Homesteaders Blog

Funeral Business Leadership Series: Part 2 - Leading a Team

This is the second in a series of three blog posts showcasing how small improvements can help you become a business leader in your industry and community. In the first post, we discussed Leading the Business, and in this second post, we will cover how to hire, manage and retain an exceptional team of funeral professionals.

Funeral Business Leadership Series

From staying up to date on industry trends, hiring the right people for your business to even marketing and community outreach, you are focused on running and growing your funeral home business. We know it can be exhausting, but we’re here to help! This series of three blog posts showcases how small improvements can help you become a business leader in your industry and community.

Funeral Business Leadership Series: Part 1 - Leading the Business

This is the first in a series of three blog posts showcasing how small improvements can help you become a business leader in your community and industry. In this first post, we will cover essential traits for successful funeral business professionals and upcoming industry trends to watch out for in the coming year.

As a funeral professional, you often take care of a variety of functions in your business, handling everything from planning and executing funerals (obviously!) to accounting, human resources or even social media. It can be exhausting to say the least. So how do you find time to keep up with all of it? Let’s uncover the essential traits that successful funeral professionals need and our prediction on the top three key industry trends to keep an eye on in the coming years.

5 Counter-Intuitive Strategies for Hiring & Retaining the Best Funeral Home Employees

Every funeral home in the nation seems to be looking to hire more staff these days. Articles in funeral publications suggest that the increased call volumes from Covid, the retirement of Baby Boomers and the effects of the “Great Resignation” are converging to create a hiring boom in funeral service. From licensed funeral directors and preneed specialists to the office staff and unlicensed funeral assistants, funeral homes need outstanding employees for all areas of their business.

Increase Your Cybersecurity with These Small Business Tips

We are well into spooky season, and if you like thrills and chills, you're in the right place! If that's not your thing, hang in there because the thrills we're talking about aren't jump scares or paranormal events. We’re offering helpful tricks to prevent potential attacks – cyber security attacks, that is.

A Guide to Online Funeral Planning for Funeral Professionals

As the world experiences tremendous changes in technology and consumer buying habits, funeral professionals need solutions that help them adapt to and anticipate these opportunities. One of the major developments in funeral service is a shift to online and digital services – including online funeral planning tools.

Funeral Home Technology Solutions to Grow Your Business

When people think about technology in the funeral industry, they often consider how tools and services can help streamline operations, reduce administrative burdens and allow their businesses to operate more efficiently. Those goals are extremely important – and achievable – with many new and emerging funeral home technology solutions.

Understanding Customer Lifetime Value for Your Funeral Home

Customers have high expectations from the companies they choose to do business with – and many of the items they value are related to the experiences those companies provide. According to a 2022 survey conducted by Salesforce Research, 88% of customers agreed that the experience a company provides is as important as its product or services. In addition, most customers (73%) agreed that they “expect companies to understand my unique needs and expectations.”

The Complete Guide to Implementing A Funeral Home CRM System

Evaluating and implementing a funeral home customer relationship management (CRM) system requires careful upfront planning, time, resources and buy-in from your staff. But the rewards outweigh the risks if your staff fully adopts the system.

How to Evaluate If A Funeral Home CRM System Is Right for Your Firm

Evaluating if your firm needs a customer relationship management (CRM) system begins with analyzing your current funeral home operations to identify areas of improvement and opportunity. In most scenarios where you feel your firm could grow or become more efficient, a funeral home CRM system can help. Discover seven questions to help you evaluate your current operations and identify if you should pursue a funeral home CRM for your firm.