Measuring the Success of Funeral Home Marketing Efforts (Part 1)

June 16, 2016 Funeral Home Marketing

What’s the secret to funeral home marketing success? While there’s no single activity that can guarantee success, one thing is certain: The effectiveness of your future marketing initiatives will be more elusive if...

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Video Blog: Have the Talk of a Lifetime with Your Family

June 07, 2016 Featured

It's Global Sharing Week! As part of Homesteaders' commitment to funeral service, we're partnering with other funeral professionals to share stories on social media, highlighting the value of talking with loved...

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How to Make a Great First Impression with Every Funeral Home Guest

May 31, 2016 Funeral Home Marketing

Pictured: Groce Funeral Home (Lake Julian location)

As professionals and consumers, we know that first impressions are everything. We personally might have different levels of expectation, depending on the situation....

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Funeral Home Communication Tips for Crisis Situations

May 17, 2016 Funeral Home Business

It is not a matter of “if,” but “when.” Media crises can occur in any organization regardless of business sector or purpose. Commercial and not-for-profits are equally exposed to private problems that become public...

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5 Reasons Why Funeral Home Social Media Matters

April 28, 2016 Funeral Home Marketing, Funeral Home Social Media

Since its founding in 2004, Facebook has grown to 1.55 billion users. Twitter now boasts 307 million users. And many other social networks claim large, loyal followings. But even people who use social media regularly...

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4 Important Funeral Home Market Research Questions

February 09, 2016 Funeral Home Business

In a recent blog post, we explained how funeral home market research data can help you gain a better understanding of your community. Instead of basing your funeral home business decisions on anecdotal evidence, you...

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How Data Can Drive Your Funeral Home Business Decisions

February 02, 2016 Funeral Home Marketing, Funeral Home Business

Many local business owners can say they know their communities very well. But often, that understanding of a community’s demographics, attitudes and preferences is based on anecdotal evidence – not data. For example,...

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10 Life Lessons From Working in Funeral Service

December 22, 2015 Funeral Directors, Funeral Home Business

At Homesteaders, we are committed to promoting the value of funeral service. We have always believed we are in two businesses – funeral service and insurance – and we want our staff to reflect our values. Many of our...

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