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Alyssa McNab

Alyssa McNab
Alyssa McNab is the senior digital marketing specialist for Homesteaders Life Company.

Recent Posts

How Your Funeral Home Can Provide Solutions for Preneed Clients

July 08, 2022 by Alyssa McNab
Featured, Funeral Home Business

The most successful companies often build a loyal customer base, at least in part, because of one very simple idea: They solve problems for the people they serve. Not only do they solve those problems, but they also clearly share why their offerings can provide the highest satisfaction in the process.

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Understanding Customer Lifetime Value for Your Funeral Home

May 20, 2022 by Alyssa McNab
Featured, Funeral Home Business

Customers have high expectations from the companies they choose to do business with – and many of the items they value are related to the experiences those companies provide. According to a 2022 survey conducted by Salesforce Research, 88% of customers agreed that the experience a company provides is as important as its product or services. In addition, most customers (73%) agreed that they “expect companies to understand my unique needs and expectations.”

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Key Funeral Home Business Growth Opportunities for 2022

January 10, 2022 by Alyssa McNab
Featured, Funeral Home Business

The start of a new year is often a time of renewed energy and focus as business leaders reflect on the previous year and pursue even greater success in the year to come. For funeral service leaders, this means even more opportunities to act on the lessons learned about client families’ preferences as the coronavirus pandemic continues to change how consumers interact with service providers.

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Simple Ways to Build Relationships with Funeral Home Client Families

September 17, 2021 by Alyssa McNab
Featured, Funeral Home Business

A single interaction may be your only opportunity to earn business or a referral for a client family. As consumers continue to place high value on exceptional customer experiences, each chance to quickly build – and then maintain – relationships is incredibly valuable. Consider that a study by Salesforce indicated that 72% of customers will share their good experiences with others.

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5 Essential Traits Your Funeral Home Customers Want

July 16, 2021 by Alyssa McNab
Featured, Funeral Home Business

A client’s experience with your firm has a tremendous impact on their overall impression of doing business with you. In the latest “State of the Connected Consumer” report published by Salesforce, 79% of consumers agreed that “the experience a company provides is as important as its products/services.”

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Efficiency Tips for Busy Funeral Professionals

February 12, 2021 by Alyssa McNab
Featured, Funeral Home Business

When faced with frequently changing circumstances, flexibility and patience are the keys to remaining productive. It’s important to take time to reflect on the things that can help us be more efficient so that when unanticipated scenarios do occur, we’re better prepared to handle them. Here are a few ways to cross more items off your “to-do” list, keep tasks running smoothly and stay focused on your funeral business's long-term success.

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Focus Areas for Your Funeral Home’s Future

January 22, 2021 by Alyssa McNab
Featured, Funeral Home Business

As we start the year, firms continue to adapt and innovate to meet the needs of client families, finding new ways to provide exceptional care in spite of constantly changing circumstances. It’s a good time to take stock of potential opportunities that help your firm successfully serve your community long into the future.

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What Innovative Funeral Homes are Doing to Stay Ahead

October 01, 2020 by Alyssa McNab
Featured, Funeral Home Business

Thinking ahead to “what’s next” can be particularly tough when day-to-day-tasks are demanding and the short-term future seems uncertain. But innovative funeral home owners and managers aren’t just thinking about the technology, services and products their client families want now. They’re looking ahead to how those current needs could influence consumers’ perceptions and the types of experiences their communities may expect from them in the future.

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Navigating Uncertain Times: Resources for Funeral Professionals

August 28, 2020 by Alyssa McNab
Featured, Funeral Home Business

During the past few months, funeral professionals have demonstrated at an even higher level what they’ve always been capable of: compassion, dedication and the adaptability required to provide the best possible service for families. In spite of challenging circumstances, funeral professionals continue to find creative ways to serve clients with attentive care.

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5 Ideas for Funeral Planning & Memorialization During COVID-19

July 24, 2020 by Alyssa McNab
Featured, Funeral Planning

As the world continues to adapt to the realities of the coronavirus pandemic, families are also dealing with how this affects their approach to the death of a loved one and the grief that accompanies loss. Funeral professionals and families have adjusted swiftly to find creative funeral ideas even when faced with the need for limited gatherings and practicing social distancing.

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