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6 Easy Ways to Improve Communication with Client Families

March 28, 2019 by Alyssa McNab
Funeral Home Customer Service, Funeral Home Business

“They were very supportive and explained things very well…”

“He made sure we understood everything…”

“The staff walked us through the whole process...”

The quotes above come from real five-star Google reviews for funeral home businesses. What’s the common factor in outstanding experiences like these? Staff members effectively communicated with client families, giving them peace of mind during difficult times and guiding them through what to expect.

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5 Funeral Service Trends that Can Boost Your Business

February 28, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Industry Trends, Funeral Home Customer Service, Funeral Home Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those funeral service trends that are truly going to expand your market share and help you better serve your community. Below, we’ve compiled a list of the five trends most likely to boost your business. 

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Time-Saving Tools for Funeral Directors in 2019

January 17, 2019 by Sarah Loghry
Funeral Directors, Funeral Home Business

For about a year, I worked for a small nonprofit in my home state. There were six total employees, two of whom worked remotely. My job was a combination of communications and administration and included tasks like managing all the social media platforms, writing emails and updating the website, plus managing the accounting, creating invoices, paying bills, organizing direct mail, restocking the office supplies and coordinating with vendors and donors for events. I was busy, to say the least.

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How to Avoid Overstepping Boundaries with Long-time Client Families

November 08, 2018 by Homesteaders Life Company
Funeral Home Business

When I was 28, my mom passed away unexpectedly. My five siblings and I gathered at the funeral home in our hometown to make arrangements. At that time, I had never a planned funeral before. None of us knew what to do or what to expect.

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How to Implement a Lead Assessment and Grow Your Business

August 16, 2018 by Gary Weisenbach
Funeral Home Business

Do you keep a weekly checklist or journal to track where your leads are coming from? I’ve discovered throughout my career that few funeral professionals actually do. Creating a map that shows your measurements, data and ratios that you can analyze quarterly, mid-year and at year-end allows you to examine your progress and grow your business.

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4 Ways Preneed Can Help Your At-Need Business

July 12, 2018 by Danielle Burmeister
Preneed Funeral Planning, Funeral Home Business

We already know that a robust preneed program is a valuable part of any funeral business. Not only does is help ensure the long-term security of your firm, but it also provides a service that families really want and need.

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The Importance of Funeral Home Leadership and Community Service

June 21, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business


CEOs from around central Iowa gathered in May 2018 for the first CEO Build for Habitat for Humanity.

Last month, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for an event that brought together CEOs from insurance companies located in central Iowa. Spearheaded by Homesteaders’ Chairman Steve Lang, the team of leaders built pieces of a home for a deserving local family. We asked Steve Lang, Homesteaders’ President and CEO Steve Shaffer and the Executive Director of the Greater Des Moines Habitat for Humanity, Lance Henning, to share why this event was important for these companies and what funeral home business leaders can do to develop their own successful community engagement events.

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Become the One Funeral Home Families Consider for Preneed Funeral Planning

May 24, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known through different funeral home marketing and advertising strategies, not only to separate them from their local competitors, but also to grow their market share. Here are five ways that funeral homes can become the place for preneed funeral planning.

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6 Ways Funeral Businesses Can Better Serve the Hispanic Community (And 3 Ways Not To)

April 12, 2018 by Sarah Loghry
Funeral Industry Trends, Funeral Home Business

The Hispanic community is one of the largest, fastest growing and youngest demographics in the United States. And, according to Miriam De Dios Woodward, former CEO of Coopera and current CEO of PolicyWorks, LLC, it’s a demographic that’s also underserved. “Mainstream service providers aren’t serving the market very well,” she said. “However, the Hispanic community has high purchasing power. This is the demographic to pay attention to.”

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5 Goals to Set for Your Funeral Home Business This Year

January 05, 2018 by Alyssa McNab
Funeral Home Business

The term “New Year’s resolution” can bring mixed feelings. For some, it’s become associated with good intentions that are forgotten almost as soon as they’re set in place. For others, it’s a genuine opportunity to evaluate changes that can be made to improve their personal and professional lives in the year to come.

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