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Homesteaders Life Company

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.

Recent Posts

In Case You Missed It: 2019 NFDA Convention Recap

November 08, 2019 by Homesteaders Life Company
Industry Events

The 2019 NFDA International Convention and Expo in Chicago was unforgettable experience, and we're grateful for everyone who joined us in Chicago (or followed along with our social media coverage) for an experience full of learning, networking and sharing resources to help grow your funeral business and better serve families.

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What You Need to Know to Successfully Sell a Funeral Home

May 23, 2019 by Homesteaders Life Company
Funeral Home Profitability, Funeral Home Business

The NFDA estimates that 86% of the 19,000 funeral homes in the United States are privately owned by families or individuals. The average funeral home will care for 113 decedents this year while supporting four full-time and three part-time employees, and, in many rural areas, these funeral homes will be the sole provider of funeral services in their community. A number of people depend on these privately-owned businesses, yet many funeral home owners don’t have a plan in place to ensure the funeral home will continue to operate when it’s time to retire. 

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Low-Cost Video Tools for Your Funeral Home Marketing

February 15, 2019 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Social Media

You’ve probably heard that video is king when it comes to content marketing, and it’s true. Around 87% of businesses reported they were using video as a marketing tool in early 2019. Many business owners cited reduced production costs, shorter production times and easier in-house creation as reasons they decided to jump on board. Deciding to start creating your own videos can be daunting, but with a little planning, you can create an effective marketing video at little to no cost. Here are a few ways to get started.

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How to Avoid Overstepping Boundaries with Long-time Client Families

November 08, 2018 by Homesteaders Life Company
Funeral Home Business

When I was 28, my mom passed away unexpectedly. My five siblings and I gathered at the funeral home in our hometown to make arrangements. At that time, I had never a planned funeral before. None of us knew what to do or what to expect.

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Interview: How Finding Resilience Can Help Funeral Professionals

February 15, 2018 by Homesteaders Life Company
Finding Resilience

Homesteaders recently announced the launch of Finding Resilience, a program designed in partnership with Dr. Jason Troyer, PhD CT to help funeral service and allied professionals prevent burnout and support a reduction in career fatigue.

The program consists of a suite of resources to support these professionals in the often stressful, but highly rewarding work they do to serve grieving families.

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Creative Ways to Incorporate Photos into a Celebration of Life Service

December 01, 2016 by Homesteaders Life Company
Memorial Service

My grandmother (referred to as Nenny by all eight of her grandchildren) lived a long life, full of love and adventures. She was the wise, generous and sassy glue that held my family together. When she died a year and a half ago, it felt like the foundation of my family had collapsed under me.

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A Guide to Veterans Day Traditions

November 01, 2016 by Homesteaders Life Company

With Veterans Day quickly approaching, many of us are making plans to participate in local parades, ceremonies or Veteran’s celebrations to honor the men and women who have served our country. As we prepare to recognize the sacrifices Veterans have made, we thought we would take the opportunity to share some of the rich history of this important day.

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Enhance Your Aftercare with Children’s Grief Support Resources

October 18, 2016 by Homesteaders Life Company

My dad died in the winter of 1999 after a long battle with respiratory illness. Among the flurry (and blur) of decisions we were making for his memorial service, I was struggling with whether or not to allow my young children to attend his funeral. At the time, my daughter was eight years old and my son was five. Neither of them had ever attended a funeral before. Questions raced through my mind…

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A Guide to Día de los Muertos (Day of the Dead) Traditions for Funeral Service Professionals

October 13, 2016 by Homesteaders Life Company

Each fall, many people prepare to recognize holidays dedicated to remembering those who have died. One of those important traditions to honor departed loved ones is Día de los Muertos, or Day of the Dead. Observed around the world, especially in Mexico and by people of Mexican heritage, the annual festival celebrates deceased friends and family members.

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3 Online Security Tips to Keep Your Funeral Business Accounts Safe

September 30, 2016 by Homesteaders Life Company
Funeral Home Business

Yahoo! Inc. announced they were alerted that at least 500 million of their users’ information, including names, email addresses, dates of birth, telephone numbers, encrypted passwords and security questions and answers, was stolen in 2014. Luckily, no bank account or credit card information was compromised.

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