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Alyssa McNab

Alyssa McNab
Alyssa McNab is the senior digital marketing specialist for Homesteaders Life Company.

Recent Posts

Simple Ways to Build Relationships with Funeral Home Client Families

September 17, 2021 by Alyssa McNab
Featured, Funeral Home Customer Service, Funeral Home Business

A single interaction may be your only opportunity to earn business or a referral for a client family. As consumers continue to place high value on exceptional customer experiences, each chance to quickly build – and then maintain – relationships is incredibly valuable. Consider that a study by Salesforce indicated that 72% of customers will share their good experiences with others.

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5 Essential Traits Your Funeral Home Customers Want

July 16, 2021 by Alyssa McNab
Featured, Funeral Home Business

A client’s experience with your firm has a tremendous impact on their overall impression of doing business with you. In the latest “State of the Connected Consumer” report published by Salesforce, 79% of consumers agreed that “the experience a company provides is as important as its products/services.”

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Why We’re Looking Forward to the 2021 ICCFA Convention

May 07, 2021 by Alyssa McNab
Featured, Industry Events

This month, members of the Homesteaders team will join funeral professionals from across the country for the ICCFA Annual Convention and Expo (May 17-21, 2021). The online event will feature programming to help you network, learn and share with peers from around the world.

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Thank You, Funeral Professionals

March 11, 2021 by Alyssa McNab
Featured, Funeral Directors

Even in relatively “typical” conditions, funeral professionals help families navigate extraordinarily difficult situations with compassionate service. But we all know the past year was anything but typical as funeral professionals were suddenly among those who were called on to respond quickly and tirelessly to help their communities through the challenges of the pandemic.

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Efficiency Tips for Busy Funeral Professionals

February 12, 2021 by Alyssa McNab
Featured, Funeral Home Business

When faced with frequently changing circumstances, flexibility and patience are the keys to remaining productive. It’s important to take time to reflect on the things that can help us be more efficient so that when unanticipated scenarios do occur, we’re better prepared to handle them. Here are a few ways to cross more items off your “to-do” list, keep tasks running smoothly and stay focused on your funeral business's long-term success.

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Focus Areas for Your Funeral Home’s Future

January 22, 2021 by Alyssa McNab
Featured, Funeral Home Business

As we start the year, firms continue to adapt and innovate to meet the needs of client families, finding new ways to provide exceptional care in spite of constantly changing circumstances. It’s a good time to take stock of potential opportunities that help your firm successfully serve your community long into the future.

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Why We’re More Thankful Than Ever for Funeral Professionals

November 13, 2020 by Alyssa McNab
Featured, Funeral Directors

During this season and amidst the unprecedented obstacles the year has brought, it’s important to take a moment to reflect with gratitude. Our Homesteaders family is grateful for all of the funeral professionals who have stepped up in incredible ways to adapt, innovate and expand how you serve families during these times.

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4 Reasons You Don’t Want to Miss the NFDA Convention

October 08, 2020 by Alyssa McNab
Featured, Industry Events

This has been a year of many “firsts” – of adapting to challenges and coming together (even if we can’t be together physically) to find new ways of doing things that will help us move forward. This year’s NFDA International Convention & Expo (October 20-22) is no exception, as the National Funeral Directors Association makes plans to hold this highly anticipated event in a virtual format for the first time ever.

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What Innovative Funeral Homes are Doing to Stay Ahead

October 01, 2020 by Alyssa McNab
Featured, Funeral Home Business

Thinking ahead to “what’s next” can be particularly tough when day-to-day-tasks are demanding and the short-term future seems uncertain. But innovative funeral home owners and managers aren’t just thinking about the technology, services and products their client families want now. They’re looking ahead to how those current needs could influence consumers’ perceptions and the types of experiences their communities may expect from them in the future.

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3 Simon Sinek Insights That Will Resonate with Funeral Professionals

September 24, 2020 by Alyssa McNab
Featured, Industry Events, Funeral Home Business

In the introduction to his latest book, The Infinite GameSimon Sinek sets up a situation that will likely resonate with anyone grappling with the hard decisions brought on by the current global health crisis. The 2020 NFDA International Convention & Expo keynote speaker notes that people are, “naturally inclined to seek out immediate solutions to uncomfortable problems and prioritize quick wins to advance our ambitions.”

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