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Niki Smith

Niki Smith is the Marketing Campaign Manager at Homesteaders Life Company.

Recent Posts

5 Environmentally-Friendly Alternatives in Lieu of Funeral Flowers

April 13, 2023 by Niki Smith
Featured, Funeral Etiquette

Seeing the phrase “in lieu of flowers” in an obituary is a common occurrence. In short, it’s another way to say, “in place of flowers.” That’s why companies like Treasured Memories have created solutions for safe online memorials and community funding.

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How to Start a Career as a Funeral Director

March 10, 2023 by Niki Smith
Featured, Funeral Home Business

Are you considering a career as a funeral director? If you have a desire to help others and a respect for memorial services, then you may find personal fulfillment as a funeral director knowing you have helped families during their most difficult time.

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The Top 3 Goals for Funeral Professionals in 2023

January 5, 2023 by Niki Smith
Featured, Funeral Home Business

New year, new you! Each new calendar year comes with a renewed motivation in setting and achieving goals. You might set new year’s resolutions, goals or even a word of the year. We have compiled the top three goals that could apply to any funeral professional—and all of them center around one word: Grow.

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Top Funeral Home Business Blog Posts of 2022

December 8, 2022 by Niki Smith
Featured, Funeral Home Business

We feel the same. The year has flown by! By now, you are an expert superfan of our blog posts who loves to review a record year. If not, you are still an eager reader who wants a summary of the best tips for funeral professionals. Wherever you fall within this spectrum, we wanted to bring you a recap of our best blog posts of 2022.

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Treasured Memories Community Funding: A Solution to Safe Funeral Service Crowdfunding

November 22, 2022 by Niki Smith
Featured, Funeral Home Business

In the fall of 2020, Tim Briggs’ friend called him with shocking and unexpected news. That friend’s 18-year-old nephew had passed suddenly.

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Lessons from Stories That Stick by NFDA Keynote Speaker Kindra Hall

October 3, 2022 by Niki Smith
Featured, Industry Events

Businesses, brands, marketing teams and leaders at all levels are desperately trying to capture attention and resonate with consumers who expect more. Is there a secret weapon? A silver bullet to humanize and connect?

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4 Low-Cost Ways to Personalize a Funeral Service

May 3, 2022 by Niki Smith
Featured, Funeral Home Business

Funeral trends continue to change as consumers get more creative in how they honor loved ones. With many online options to share content, those ideas spread even more quickly. Personalizing a service helps families find comfort in happy memories of their loved one’s unique characteristics and stories. And when families prearrange their funerals, they can add even more personal details without the time constraint of planning an at-need funeral. Offering your suggestions for customization will help you earn your clients’ satisfaction, referrals and positive reviews. People who attend the services will also take note of the extra care you took to make the experience meaningful.

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Steps for Branding, or Rebranding, Your Funeral Home

April 1, 2022 by Niki Smith
Funeral Home Marketing, Featured

What do client families do when a death occurs and they don’t have a go-to funeral provider picked out? They Google it.

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