Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

How Funeral Professionals Can Support Families That Have Lost A Child

July 01, 2021 by Barb Bloomquist
Featured, Aftercare

Losing a child is one of the most painful experiences a family can endure. Regardless of the circumstances surrounding the death or the age at which it occurs, the overwhelming grief the surviving family members experience is something funeral professionals are uniquely qualified to handle. And as difficult as it is to witness a family’s sorrow, funeral professionals understand that expert care and compassionate service are exactly what these heartbroken families need to honor their loved ones and begin to heal.

In honor of Bereaved Parents Awareness Month, recognized every year in July, discover the invaluable ways funeral providers can help grieving parents and family members during the most difficult days of their lives.

Read More

9 Tips to Improve Your Phone Interactions with Families

June 24, 2021 by Lisa Hurt
Featured, Funeral Home Business

Funeral providers receive phone calls each day that vary wildly in tone and topic. You are fielding calls from business partners and vendors, community members seeking information about prearranging or an upcoming service and highly emotional calls from families who have just lost a loved one. Understanding what impacts your phone interactions is the best way to make sure you start each conversation on the right foot. Here are nine tips for improving your phone interactions.

Read More

The Importance of Online Funeral Planning

June 04, 2021 by Nick Grant
Featured, Funeral Home Business

In 2019, the average Baby Boomer spent 27 hours online – a quarter of their waking hours. A Forbes study found Boomers are more likely than any other generation to spend an hour or more per day online. The vast majority of Boomers read articles and blogs (60%), buy goods and services (92%), consume entertainment, communicate and shop online.

Read More

How to Create Engaging Social Media Videos in 2021

May 21, 2021 by Sarah Loghry
Funeral Home Social Media

When you think of social media videos, you probably think of influencers. The (often) young individuals that post videos of pranks, makeup tutorials, life hacks or politics. Their videos are well-lit, polished, funny and seem almost professionally created. That’s a lot to live up to when you’re considering creating your own video. Fortunately, the pandemic has shifted consumer expectations about video production value for the better. Here are four ways you can create engaging social media videos for your community.

Read More

How to Discuss Cremation Options with Families

May 14, 2021 by Brent Thomas
Cremation, Featured

We all know that cremation rates are rising. According to CANA’s 2020 industry statistical information, the cremation rate is projected to be 60.7% in 2024. Although this number will vary by service area, the percentage of people who choose cremation is expected to continue to increase overall.

As more families are selecting this option, funeral professionals need to be prepared to answer their questions and help them plan meaningful and memorable funeral services. Here are a few tips to keep in mind as you work to provide the best possible experience.

Read More

High Impact Marketing Ideas for Your Firm

April 30, 2021 by Melissa Heller
Funeral Home Marketing, Featured

For funeral professionals, there is never enough time in the day to complete every task that needs done. Even the best laid plans are often interrupted. You spend as much time as you can helping families say good-bye to their loved ones, but still also need to find time for administrative work to maintain the building and keep the business running. Marketing is an important piece of that puzzle as well. These high-impact marketing ideas will help you work smarter, not harder, to make sure families in your community understand all you have to offer.

Read More

7 Environmentally Friendly Funeral Ideas

April 22, 2021 by Sarah Loghry
Cremation, Funeral Industry Trends, Featured

The topic of “going green” comes up frequently in my family. My sister is a dedicated environmentalist who is trying to save the oceans, my mom wants to save the trees and my dad just wants to save on his electric bill. I grew up understanding the importance of “reduce, reuse, recycle,” and I try to practice it as often as I can. I have reusable grocery bags, I make sure to turn off all the lights when I leave a room and when I first learned about eco-friendly funerals, I made sure to pass the information along to my family.

Read More

Making Innovation Part of Your Success Strategy

April 15, 2021 by Nick Gerhart
Featured, Funeral Home Business

“Some companies and leaders navigate this type of world exceptionally well,” states best-selling author Jim Collins. “They don't merely react; they create. They don't merely survive; they prevail. They don't merely succeed; they thrive. They build great enterprises that can endure.”

Read More

5 Reasons Why We’re Thankful for Funeral Professionals

March 11, 2021 by Homesteaders Life Company
Featured, Funeral Home Business

Even in relatively “typical” conditions, funeral professionals help families navigate extraordinarily challenging situations with compassionate service. When COVID-19 disrupted everyday life across the country, funeral professionals were suddenly among those who the public called to respond quickly and tirelessly to help their communities through the challenges of the pandemic. Today, those same professionals continue to demonstrate their strength and determination in ways that make a tremendous difference to the families they serve. 

Read More

Top Tips for Effective Group Presentations

March 05, 2021 by Wanda Sizemore
Featured, Funeral Home Business, Funeral Planning

When I present continuing education classes and training for funeral providers and preneed professionals, I often ask them, “How can we help the public understand the value of funeral service?” Nearly always, the answer is, “education.” While those of us who work in the profession understand what funerals really mean for families and are familiar with the components of a meaningful service, many people in our communities need opportunities to learn about these topics. We can help by sharing our knowledge with them, and group presentations are a wonderful way to do that.

Read More