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Barb Bloomquist

Recent Posts

Simple Ways to Connect with Preneed Families

December 04, 2020 by Barb Bloomquist
Preneed Funeral Planning, Featured, Funeral Home Business

Funeral professionals understand the importance of ensuring that every person who interacts with your firm has an exceptional experience, whether preneed, at-need or through aftercare. You also know that an active preneed program is a valuable part of your funeral home’s long-term success because it provides families in the communities you serve with something they want and need. So let’s take a closer look at some simple ways your firm can stay connected with these preneed families and the positive impact those connections can have on the growth of your business.

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Funeral Procession Etiquette and Guidelines

November 05, 2020 by Barb Bloomquist
Featured, Funeral Etiquette

Most of us have either witnessed or been part of a funeral procession. The images are somber and moving, alerting the entire community that one of their own has died. Growing up in small-town Iowa, I remember more than a few occasions when my parents pulled over our car to wait for what seemed to be an endless stream of cars driving by in slow-motion, headlights beaming, flags proudly waving. Once the final car passed, we’d proceed. 

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Aftercare Ideas That Really Make a Difference

August 20, 2020 by Barb Bloomquist
Featured, Aftercare

Whether your funeral home offers a formal aftercare program or you’re just getting started, providing ongoing care to your client families is a natural extension of the compassionate services you already offer. Aftercare is also an ideal opportunity to educate the entire community about the valuable programs your firm provides.

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Online Community Presentation Dos & Don’ts

July 31, 2020 by Barb Bloomquist
Preneed Funeral Planning, Featured

Community presentations are one of the most effective ways to promote your funeral home and educate groups of people about the benefits of funeral service, planning and funding. When combined with your other marketing efforts, presentations can help establish you and your funeral home as a trusted resource and increase brand loyalty with families, businesses and media in the community.

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Four Great Obituary Examples

July 16, 2020 by Barb Bloomquist
Featured

I was recently tasked with writing my stepmom’s obituary. I thought it would be easy for me, but it wasn’t. I had the basic information to start: date and place of birth, date of death, etc., but the story of her life was much more complex than that. I wasn’t sure how I was going to capture it in a few short paragraphs. Ultimately, with input from family, I chose to keep it short and sweet... just like her.

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How to Get Repeat Visitors to Your Funeral Home Website

July 02, 2020 by Barb Bloomquist
Funeral Home Marketing

Think about the websites you visit frequently. What is it about those sites that keeps you going back? Is it simply a search for more information about their products and services? Is it interesting content on topics and issues you value? Or a particular blogger’s expertise?

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