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Alyssa McNab

Alyssa McNab
Alyssa McNab is the senior digital marketing specialist for Homesteaders Life Company.

Recent Posts

3 Simon Sinek Insights That Will Resonate with Funeral Professionals

September 24, 2020 by Alyssa McNab
Featured, Industry Events, Funeral Home Business

In the introduction to his latest book, The Infinite GameSimon Sinek sets up a situation that will likely resonate with anyone grappling with the hard decisions brought on by the current global health crisis. The 2020 NFDA International Convention & Expo keynote speaker notes that people are, “naturally inclined to seek out immediate solutions to uncomfortable problems and prioritize quick wins to advance our ambitions.”

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Navigating Uncertain Times: Resources for Funeral Professionals

August 28, 2020 by Alyssa McNab
Featured, Funeral Home Business

During the past few months, funeral professionals have demonstrated at an even higher level what they’ve always been capable of: compassion, dedication and the adaptability required to provide the best possible service for families. In spite of challenging circumstances, funeral professionals continue to find creative ways to serve clients with attentive care.

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5 Ideas for Funeral Planning & Memorialization During COVID-19

July 24, 2020 by Alyssa McNab
Memorial Service, Featured

As the world continues to adapt to the realities of the coronavirus pandemic, families are also dealing with how this affects their approach to the death of a loved one and the grief that accompanies loss. Funeral professionals and families have adjusted swiftly to find creative funeral ideas even when faced with the need for limited gatherings and practicing social distancing.

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How to Adapt Your Funeral Home Website During Times of Crisis

April 17, 2020 by Alyssa McNab
Funeral Industry Trends, Featured, Funeral Home Business

While in-person support and service are limited, your funeral home’s online presence has never been more important. You have an opportunity to provide comfort and high-quality service through your funeral home website, turning it into a hub for families who need answers about what to expect for funeral services.

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Coronavirus (COVID-19) and Funeral Service

March 13, 2020 by Alyssa McNab

Updated 8:52 a.m. CDT on April 9, 2020.

Note: Because this post is based on a rapidly developing situation, it may not reflect the latest guidance and recommendations. For up-to-date information, please refer to the Centers for Disease Control and Prevention (CDC) and your state’s health department.

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What’s New in Continuing Education

February 27, 2020 by Alyssa McNab
Featured, Industry Events, Funeral Home Business

In funeral service, each day can bring new opportunities to serve client families. You’re constantly adapting to anticipate and meet their needs, which means you must have a strong background in industry trends and best practices.

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Easy Ways to Improve Your Community Presentations

February 06, 2020 by Alyssa McNab
Funeral Home Marketing, Featured

Many funeral professionals have already experienced the benefits of hosting community presentations. The success of these presentations depends on the presenter being able to demonstrate expertise, skillfully answer questions and adjust the content to meet the needs of the audience. Here’s how you can accomplish those items during your own presentations and improve the way you share the advantages of planning ahead with your community.

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Funeral Etiquette: What to Say When Someone Dies

January 17, 2020 by Alyssa McNab
Featured, Funeral Etiquette

It’s the news no one wants to hear: Someone you care about has lost a loved one. When you know the person who is grieving, but don’t know their loved one well (if at all), it can be especially difficult to decide what to say. Later, when supporting the person during and after the visitation, funeral or memorial service, it can also be tough to know how to express your sympathy.

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4 Stats to Know for Your Digital Funeral Home Marketing

June 27, 2019 by Alyssa McNab
Funeral Home Marketing, Funeral Home Social Media

The way client families interact with your firm is changing – but how quickly, and what areas should funeral professionals focus on? Reviewing digital platform usage can help you better understand the opportunities to differentiate your funeral home.

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How to Promote Your Funeral Business at a Community Event

June 06, 2019 by Alyssa McNab
Funeral Home Marketing

During this busy time of year, calendars are quickly filling with community events. Getting your firm involved in those events can have a significant impact on your funeral home marketing, providing opportunities to interact with local influencers who may recommend your services to an even larger audience. Sticking with the same event routine every year – or opting out entirely – isn’t likely to help you earn referrals and new business.

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