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Alyssa McNab

Alyssa McNab
Alyssa McNab is the Director-Marketing Communications at Homesteaders Life Company.

Recent Posts

12 Funeral Home Blog Posts You Can Write Immediately

August 2, 2016 by Alyssa McNab
Funeral Home Marketing

Families in your community are searching for information about funeral services online – but who is providing the answers to their questions? If you can’t confidently say that your firm’s website is a solid resource for information about funeral services in your community, it may be time to add a funeral home blog to your marketing efforts.

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8 Reasons to Redesign Your Funeral Home's Website

April 12, 2016 by Alyssa McNab
Funeral Home Marketing

A member of your community has a friend who recently prearranged with your funeral home. She had such a positive experience with your firm that she shared how glad she was that she put her plans in place and encouraged her friend to do the same. Curious, this newly referred potential client pulled up your firm’s website on her smartphone. Does the experience your website provides match the exceptional service her friend described? If she conducts additional research on your website later, will she find enough information to encourage her to set up an appointment?

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10 Grief Support Books for Your Funeral Home Library

March 24, 2016 by Alyssa McNab
Aftercare

Because every person grieves differently, it’s important for funeral professionals to offer a variety of grief support resources to help individuals through the most difficult times in their lives. In addition to aftercare activities such as hosting grief support groups, sponsoring holiday memorial services and helping families recognize milestones after a loved one’s death, providing a library of grief support books can be valuable to your client families and others in your community.

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Establish Your Funeral Home Business as an Expert Community Resource

March 22, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Home Business, Community Engagement

Consumers’ perceptions of a business are often influenced by messages they encounter before they experience the organization’s products or services. In an effort to ensure they’re making the best possible choice, they turn to many different resources to learn more about what the company offers – and to gather opinions from others.

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How Genealogy Can Help You Promote the Value of Funeral Service

March 10, 2016 by Alyssa McNab
Funeral Home Marketing

Genealogy and funeral service share important common threads: Both involve building and enhancing family connections and ensuring lives are not forgotten. Because of this, hosting a genealogy-related event at your funeral home can help people in the community form relationships with your funeral home and become advocates for the value you provide

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Sharing the Benefits of Preneed Funeral Planning on Social Media

March 8, 2016 by Alyssa McNab
Funeral Home Social Media

One of the most valuable gifts funeral professionals have to offer families is the ability to facilitate important conversations about final wishes. Your expertise allows you to educate people about the value of planning ahead to ensure their memorialization preferences will be honored.

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Funeral Planning Checklist: Considerations for Families

February 24, 2016 by Alyssa McNab
Featured, Funeral Planning

Many families can be caught off-guard by the number of tasks that must be completed within a day or two of a loved one’s death. Even those who have planned a funeral before may find themselves overwhelmed by the decisions that need to be made and details that must be coordinated.

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Why Mentoring is Important for Funeral Service Professionals

February 16, 2016 by Alyssa McNab
Featured, Funeral Home Business

Funeral service builds and strengthens connections between people. Your firm builds lasting connections with your community through your involvement with local organizations and events. The families you serve build connections with the staff members who helped them through the most difficult times in their lives. People who attend funeral services build or strengthen connections with one another thanks to the opportunities your hard work provides.

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Using Pinterest for Funeral Home Marketing

February 4, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Home Social Media

In 2010, Ben Silbermann posted the first pin on the visual bookmarking website Pinterest. It was a milestone step in what had been a long journey to create a new online experience. Silbermann and his business partners wanted to take the personal activity of collecting to the internet – and it worked.

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What Families Who Choose Cremation Services Want You to Know

January 19, 2016 by Alyssa McNab
Cremation

Think about the most recent positive experience you had with a service provider. Most likely, your experience was notable because the people you worked with made an effort to understand your preferences and then used their own expertise to offer reliable suggestions about how they could accommodate your choices.

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