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Alyssa McNab

Alyssa McNab
Alyssa McNab is the senior digital marketing specialist for Homesteaders Life Company.

Recent Posts

Tips for Operating a Successful Preneed Team

September 06, 2018 by Alyssa McNab
Preneed Funeral Planning

So far, this has been a year of transformation at my house – literally. Following some unfortunate yet necessary home improvement projects, I’ve become well acquainted with options for various repair services and contractors in the area. And that means I’m also in a position to share my experiences with those businesses with friends and family members who are looking for similar services.

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5 Unexpected Ways Advance Funeral Planning Can Help Families

August 24, 2018 by Alyssa McNab
Preneed Funeral Planning

As a funeral professional, what do you say when someone asks why they should consider prearranging? It’s easy to explain the basic, practical benefits – anyone who has been involved in planning a funeral for a loved one has experienced the many decisions that need to be made, often in a short time and under stressful circumstances. With a prearranged funeral, most of those details have already been accounted for.

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Understanding Characteristics of Preneed Policy Owners [INFOGRAPHIC]

June 28, 2018 by Alyssa McNab
Preneed Funeral Planning

Frequently gathering and reviewing data is essential to help you understand what your potential client families need (and expect) from your firm. Gaining a big-picture perspective on the overall market can be a helpful first step as you discover ways to improve your services and your methods of communicating with your community.

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[New Research] 5 Things to Know About People who Make Advance Funeral Plans

May 31, 2018 by Alyssa McNab
Preneed Funeral Planning

For more than a decade, the Preneed Motivators report has provided exclusive insights about the motivations and experiences of people who make advance funeral plans. The newly released fifth edition, which you can download now for free, continues to offer information to help you better understand the preferences of the people who are most likely to prearrange and fund funerals. This data is an excellent starting point to help you effectively communicate with people in your community about the benefits of this valuable service.

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Four Ways to Boost Your Funeral Home Social Media with Facebook Live

May 17, 2018 by Alyssa McNab
Funeral Home Social Media

Now a key feature of social media marketing, live video has long since passed the point of being used primarily by large brands. This tool can boost brand awareness and preference for local businesses such as funeral homes, earning thousands of views through content that showcases what makes them unique and giving them an opportunity to virtually open their doors to the community.

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5 Ways to Make Managing Funeral Home Social Media Easier

April 19, 2018 by Alyssa McNab
Funeral Home Social Media

Your firm has a remarkable opportunity – an opportunity to leverage social media marketing to generate leads, build brand awareness and provide unique value to your community by sharing your expertise about funeral planning.

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5 Goals to Set for Your Funeral Home Business This Year

January 05, 2018 by Alyssa McNab
Funeral Home Business

The term “New Year’s resolution” can bring mixed feelings. For some, it’s become associated with good intentions that are forgotten almost as soon as they’re set in place. For others, it’s a genuine opportunity to evaluate changes that can be made to improve their personal and professional lives in the year to come.

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Lessons for Your Funeral Business for 2018

December 21, 2017 by Alyssa McNab
Funeral Home Business

It’s that time of year again – the time when, among the rush of the holiday season, we are all thinking about what next year will bring. For many funeral professionals, this also means making plans for achieving new goals in the months to come.

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Why a Firm Could Lose Business from a Long-time Client Family

September 08, 2017 by Alyssa McNab

When scanning through records for genealogy research, I saw a name on a turn-of-the-century document that caught my attention. The name that gave me pause wasn’t the name of a relative – it was a funeral home that had provided services for one of my distant family members.

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SEO Fixes for Your Funeral Business Website

August 10, 2017 by Alyssa McNab
Funeral Home Marketing

When was the last time you conducted an online search and explored past the first page of search engine results? If you’re like the majority of search engine users, you probably rarely even bother to pay attention to websites that appear after the top five results. An effective website search engine optimization (SEO) strategy can help your funeral business website earn one of those top spots where your clients and potential clients are much more likely to see your content.

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