional Director – Strategic Markets; Dan Lodermeier, Vice President – Field Sales and Danielle Burmeister, Vice President – Marketing Communications, who attended the summit for their takeaways from the event.

Top 5 Characteristics of a Great Funeral Home Leader

The funeral profession is in the business of compassion. Each day emotions are high, and every action of a funeral home leader can have a lasting impact on client families and your staff. Therefore, being a funeral home leader isn’t just about managing a business but being a part of client families during an impactful and challenging time of their lives.

Why Your Funeral Home Should Use Multi-Factor Authentication

As Multi-Factor Authentication (MFA) becomes more prevalent in both business and personal digital uses, we were curious about how MFA works and best practices for using it. Below we will define MFA and explore its impact to the funeral profession.

5 Things to Do in Las Vegas During the 2023 NFDA Convention

The 2023 National Funeral Directors Association International Convention & Expo is fast-approaching, and we’re excited about all there is to see and do at this year’s convention in Las Vegas, Nevada!

How Cemeteries are Staying Relevant in the Digital Age

Have you seen the 2005 film Serenity? There was a scene where (mild spoiler alert) you see three gravestones overlooking rugged and rocky desert terrain. You might have noticed there was something different about these gravestones: they each held a digital pixel-style image hovering above the stone with a holographic portrait of each person who had passed. These mini-movies seem to only exist in the science fiction deathcare space. But maybe there’s a place for the future in our present.

6 Reasons to Preplan Your Funeral

No one likes the thought of their own death, and planning a funeral can be uncomfortable and daunting for some people, but it doesn’t have to be. With advance funeral planning, you’re helping ensure your final wishes and saving your family the emotional and financial burden of having to make these important decisions after you’re gone.

Lock in Today’s Prices with P3 Price Protection Plan

We know that for many funeral providers even small increases in material cost can significantly impact your already shrinking profit margin. This means many firms are always looking for ways to control costs without impacting quality of service.

Personalize Your Experience at the 2023 NFDA Convention

The end of summer is rapidly approaching – and so is the 2023 National Funeral Directors Association International Convention & Expo, which heads to Las Vegas, September 10-13. An earlier start to the convention this year means a shorter wait until we can reconnect and share ideas, best practices and new tools for reaching more families in your communities and continuing to build upon the exceptional standard of service you provide.

How to Choose a Funeral Home

Whether you live in a small town, a big city or anything in between, choosing a funeral home can feel overwhelming. If you don’t have an existing personal connection to a funeral provider, the options can seem boundless. What does each provider offer that sets it apart from the rest? How will they care for you and your loved one? How much will it all cost? These and more questions may run through your mind when making this important choice.

Funeral Home Marketing Trends to Follow

Consumer preferences and communication styles are ever-evolving, which means it can be difficult to keep your finger on the pulse and know exactly how — and where — to reach your target audience. Although keeping pace with marketing trends, especially if you’re on a limited funeral home marketing budget, may not always be top of mind, paying attention to what channels and tactics are resonating most with today’s consumers will give your firm an advantage over competitors who fail to look ahead.