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5 Things to Do in Las Vegas During the 2023 NFDA Convention

September 7, 2023 by Amy Johnson
Featured, Industry Events

The 2023 National Funeral Directors Association International Convention & Expo is fast-approaching, and we’re excited about all there is to see and do at this year’s convention in Las Vegas, Nevada!

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How Cemeteries are Staying Relevant in the Digital Age

August 24, 2023 by Aemelia Tripp
Funeral Industry Trends, Featured

Have you seen the 2005 film Serenity? There was a scene where (mild spoiler alert) you see three gravestones overlooking rugged and rocky desert terrain. You might have noticed there was something different about these gravestones: they each held a digital pixel-style image hovering above the stone with a holographic portrait of each person who had passed. These mini-movies seem to only exist in the science fiction deathcare space. But maybe there’s a place for the future in our present.

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6 Reasons to Preplan Your Funeral

August 10, 2023 by Nicole Eilers
Featured, Funeral Planning

No one likes the thought of their own death, and planning a funeral can be uncomfortable and daunting for some people, but it doesn’t have to be. With advance funeral planning, you’re helping ensure your final wishes and saving your family the emotional and financial burden of having to make these important decisions after you’re gone.

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Lock in Today’s Prices with P3 Price Protection Plan

August 9, 2023 by Niki Smith
Featured, Funeral Home Business

We know that for many funeral providers even small increases in material cost can significantly impact your already shrinking profit margin. This means many firms are always looking for ways to control costs without impacting quality of service.

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Personalize Your Experience at the 2023 NFDA Convention

August 3, 2023 by Homesteaders Life Company
Featured, Industry Events

The end of summer is rapidly approaching – and so is the 2023 National Funeral Directors Association International Convention & Expo, which heads to Las Vegas, September 10-13. An earlier start to the convention this year means a shorter wait until we can reconnect and share ideas, best practices and new tools for reaching more families in your communities and continuing to build upon the exceptional standard of service you provide.

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How to Choose a Funeral Home

July 27, 2023 by Aemelia Tripp
Featured, Funeral Planning

Whether you live in a small town, a big city or anything in between, choosing a funeral home can feel overwhelming. If you don’t have an existing personal connection to a funeral provider, the options can seem boundless. What does each provider offer that sets it apart from the rest? How will they care for you and your loved one? How much will it all cost? These and more questions may run through your mind when making this important choice.

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Funeral Home Marketing Trends to Follow

July 20, 2023 by Amy Johnson
Funeral Home Marketing, Featured

Consumer preferences and communication styles are ever-evolving, which means it can be difficult to keep your finger on the pulse and know exactly how — and where — to reach your target audience. Although keeping pace with marketing trends, especially if you’re on a limited funeral home marketing budget, may not always be top of mind, paying attention to what channels and tactics are resonating most with today’s consumers will give your firm an advantage over competitors who fail to look ahead.

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How AI Can Be Used in Funeral Services

July 13, 2023 by Aemelia Tripp
Funeral Industry Trends, Featured

Generative Artificial Intelligence (AI) is a burgeoning tool I’m sure you’ve heard about lately, but how can you use it or should you even use it in the funeral industry? There are various AI tools available for content writing and image and video creation. In this post we will focus on tips for content writing with AI for funeral services.

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6 Tips to Successfully Sell Your Funeral Home Business

July 6, 2023 by Nicole Eilers
Funeral Home Business

Managing and operating a successful funeral home is certainly not for the faint of heart, so when it comes time to transition the business, it may be difficult to put together a succession plan for something that represents your life’s work.

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Facebook Ads for Funeral Homes: Tips for Promoting Your Business with a Small Budget

June 29, 2023 by Niki Smith
Featured, Funeral Home Social Media

In the world of social media, Facebook is king. Even with fluctuating users, Facebook has, by far, the most users over any other social media platform, with nearly 3 billion users — almost half of the world’s 8 billion population. Additionally, the average age of users is rising each year.

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