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Homesteaders Life Company

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.

Recent Posts

What to Wear to a Funeral, Visitation or Celebration of Life Service

September 20, 2018 by Homesteaders Life Company
Featured, Funeral Etiquette

The discussion on what to wear happens frequently when people get together for an event. It’s human nature to be concerned about fitting in and looking appropriate for the situation you’re walking into. It’s for this reason that you can find hundreds of articles, blogs, etiquette columns and Pinterest pins about what to wear to a funeral.

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Interview: The Importance of Funeral Home Leadership and Community Service

June 21, 2018 by Homesteaders Life Company
Funeral Home Business, Community Engagement

In 2018, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for the first CEO Build event that brought together CEOs from insurance companies located in central Iowa together. Spearheaded by Homesteaders' former Chairman Steve Lang, the team of leaders built pieces of a home for a deserving local family. 

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7 Ways to Celebrate Father’s Day without Dad

June 14, 2018 by Homesteaders Life Company

Each year as we approach Father’s Day, it’s important to remember the fathers and grandfathers who have passed away. Whether it was recent or several years ago, client families can still be grieving in their own, unique ways. 

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6 Ways Funeral Businesses Can Better Serve the Hispanic Community

April 12, 2018 by Homesteaders Life Company
Funeral Industry Trends

The Hispanic community is one of the largest, fastest-growing and youngest demographics in the United States. And, according to Miriam De Dios Woodward, Homesteaders Board Member and President and CEO of De Dios Consulting, it’s a demographic that’s also underserved. “Mainstream service providers aren’t serving the market very well,” she said. “However, the Hispanic community has high purchasing power. This is the demographic to pay attention to.”

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The Meaning Behind Funeral Flower Arrangements

March 9, 2018 by Homesteaders Life Company
Featured, Funeral Etiquette

Choosing the right flowers to represent a lost loved one can be trickier than it seems. Each flower can have different cultural or religious meanings and sending the wrong type of flower to a funeral could lead to offending a grieving family.

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Remembering a Loved One on Valentine’s Day

February 8, 2018 by Homesteaders Life Company

After the glitz and glamour of the major winter holidays, many people forget about the mid-February day dedicated to love and romance. While many resources focus on remembering and honoring loved ones during those major holidays, Valentine’s Day can be just as emotional for families.

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Simple Aftercare Ideas for Funeral Homes That Make a Difference

September 14, 2017 by Homesteaders Life Company

Aftercare is a critically important part of any successful funeral home business. A thoughtful aftercare program can equip you to care for your community in new and different ways, build your brand and help you remain top of mind when families need a funeral provider.

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How to Ensure Your Preneed Program Aligns with Your Funeral Home Brand

August 24, 2017 by Homesteaders Life Company
Funeral Home Marketing

Branding is a cornerstone of effective marketing. It distinguishes you from your competitors and helps to keep your firm top-of-mind. Branding is a feeling you get when you walk into a business and an understanding of what a business stands for without having to point it out. 

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A Guide to Strategic Planning for Your Funeral Home Business

August 3, 2017 by Homesteaders Life Company
Funeral Home Business

One of the greatest business challenges many funeral home owners and managers face is finding the right balance between managing day-to-day operations and planning for future success. It may sometimes feel like you spend most of your time on things that need your attention immediately and far too little time considering how to position your business for long-term success. In this complete guide, discover the benefits of strategic planning for your firm and how you can create your own strategic planning cycle that will help guide your funeral home business' future success.

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5 Rules for Growing a Strong Preneed Program

July 20, 2017 by Homesteaders Life Company
Funeral Home Business, Funeral Planning

After nearly two decades in the funeral profession, I am confident a strong, active preneed program is an essential ingredient in ensuring the long-term success and security of your funeral home. Preneed not only safeguards your firm’s future, but also provides a valuable service to your client families.

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