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Niki Smith

Recent Posts

Treasured Memories Community Funding: A Solution to Safe Funeral Service Crowdfunding

November 22, 2022 by Niki Smith
Featured, Funeral Home Business

In the fall of 2020, Tim Briggs’ friend called him with shocking and unexpected news. That friend’s 18-year-old nephew had passed suddenly.

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Lessons from Stories That Stick by NFDA Keynote Speaker Kindra Hall

October 3, 2022 by Niki Smith
Featured, Industry Events

Businesses, brands, marketing teams and leaders at all levels are desperately trying to capture attention and resonate with consumers who expect more. Is there a secret weapon? A silver bullet to humanize and connect?

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Inflation in the Funeral Profession: Locking in Today’s Prices

July 29, 2022 by Niki Smith
Featured, Funeral Home Business

The United States economy is currently experiencing historic inflation and commodity cost increases affecting every industry and sector, including the funeral profession. For many funeral providers, even small increases in material cost can significantly impact their already shrinking profit margin, leaving many firms looking for ways to control costs without impacting their quality of service.

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Low-Cost Ways to Help Families Personalize Funeral Services

May 3, 2022 by Niki Smith
Featured, Funeral Home Business

Funerals continue to change as consumers are getting more creative in how they honor loved ones. When you personalize a service, it helps families find comfort in happy memories of their loved one’s unique characteristics and stories. Those special touches will help you earn your clients’ satisfaction, referrals and positive reviews. People who attend the services will also take note of the extra care you took to make the experience meaningful.

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Steps for Branding, or Rebranding, Your Funeral Home

April 1, 2022 by Niki Smith
Funeral Home Marketing, Featured

What do client families do when a death occurs and they don’t have a go-to funeral provider picked out? They Google it.

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Using Data to Connect with and Retain Funeral Home Client Families

February 10, 2022 by Niki Smith
Funeral Home Marketing, Featured

What are your preneed goals for 2022? For many funeral homes, goal setting includes defining a target for the amount of preneed and at-need business your firm will generate. The most successful firms maintain a preneed to at-need ratio 60/40, which may seem like a stretch goal. Fortunately, you can turn to easily accessible data to help you find and retain your client families.

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