Texas consumers visit www.prepaidfunerals.texas.gov for more information.
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Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).
When considering a funeral home ownership transition, one key factor is how the buyer will finance the acquisition. Unfortunately, for a long time, individuals in this situation have been limited in their loan options, especially for larger acquisitions and financing that goes beyond the real estate component of the business. Fortunately, thanks to a new lending solution, that is no longer the case.
Read MoreCustomers have high expectations from the companies they choose to do business with – and many of the items they value are related to the experiences those companies provide. According to a 2022 survey conducted by Salesforce Research, 88% of customers agreed that the experience a company provides is as important as its product or services. In addition, most customers (73%) agreed that they “expect companies to understand my unique needs and expectations.”
Read MoreThe start of a new year is often a time of renewed energy and focus as business leaders reflect on the previous year and pursue even greater success in the year to come. For funeral service leaders, this means even more opportunities to act on the lessons learned about client families’ preferences as the coronavirus pandemic continues to change how consumers interact with service providers.
Read MoreA single interaction may be your only opportunity to earn business or a referral for a client family. As consumers continue to place high value on exceptional customer experiences, each chance to quickly build – and then maintain – relationships is incredibly valuable. Consider that a study by Salesforce indicated that 72% of customers will share their good experiences with others.
Read MoreWhen faced with frequently changing circumstances, flexibility and patience are the keys to remaining productive. It’s important to take time to reflect on the things that can help us be more efficient so that when unanticipated scenarios do occur, we’re better prepared to handle them. Here are a few ways to cross more items off your “to-do” list, keep tasks running smoothly and stay focused on your funeral business's long-term success.
Read MoreAs we start the year, firms continue to adapt and innovate to meet the needs of client families, finding new ways to provide exceptional care in spite of constantly changing circumstances. It’s a good time to take stock of potential opportunities that help your firm successfully serve your community long into the future.
Read MoreThinking ahead to “what’s next” can be particularly tough when day-to-day-tasks are demanding and the short-term future seems uncertain. But innovative funeral home owners and managers aren’t just thinking about the technology, services and products their client families want now. They’re looking ahead to how those current needs could influence consumers’ perceptions and the types of experiences their communities may expect from them in the future.
Read MoreIt’s the news no one wants to hear: Someone you care about has lost a loved one. When you know the person who is grieving, but don’t know their loved one well (if at all), it can be especially difficult to decide what to say. Later, when supporting the person during and after the visitation, funeral or memorial service, it can also be tough to know how to express your sympathy.
Read MoreGetting your firm involved in community events can have a significant impact on your funeral home marketing, providing opportunities to interact with local influencers who may recommend your services to an even larger audience. Sticking with the same event routine every year — or opting out entirely — isn’t likely to help you earn referrals and new business.
Read MoreA family’s experience with your funeral home doesn’t end immediately after the funeral, and neither does their potential need for grief support. Your firm can serve an important role in this capacity, providing aftercare that offers much-need resources during difficult times and helps extend relationships within the community you serve.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice
Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).