Homesteaders Blog

4 Tips to Increase Brand Awareness in Your Community

You work hard to provide thoughtful, essential services to the families in your community. You bring your best when families experience their toughest time. But how do you build and maintain a strong relationship with those client families and others in your community? Those relationships are crucial for the long-term success and reputation of your firm.

Insights and Takeaways from the 2023 ICCFA Leadership Summit

The International Cemetery, Cremation and Funeral Association (ICCFA) recently held its annual Leadership Summit October 24 – 26 in Tucson, Arizona. This year’s event was in partnership with the Death Care Collective, an organization of female leaders dedicated to fostering connections, strengthening relationships, and empowering women in the death care profession. 

We sat down with Homesteaders’ leaders Scott Morris, Regional Director – Strategic Markets; Dan Lodermeier, Vice President – Field Sales and Danielle Burmeister, Vice President – Marketing Communications, who attended the summit for their takeaways from the event.

Top 5 Characteristics of a Great Funeral Home Leader

The funeral profession is in the business of compassion. Each day emotions are high, and every action of a funeral home leader can have a lasting impact on client families and your staff. Therefore, being a funeral home leader isn’t just about managing a business but being a part of client families during an impactful and challenging time of their lives.

Why Your Funeral Home Should Use Multi-Factor Authentication

As Multi-Factor Authentication (MFA) becomes more prevalent in both business and personal digital uses, we were curious about how MFA works and best practices for using it. Below we will define MFA and explore its impact to the funeral profession.

Lock in Today’s Prices with P3 Price Protection Plan

We know that for many funeral providers even small increases in material cost can significantly impact your already shrinking profit margin. This means many firms are always looking for ways to control costs without impacting quality of service.

6 Tips to Successfully Sell Your Funeral Home Business

Managing and operating a successful funeral home is certainly not for the faint of heart, so when it comes time to transition the business, it may be difficult to put together a succession plan for something that represents your life’s work.

Questions to Ask to Help Customize Funeral Services

As funeral professionals, you strive for kindness and respect toward your client families to help them feel as comfortable as possible when sharing details about their loved one. While respect has always been paramount, best practices in respect have evolved as we learn more about language and empathy. The questions you ask families can become the foundation of curiosity and understanding them or their loved one. Questions can also lead to details about a loved one that you can incorporate into a meaningful and customized funeral service. We’ve gathered some helpful questions from Homesteaders employees who have firsthand experience working in funeral homes. We hope these questions will provide inspiration and ideas that you can incorporate into your questions list when meeting with clients and client families.

5 Ways to Show Appreciation for Funeral Home Client Families

As a funeral professional, you have the privilege and responsibility of helping families navigate what is most likely the most difficult time in their lives. While you are primarily focused on providing them with quality funeral services, it is important to remember to show appreciation to your client families in every stage of the process and throughout your interactions with them.

How to Start a Career as a Funeral Director

Are you considering a career as a funeral director? If you have a desire to help others and a respect for memorial services, then you may find personal fulfillment as a funeral director knowing you have helped families during their most difficult time.

Best Practices for Setting Up Preneed Appointments

Generating new business and establishing meaningful connections with client families is a key component to any successful funeral home business plan, and growth in preneed services is essential to help ensure the sustainability of your business. Setting up preneed appointments over the phone is one of the best ways to build brand awareness within your community, increase your preneed sales and help secure your at-need market share.