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Homesteaders Life Company

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.

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Women's History Month and the Power of Female Funeral Professionals

March 12, 2020 by Homesteaders Life Company
Featured, Featured Funeral Home

Women’s History Month began in 1987 and is dedicated to celebrating the often-overlooked contributions that women have made throughout history. This year, the National Women's History Alliance announced the theme, "'Providing Healing, Promoting Hope,' [as] both a tribute to the ceaseless work of caregivers and frontline workers during this ongoing pandemic and also a recognition of the thousands of ways that women of all cultures have provided both healing and hope throughout history."

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What You Need to Know to Successfully Sell a Funeral Home

May 23, 2019 by Homesteaders Life Company
Funeral Home Business

The NFDA estimates that 86% of the 19,000 funeral homes in the United States are privately owned by families or individuals. The average funeral home will care for 113 decedents this year while supporting four full-time and three part-time employees, and, in many rural areas, these funeral homes will be the sole provider of funeral services in their community. A number of people depend on these privately-owned businesses, yet many funeral home owners don’t have a plan in place to ensure the funeral home will continue to operate when it’s time to retire. 

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Low-Cost Video Tools for Your Funeral Home Marketing

February 15, 2019 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Social Media

You’ve probably heard that video is king when it comes to content marketing, and it’s true. Around 87% of businesses reported they were using video as a marketing tool in early 2019. Many business owners cited reduced production costs, shorter production times and easier in-house creation as reasons they decided to jump on board. Deciding to start creating your own videos can be daunting, but with a little planning, you can create an effective marketing video at little to no cost. Here are a few ways to get started.

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How to Avoid Overstepping Boundaries with Long-time Client Families

November 8, 2018 by Homesteaders Life Company
Funeral Home Business

When I was 28, my mom passed away unexpectedly. My five siblings and I gathered at the funeral home in our hometown to make arrangements. At that time, I had never a planned funeral before. None of us knew what to do or what to expect.

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What to Wear to a Funeral, Visitation or Celebration of Life Service

September 20, 2018 by Homesteaders Life Company
Featured, Funeral Etiquette

The discussion on what to wear happens pretty frequently when people get together for an event. It’s human nature to be concerned about fitting in and looking appropriate for the situation you’re walking into. It’s for this reason that you can find hundreds of articles, blogs, etiquette columns and Pinterest pins about what to wear to a funeral.

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6 Ways Funeral Businesses Can Better Serve the Hispanic Community

April 12, 2018 by Homesteaders Life Company
Funeral Industry Trends

The Hispanic community is one of the largest, fastest-growing and youngest demographics in the United States. And, according to Miriam De Dios Woodward, former CEO of Coopera and current CEO of ViClarity (formerly PolicyWorks), it’s a demographic that’s also underserved. “Mainstream service providers aren’t serving the market very well,” she said. “However, the Hispanic community has high purchasing power. This is the demographic to pay attention to.”

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Simple Aftercare Ideas for Funeral Homes That Make A Difference

September 14, 2017 by Homesteaders Life Company

Aftercare is a critically important part of any successful funeral home business. A thoughtful aftercare program can equip you to care for your community in new and different ways, build your brand and help you remain top of mind when families need a funeral provider.

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A Guide to American Flag Etiquette and Traditions

June 8, 2017 by Homesteaders Life Company
Featured, Funeral Etiquette

The United States holds the service of those who protect our country in very high regard. One of the most symbolic ways we show our appreciation is by incorporating the American flag into the traditions and rituals of military and police funerals. The distinctive stars and stripes are a symbol of patriotism, bravery and history. Such a powerful symbol comes with its own unique traditions and funeral etiquette.

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Creative Ways to Incorporate Photos into a Celebration-of-Life Service

December 1, 2016 by Homesteaders Life Company
Funeral Planning

Losing a loved one is one of the most difficult experiences a family will have to navigate. Finding creative ways to help your client families remember and celebrate their loved ones is an important part of the grieving process. Incorporating photos into a service is just one example. Keep reading to discover six creative ways to help families incorporate photos into their memorial or celebration-of-life services.

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A Guide to Veterans Day Traditions for Funeral Professionals

November 1, 2016 by Homesteaders Life Company
Funeral Home Marketing

As Veterans Day quickly approaches each year, many of us are making plans to participate in local parades, ceremonies or Veteran’s celebrations to honor the men and women who have served our country. As we prepare to recognize the sacrifices Veterans have made, we thought we would take the opportunity to share some of the rich history of this important day.

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