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Get the latest funeral business insights, research and trends that can help grow your business.
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They’re family-focused. They’ve been described as having “redefined leadership.” And they’re the generation that drove a booming economy. They’re members of the Silent Generation, born 1925-1945, and their values and perceptions about funeral service can have a significant impact on your funeral home’s advance funeral planning program.
Read MoreFuneral directors must navigate many challenges each day in order to operate a successful funeral home business. You demonstrate the agility required to meet shifting consumer demands and manage the effects of economic conditions — all while ensuring that families receive the best possible care during day-to-day operations.
Read MoreAs you interact with families each day, you experience many different perceptions and attitudes about death. You’ve likely encountered people who know very little about end-of-life issues or how funeral planning works — simply because they’ve never taken the time to think about these issues or discuss them with others.
Read MoreModern consumers are more aware of marketing tactics and strategies than any former generation. These consumers understand that advertising is paid for by businesses to sell their products and, as a result, harbor inherent skepticism regarding traditional marketing. Paid advertising is no longer as effective, and successful marketers need to navigate an entirely new landscape to communicate their services in terms of the value families receive, rather than the cost they pay.
Read MoreFuneral planning comes with many options to consider – which is why planning ahead can be so beneficial for families. Instead of worrying about the practical and financial details at an emotionally difficult time, prearranging allows families to carefully consider their choices without the added stress and pressure of a recent loss.
Read MoreWith all of the responsibilities that funeral directors must navigate every day, it’s not surprising that marketing activities aren’t always a top priority. This may be especially true in communities that don’t have many funeral home options — it can be tempting to think that families will continue to use your firm if they always have in the past.
Read MoreFuneral homes that actively communicate the benefits of advance funeral planning are doing right by their communities by empowering them with information about a service they want and need. When you provide what your client families want, you’ll have an important opportunity to increase the profitability of your funeral home.
Read MoreThe holiday season is a time for joy, celebration and togetherness with family and friends. For those in the funeral service profession however, it’s also one of the busiest times of the year.
Read MoreYou may be a champion of many things: your work, your passions, your family, your friends and yourself. But how can you champion each of these areas in your life more deeply? Empathy allows you to grow your connections with other people and is an important trait for funeral home leaders and for anyone else who is supporting someone who has lost a loved one.
Read MoreYou work hard to provide thoughtful, essential services to the families in your community. You bring your best when families experience their toughest time. But how do you build and maintain a strong relationship with those client families and others in your community? Those relationships are crucial for the long-term success and reputation of your firm.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice
Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).