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Alyssa McNab

Alyssa McNab
Alyssa McNab is the senior digital marketing specialist for Homesteaders Life Company.

Recent Posts

Easy Ways to Improve Your Community Presentations

February 06, 2020 by Alyssa McNab
Funeral Home Marketing, Featured

Many funeral professionals have already experienced the benefits of hosting community presentations. The success of these presentations depends on the presenter being able to demonstrate expertise, skillfully answer questions and adjust the content to meet the needs of the audience. Here’s how you can accomplish those items during your own presentations and improve the way you share the advantages of planning ahead with your community.

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Funeral Etiquette: What to Say When Someone Dies

January 17, 2020 by Alyssa McNab
Featured, Funeral Etiquette

It’s the news no one wants to hear: Someone you care about has lost a loved one. When you know the person who is grieving, but don’t know their loved one well (if at all), it can be especially difficult to decide what to say. Later, when supporting the person during and after the visitation, funeral or memorial service, it can also be tough to know how to express your sympathy.

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4 Stats to Know for Your Digital Funeral Home Marketing

June 27, 2019 by Alyssa McNab
Funeral Home Marketing, Funeral Home Social Media

The way client families interact with your firm is changing – but how quickly, and what areas should funeral professionals focus on? Reviewing digital platform usage can help you better understand the opportunities to differentiate your funeral home.

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How to Promote Your Funeral Business at a Community Event

June 06, 2019 by Alyssa McNab
Funeral Home Marketing

During this busy time of year, calendars are quickly filling with community events. Getting your firm involved in those events can have a significant impact on your funeral home marketing, providing opportunities to interact with local influencers who may recommend your services to an even larger audience. Sticking with the same event routine every year – or opting out entirely – isn’t likely to help you earn referrals and new business.

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Trends to Watch for Your Funeral Home Business

May 02, 2019 by Alyssa McNab
Funeral Home Business

Business owners and managers have constant access to new information about trends in consumer demographics and preferences that have the potential to impact major decisions. One of the biggest challenges is simply prioritizing and sifting through the data to analyze what it could mean for your firm.

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Memorialized Facebook Accounts: A Guide for Funeral Professionals

April 25, 2019 by Alyssa McNab
Funeral Home Social Media

Since its founding more than 15 years ago, Facebook has established itself as a dominant social media platform – and that includes providing a place for users to share and connect over significant events such as the loss of a loved one. Facebook offers several features to help friends and family members memorialize users who have died and recently announced updates to how the platform supports these profiles and posts.

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How to Start a Funeral Home Aftercare Program

April 11, 2019 by Alyssa McNab
Aftercare

A family’s experience with your funeral home doesn’t end immediately after the funeral, and neither does their potential need for grief support. Your firm can serve an important role in this capacity, providing aftercare that offers much-need resources during difficult times and helps extend relationships within the community you serve.

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6 Easy Ways to Improve Communication with Client Families

March 28, 2019 by Alyssa McNab
Funeral Home Customer Service, Funeral Home Business

“They were very supportive and explained things very well…”

“He made sure we understood everything…”

“The staff walked us through the whole process...”

The quotes above come from real five-star Google reviews for funeral home businesses. What’s the common factor in outstanding experiences like these? Staff members effectively communicated with client families, giving them peace of mind during difficult times and guiding them through what to expect.

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Budget-Friendly Community Outreach Ideas for Your Funeral Home

February 21, 2019 by Alyssa McNab
Funeral Home Marketing

“What if we hosted a monthly classic movie series for our community? What about setting up a May Day basket delivery network? How about organizing a Mother’s Day brunch?”

It’s a lot of fun to brainstorm ways to grow your funeral business – but when it’s over, it’s time to get practical about whether your ideas will fit within a reasonable budget. On the bright side, those constraints can also offer more opportunities to be creative.

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Why Everyone on Your Staff is Part of Your Preneed Team

February 07, 2019 by Alyssa McNab

I think you’d be hard-pressed to find many professions that require such a strong willingness to go above and beyond expectations as the funeral profession. On any day, any member of your firm’s staff may need to jump into many different roles to ensure families receive exceptional service when memorializing their loved ones.

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