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Alyssa McNab

Alyssa McNab
Alyssa McNab is the Director-Marketing Communications at Homesteaders Life Company.

Recent Posts

How Your Funeral Home Can Provide Solutions for Preneed Clients

December 12, 2023 by Alyssa McNab
Featured, Funeral Home Business

The most successful companies often build a loyal customer base, at least in part, because of one very simple idea: They solve problems for the people they serve. Not only do they solve those problems, but they also clearly share why their offerings can provide the highest satisfaction in the process.

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Trends to Watch for Your Funeral Home Business

December 12, 2023 by Alyssa McNab
Funeral Home Business

Business owners and managers have constant access to new information about trends in consumer demographics and preferences that have the potential to impact major decisions. One of the biggest challenges is simply prioritizing and sifting through the data to analyze what it could mean for your firm.

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Telling Your Clients’ Stories Through Advance Funeral Planning

December 12, 2023 by Alyssa McNab
Funeral Planning

Whether we admit it or not, many of us would like to have a say in how we are remembered. With that in mind, the role of a preneed professional becomes crucial in ensuring clients’ prearrangements truly reflect their lives. 

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Tips for Operating a Successful Preneed Team

December 12, 2023 by Alyssa McNab
Funeral Planning

I think you’d be hard-pressed to find many professions that require such a strong willingness to go above and beyond expectations as the funeral profession. On any day, any member of your firm’s staff may need to jump into many different roles to ensure families receive exceptional service when memorializing their loved ones.

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Funeral Planning Checklist: Considerations for Families

December 12, 2023 by Alyssa McNab
Featured, Funeral Planning

Many families can be caught off-guard by the number of tasks that must be completed within a day or two of a loved one’s death. Even those who have planned a funeral before may find themselves overwhelmed by the decisions that need to be made and details that must be coordinated.

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Why Advance Funeral Arrangements Matter for the “Silent Generation”

December 12, 2023 by Alyssa McNab
Funeral Planning

They’re family-focused. They’ve been described as having “redefined leadership.” And they’re the generation that drove a booming economy. They’re members of the Silent Generation, born 1925-1945, and their values and perceptions about funeral service can have a significant impact on your funeral home’s advance funeral planning program.

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6 Funeral Business Scenarios Preneed Funeral Planning Can Help Solve

December 12, 2023 by Alyssa McNab
Funeral Home Business, Funeral Planning

Funeral directors must navigate many challenges each day in order to operate a successful funeral home business. You demonstrate the agility required to meet shifting consumer demands and manage the effects of economic conditions — all while ensuring that families receive the best possible care during day-to-day operations.

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How to Help Families Talk to Their Loved Ones About Funeral Planning

December 12, 2023 by Alyssa McNab
Funeral Planning

As you interact with families each day, you experience many different perceptions and attitudes about death. You’ve likely encountered people who know very little about end-of-life issues or how funeral planning works — simply because they’ve never taken the time to think about these issues or discuss them with others.

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Common Preneed Funding Questions: Answered

December 12, 2023 by Alyssa McNab
Funeral Planning

Funeral planning comes with many options to consider – which is why planning ahead can be so beneficial for families. Instead of worrying about the practical and financial details at an emotionally difficult time, prearranging allows families to carefully consider their choices without the added stress and pressure of a recent loss.

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Why Funeral Directors Need to Care About Marketing their Firms

December 12, 2023 by Alyssa McNab
Funeral Home Marketing

With all of the responsibilities that funeral directors must navigate every day, it’s not surprising that marketing activities aren’t always a top priority. This may be especially true in communities that don’t have many funeral home options — it can be tempting to think that families will continue to use your firm if they always have in the past.

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