Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

Alyssa McNab

Alyssa McNab
Alyssa McNab is the Director-Marketing Communications at Homesteaders Life Company.

Recent Posts

6 Easy Ways to Improve Communication with Client Families

March 28, 2019 by Alyssa McNab
Funeral Home Business

Families frequently cite excellent communication as a key component of their satisfaction when writing their reviews. Here are six easy ways to improve the way you communicate with client families and start earning even more great reviews for your own firm.

Read More

Promoting A Funeral Home Event on Facebook

January 10, 2019 by Alyssa McNab
Funeral Home Social Media

If you’ve already checked Facebook once or twice (or, well, many times) today, you’re not alone. Every day, millions of people are active on the site to stay connected to friends, family members, organizations and companies they care about.

Read More

5 Characteristics that Make Us Grateful for Funeral Professionals

November 15, 2018 by Alyssa McNab
Funeral Home Business

One of my colleagues at Homesteaders recently shared her thoughts about working with funeral professionals, and one comment in particular really resonated with me: “They are just the kind of people that you want to know,” she said. “They have the biggest hearts, and they would do anything for you.”

Read More

Four Ways to Boost Your Funeral Home Social Media with Facebook Live

May 17, 2018 by Alyssa McNab
Funeral Home Social Media

Now a key feature of social media marketing, live video has long since passed the point of being used primarily by large brands. This tool can boost brand awareness and preference for local businesses such as funeral homes, earning thousands of views through content that showcases what makes them unique and giving them an opportunity to virtually open their doors to the community.

Read More

5 Ways to Make Managing Funeral Home Social Media Easier

April 19, 2018 by Alyssa McNab
Funeral Home Social Media

Your firm has a remarkable opportunity—an opportunity to leverage social media marketing to generate leads, build brand awareness and provide unique value to your community by sharing your expertise in funeral planning.

Read More

4 Benefits of Continuing Education for Funeral Directors and Preneed Professionals

April 27, 2017 by Alyssa McNab
Funeral Home Business

Dedicated funeral service professionals strive to give their client families the very best of everything – the best customer service, the best funeral service options and the best overall experience. In addition to investing in your firm, it’s important to make an investment in your own professional training and development to be better equipped to meet your high expectations for yourself and your business.

Read More

9 Tips for Setting and Achieving Your Funeral Home Business Goals

December 29, 2016 by Alyssa McNab
Funeral Home Business

How often do you evaluate existing business goals and set new ones? Effective goals can help you plan ahead for the future, get better results, improve the service you provide to client families and help unite your staff around a common cause. But like many planning activities, goal-setting can often get lost amidst the day-to-day demands of operating a successful funeral home.

Read More

Reasons We’re Grateful to Work with Funeral Professionals

November 22, 2016 by Alyssa McNab
Funeral Home Business

As we prepare for the holidays and the end of the year approaches, we have an excellent opportunity to reflect on what we have to be grateful for. This reflection not only provides perspective on the vital role of funeral service in the lives of so many people each year, but also motivates us to continuously improve our offerings for funeral professionals and the families you serve.

Read More

9 Tips for Planning and Executing Successful Preneed Presentations

November 10, 2016 by Alyssa McNab
Funeral Home Marketing

Funeral service is about sharing stories, and your funeral home has an important story to tell about how advance funeral planning helps make the most difficult days in families’ lives just a little easier. One impactful way to share this story is to host a community presentation at your funeral business.

Read More

Tips for Discussing Funeral Arrangements with Loved Ones

September 20, 2016 by Alyssa McNab
Funeral Planning

It’s an important conversation that too few of us have had. Talking to your parent or another loved one about funeral planning might be one of the hardest conversations you’ll ever have, but it might also be one of the most crucial conversations. This discussion can provide peace of mind that, when the time comes, you’re honoring your loved one's wishes in the way they would have wanted.

Read More