Homesteaders Blog

Top 5 Blog Posts for Funeral Professionals in 2023

As we close out another year, we’re grateful for our Homesteaders Blog readers and the time you’ve dedicated to learning how to better serve client families and improve your business. In 2023, we dove into solutions to boost creativity and increase your community’s awareness about your funeral home’s services. While there are many great posts from the past year, we’ve identified these five popular posts that are worth another look as we enter 2024.

Efficiency Strategies for Funeral Homes Managing Multiple Locations

Managing multiple funeral home locations can present unique challenges, but with the right strategies it's possible to streamline operations and provide seamless support to grieving families in your communities.

Productivity and Task Automation Tools for Funeral Professionals

Digital tools are a great way to help with time management and productivity so you can spend your time doing what you truly value: serving client families. These tools include ways to increase efficiency for project management, marketing, communication within the team and day-to-day operations.

How Your Funeral Home Can Provide Solutions for Preneed Clients

The most successful companies often build a loyal customer base, at least in part, because of one very simple idea: They solve problems for the people they serve. Not only do they solve those problems, but they also clearly share why their offerings can provide the highest satisfaction in the process.

3 Common Missed Opportunities to Increase Preneed Sales

You provide exceptional service and support to each family you serve, but do you have what it takes to build the same meaningful connections with everyone in your community, and do you have the time to do so?

Funeral providers that have an active preneed program aim to generate quality leads by casting a wide net in their community. However, this process takes time, and you often need to nurture these individuals over a longer period until they feel ready to prearrange their own funeral. In fact, 29% of respondents to our latest policy owner survey reported that it took two years or more from the time they first learned about prearranging until they finalized and made their own arrangements.

Keep reading to discover three common opportunities funeral providers miss when trying to capture more preneed sales.

Trends to Watch for Your Funeral Home Business

Business owners and managers have constant access to new information about trends in consumer demographics and preferences that have the potential to impact major decisions. One of the biggest challenges is simply prioritizing and sifting through the data to analyze what it could mean for your firm.

4 Ways Preneed Can Help Your At-Need Business

We already know that a robust preneed program is a valuable part of any funeral business. Not only does it help ensure the long-term security of your firm, but it also provides a service that families really want and need.

6 Funeral Business Scenarios Preneed Funeral Planning Can Help Solve

Funeral directors must navigate many challenges each day in order to operate a successful funeral home business. You demonstrate the agility required to meet shifting consumer demands and manage the effects of economic conditions — all while ensuring that families receive the best possible care during day-to-day operations.

How Preneed Sales Can Increase the Profitability of Your Funeral Home

Funeral homes that actively communicate the benefits of advance funeral planning are doing right by their communities by empowering them with information about a service they want and need. When you provide what your client families want, you’ll have an important opportunity to increase the profitability of your funeral home.

7 Ways to Support Employees During the Holiday Season

The holiday season is a time for joy, celebration and togetherness with family and friends. For those in the funeral service profession however, it’s also one of the busiest times of the year.