Homesteaders Blog

Questions You Should Ask About Your Funeral Home Business Strategy

In a profession that’s rooted in supporting communities through a legacy of service, it’s worth noting the behind-the-scenes work funeral service leaders do to propel their businesses forward. They’re thinking strategically not just about what’s happening in the day-to-day, but also accelerating how they prepare for the future. Their approach is proactive, not reactive — and it’s paying off in significant ways in the form of increased engagement with the community, higher levels of satisfaction and more efficient operations that make it easier to pivot with the preferences of their clients. In turn, they can make the most of their investments into their much-needed community services.

Trends in Funeral Home Operations

Funeral service has long been rooted in tradition, but technology is transforming the way funeral homes operate and serve families. While some traditional methods can hold a place in funeral homes’ success, many are embracing innovative tools that streamline operations and enhance customer service.

Spring Cleaning for Your Funeral Home Business

As the seasons change and spring arrives, it’s the perfect time to refresh and reorganize your funeral home. Spring cleaning for your funeral home business isn’t just about tidying up. It’s an opportunity to refresh operations, improve customer service and enhance your reputation.

From updating customer records to deep cleaning carpets, here’s a comprehensive spring cleaning checklist with tips to revitalizing your funeral home this season.

Advice for Funeral Professionals from Funeral Professionals

March 11 marks National Funeral Director and Mortician Recognition Day—a day set aside to honor the dedication, compassion and unwavering service of those who guide families through life’s most challenging moments. Funeral professionals don’t just manage services; they provide comfort, stability and a sense of peace when it’s needed most.

At Homesteaders, we understand this calling on a personal level. Many of our employees are licensed funeral directors and have walked in your shoes. In honor of this day, we asked some of those funeral directors to share their best advice on navigating this deeply meaningful profession with care, resilience and excellence.

Preneed Planning for the Sandwich Generation

As funeral professionals, you understand the evolving needs of families in your community. Among the most complex and growing demographic is the “sandwich generation” — adults who are responsible for their aging parents while also supporting their own children, therefore “sandwiched” between two vastly different family groups. Balancing these responsibilities often leads to looking for ways to reduce financial burdens and plan for the future, making preneed planning an ideal solution.

Connecting with this generation can help relieve some of their financial burdens, while allowing your funeral business to secure financial stability. Keep reading for how to best connect with and share the benefits of preplanning with the sandwich generation.

KPIs to Track for Your Preneed Program

A robust preneed program offers many benefits for funeral homes, such as securing business for the future and increasing awareness and preference for the firm. But how well do you really know the results that your preneed program is driving ­— and what that means for improving your strategies for managing and growing your business?

Beyond the Business: Cultivating Fellowship and Learning in Funeral Service Peer Groups

At Homesteaders Life Company, we understand that funeral service goes beyond providing end-of-life arrangements. It’s about supporting families, fostering meaningful connections and navigating the complexities of grief with care and compassion. For funeral providers, these emotional and professional demands can sometimes lead to feelings of burnout and isolation. That’s why it's important to participate in funeral service peer groups—structured spaces that reconnect professionals with their purpose while fostering fellowship and ongoing learning.

We’ve gathered insights directly from funeral professionals in peer groups to help you understand the value of these communities and how to make the most of them.

The Secret Power of Introverted Funeral Professionals

Happy World Introvert Day! Since 2011 World Introvert Day (January 2) provides an opportunity for people to better understand and appreciate introverts, who make up about one-third to one-half of Americans, depending on which study you consult, according to our marketing team's most recent book club read, “Quiet: The Power of Introverts in a World That Can’t Stop Talking” by Susan Cain.

Our Top Calling Hours Podcast Episodes of 2024

As we reflect on our first year of the Calling Hours Podcast and think about the amazing conversations we’ve had with leaders in the funeral profession, we hope our guests have inspired you as much as they have us. From exploring emerging trends to sharing stories of resilience and innovation, we’re shining a spotlight on some of our most popular episodes.

Problems Your Funeral Home CRM System Can Help Solve

Do you find yourself relying on outdated processes and tracking your business on paper? What about trying to make critical business decisions without the data you need, or using disconnected systems that make it difficult to analyze your sales and marketing activities’ impact? If you answered, “yes,” to any of these questions, you may benefit from using a funeral home CRM system.