Trends to Watch for Your Funeral Home Business

May 02, 2019 Funeral Home Business

Business owners and managers have constant access to new information about trends in consumer demographics and preferences that have the potential to impact major decisions. One of the biggest challenges is simply...

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Memorialized Facebook Accounts: A Guide for Funeral Professionals

April 25, 2019 Funeral Home Social Media

Since its founding more than 15 years ago, Facebook has established itself as a dominant social media platform – and that includes providing a place for users to share and connect over significant events such as the...

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How to Start a Funeral Home Aftercare Program

April 11, 2019 Aftercare

A family’s experience with your funeral home doesn’t end immediately after the funeral, and neither does their potential need for grief support. Your firm can serve an important role in this capacity, providing ...

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A Guide to Upcoming Training Opportunities for Funeral Professionals

April 04, 2019 Funeral Directors, Funeral Home Business

Homesteaders is committed to helping funeral professionals grow their businesses, and as we head into the busy convention and training season, we’re striving to offer even more opportunities to learn best practices...

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Why Everyone on Your Staff is Part of Your Pre-need Team

February 07, 2019 Pre-need Funeral Planning

I think you’d be hard-pressed to find many professions that require such a strong willingness to go above and beyond expectations as the funeral profession. On any day, any member of your firm’s staff may need to...

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Telling Your Clients’ Stories Through Advance Funeral Plans

January 24, 2019 Pre-need Funeral Planning

Whether we admit it or not, many of us would like to have a say in how we are remembered. When asked about the importance of different factors in the decision to prearrange, 83% of prearrangers said it was “extremely...

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Promoting a Funeral Home Event on Facebook

January 10, 2019 Funeral Home Social Media

If you’ve already checked Facebook once or twice (or, well, many times) today, you’re not alone. Every day, millions of people are active on the site to stay connected to friends, family members, organizations and...

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How to Create Memorable Online Obituaries

December 06, 2018 Funeral Industry Trends

When George H.W. Bush, the 41st president of the United States, died last week, the news was quickly met with an outpouring of online content honoring his memory. The tributes demonstrated the full power of digital...

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