Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

Homesteaders Life Company

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.

Recent Posts

3 Online Security Tips to Keep Your Funeral Business Accounts Safe

September 30, 2016 by Homesteaders Life Company
Funeral Home Business

Yahoo! Inc. announced they were alerted that at least 500 million of their users’ information, including names, email addresses, dates of birth, telephone numbers, encrypted passwords and security questions and answers, was stolen in 2014. Luckily, no bank account or credit card information was compromised.

Read More

How Your Funeral Business Can Serve an Increasingly Diverse Community

August 16, 2016 by Homesteaders Life Company
Funeral Industry Trends, Funeral Home Business

Communities today are more diverse than they ever have been. From the mixing of generations in the workplace to increasing ethnic and religious diversity, funeral homes need to adapt to serve the changing needs of their communities.

Read More

What Are the Most Important Reasons for Funeral Planning?

August 04, 2016 by Homesteaders Life Company
Preneed Funeral Planning

Advance funeral planning is a rising trend among families. According to a survey done by Harris Poll for the Funeral and Memorial Information Council (FAMIC), 69% of adults over the age of 40 said they would prefer to prearrange their own funeral service.

Read More

Eliminate Time Wasters to Operate a More Efficient Funeral Business

July 28, 2016 by Homesteaders Life Company
Funeral Home Business

According to a survey from Salary.com, 89% of employees waste time at work every day. Taking little breaks throughout the workday is beneficial to recharge and refocus. But when employees consistently engage in activities that distract from core duties, it can have a significant impact on an organization.

Read More

What Funeral Service Professionals Need to Know About Baby Boomers

July 26, 2016 by Homesteaders Life Company
Funeral Home Marketing

As Baby Boomers enter a life stage when they are thinking about end-of-life issues, it’s more important than ever for funeral professionals to understand their attitudes and preferences. Whether or not Boomers are ready to make advance funeral plans for themselves at this point, their perceptions of funeral service will shape the profession in the coming years.

Read More

How to Make Comparison Shopping a Good Thing for Your Funeral Home

July 21, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Business

Choosing a college is challenging. There are multiple factors that need to be considered – cost, location, size, offered majors, reputation, etc. When I was a senior in high school, I began applying to different colleges throughout the Midwest. I looked at state colleges and private universities. I went on numerous campus tours and talked to former and current students. When it was time to make a decision, I was torn between two state universities. Neither was too far from home nor would they put me in debt for the majority of my adult life.

Read More

5 Pet Memorial Ideas: Tips for Your Client Families

July 12, 2016 by Homesteaders Life Company
Pet Loss

When I was born, my family adopted a dog named Britney. Britney was an energetic and loving black lab/German shepherd mix. When I was learning to walk, her favorite activity was to knock me over with her “happy tail.” And it was my older sister’s favorite activity to make that happen. Britney was a faithful and caring companion who treated me like a puppy. If I was playing in the yard and someone walked by our house, she wouldn’t leave my side until they had passed. She laid at the foot of my bed (when I would beat my sister in the nightly coin flip) until I fell asleep before sneaking out and sleeping in her favorite spot in the living room. And she never left my side when I was sick. When I was 16, Britney was put to rest at the ripe old age of 17, after living a full, much loved life.

Read More

A Guide to Communicating the Value of Advance Funeral Planning

June 28, 2016 by Homesteaders Life Company
Preneed Funeral Planning

What if your business offered something that was so valuable and so compelling that 99% of customers were satisfied with their purchase? What if within a month of buying from you, a majority of customers recommended what they bought to others? What if you offered something that a majority of consumers believe is a smart thing to buy, but less than 20% of those have taken the time to explore it?

Read More

Measuring the Effectiveness of Funeral Home Marketing Efforts (Part 2)

June 23, 2016 by Homesteaders Life Company
Funeral Home Marketing

In a recent blog post, we explained that there are most likely multiple points at which you can experience success or failure with a funeral home marketing effort. These “decision points” can help you evaluate your efforts and make changes to help produce better results for your firm.

Read More

Resources to Help Children Understand Death and Grief

June 21, 2016 by Homesteaders Life Company
Grief

My great grandmother (affectionately called Great Gram) died when I was around three years old. Because I was so young, I don’t have a great recollection of her funeral. What I do remember is my older sister (who was eight at the time) and my parents being very sad. I remember seeing my dad cry, which was a big thing for me because he was supposed to be my tough daddy that never cried. I couldn’t understand why everyone around me was so sad and felt bad that I wasn’t crying just like everybody else. At that age, I didn’t understand that Great Gram wasn’t going to be able to make funny faces with me or sneak butterscotch candies to me when mom wasn’t looking. I thought she was just sleeping in the comfy box at the front of the room. It wasn’t until a couple of weeks later I finally realized Great Gram was gone, and she wouldn’t be able to play with me anymore. I went on as if nothing happened, and it wasn’t until a couple of weeks later when my mom found me crying in my playroom saying, “I miss Great Gram.”

Read More