Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

What You Need to Know to Successfully Sell a Funeral Home

May 23, 2019 by Homesteaders Life Company
Funeral Home Profitability, Funeral Home Business

The NFDA estimates that 86% of the 19,000 funeral homes in the United States are privately owned by families or individuals. The average funeral home will care for 113 decedents this year while supporting four full-time and three part-time employees, and, in many rural areas, these funeral homes will be the sole provider of funeral services in their community. A number of people depend on these privately-owned businesses, yet many funeral home owners don’t have a plan in place to ensure the funeral home will continue to operate when it’s time to retire. 

Read More

Common Funeral Home Marketing Mistakes (and How to Avoid Them)

May 13, 2019 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach more customers. Even though there’s no fool proof map to marketing success, there are several ways to hurt your marketing efforts before they even begin. Here are several marketing mistakes to avoid when promoting a funeral home’s services.

Read More

Trends to Watch for Your Funeral Home Business

May 02, 2019 by Alyssa McNab
Funeral Home Business

Business owners and managers have constant access to new information about trends in consumer demographics and preferences that have the potential to impact major decisions. One of the biggest challenges is simply prioritizing and sifting through the data to analyze what it could mean for your firm.

Read More

6 Easy Ways to Improve Communication with Client Families

March 28, 2019 by Alyssa McNab
Funeral Home Customer Service, Funeral Home Business

“They were very supportive and explained things very well…”

“He made sure we understood everything…”

“The staff walked us through the whole process...”

The quotes above come from real five-star Google reviews for funeral home businesses. What’s the common factor in outstanding experiences like these? Staff members effectively communicated with client families, giving them peace of mind during difficult times and guiding them through what to expect.

Read More

5 Funeral Service Trends that Can Boost Your Business

February 28, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Industry Trends, Funeral Home Customer Service, Funeral Home Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those funeral service trends that are truly going to expand your market share and help you better serve your community. Below, we’ve compiled a list of the five trends most likely to boost your business. 

Read More

Time-Saving Tools for Funeral Directors in 2019

January 17, 2019 by Sarah Loghry
Funeral Directors, Funeral Home Business

For about a year, I worked for a small nonprofit in my home state. There were six total employees, two of whom worked remotely. My job was a combination of communications and administration and included tasks like managing all the social media platforms, writing emails and updating the website, plus managing the accounting, creating invoices, paying bills, organizing direct mail, restocking the office supplies and coordinating with vendors and donors for events. I was busy, to say the least.

Read More

How to Avoid Overstepping Boundaries with Long-time Client Families

November 08, 2018 by Homesteaders Life Company
Funeral Home Business

When I was 28, my mom passed away unexpectedly. My five siblings and I gathered at the funeral home in our hometown to make arrangements. At that time, I had never a planned funeral before. None of us knew what to do or what to expect.

Read More

How to Implement a Lead Assessment and Grow Your Business

August 16, 2018 by Gary Weisenbach
Funeral Home Business

Do you keep a weekly checklist or journal to track where your leads are coming from? I’ve discovered throughout my career that few funeral professionals actually do. Creating a map that shows your measurements, data and ratios that you can analyze quarterly, mid-year and at year-end allows you to examine your progress and grow your business.

Read More

4 Ways Preneed Can Help Your At-Need Business

July 12, 2018 by Danielle Burmeister
Preneed Funeral Planning, Funeral Home Business

We already know that a robust preneed program is a valuable part of any funeral business. Not only does is help ensure the long-term security of your firm, but it also provides a service that families really want and need.

Read More

The Importance of Funeral Home Leadership and Community Service

June 21, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business


CEOs from around central Iowa gathered in May 2018 for the first CEO Build for Habitat for Humanity.

Last month, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for an event that brought together CEOs from insurance companies located in central Iowa. Spearheaded by Homesteaders’ Chairman Steve Lang, the team of leaders built pieces of a home for a deserving local family. We asked Steve Lang, Homesteaders’ President and CEO Steve Shaffer and the Executive Director of the Greater Des Moines Habitat for Humanity, Lance Henning, to share why this event was important for these companies and what funeral home business leaders can do to develop their own successful community engagement events.

Read More