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Homesteaders Life Company

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.

Recent Posts

How Your Funeral Business Can Serve an Increasingly Diverse Community

August 16, 2016 by Homesteaders Life Company
Funeral Industry Trends, Funeral Home Business

Communities today are more diverse than they ever have been. From the mixing of generations in the workplace to increasing ethnic and religious diversity, funeral homes need to adapt to serve the changing needs of their communities.

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Eliminate Time Wasters to Operate a More Efficient Funeral Business

July 28, 2016 by Homesteaders Life Company
Funeral Home Business

According to a survey from, 89% of employees waste time at work every day. Taking little breaks throughout the workday is beneficial to recharge and refocus. But when employees consistently engage in activities that distract from core duties, it can have a significant impact on an organization.

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What Motivates the Baby Boomer Generation to Prearrange?

July 26, 2016 by Homesteaders Life Company
Preneed Funeral Planning, Featured

As Baby Boomers begin thinking about end-of-life issues, funeral professionals should understand their attitudes and preferences. Whether or not someone from this generation is ready to make advance funeral plans for themself, their perceptions of funeral service will shape how funeral professionals promote the value of their services.

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How to Make Comparison Shopping a Good Thing for Your Funeral Home

July 21, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Business

Choosing a college is challenging. There are multiple factors that need to be considered – cost, location, size, offered majors, reputation, etc. When I was a senior in high school, I began applying to different colleges throughout the Midwest. I looked at state colleges and private universities. I went on numerous campus tours and talked to former and current students. When it was time to make a decision, I was torn between two state universities. Neither was too far from home nor would they put me in debt for the majority of my adult life.

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5 Pet Memorial Ideas: Tips for Your Client Families

July 12, 2016 by Homesteaders Life Company
Pet Loss

When I was born, my family adopted a dog named Britney. Britney was an energetic and loving black lab/German shepherd mix. When I was learning to walk, her favorite activity was to knock me over with her “happy tail.” And it was my older sister’s favorite activity to make that happen. Britney was a faithful and caring companion who treated me like a puppy. If I was playing in the yard and someone walked by our house, she wouldn’t leave my side until they had passed. She laid at the foot of my bed (when I would beat my sister in the nightly coin flip) until I fell asleep before sneaking out and sleeping in her favorite spot in the living room. And she never left my side when I was sick. When I was 16, Britney was put to rest at the ripe old age of 17, after living a full, much loved life.

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A Guide to Communicating the Value of Advance Funeral Planning

June 28, 2016 by Homesteaders Life Company
Preneed Funeral Planning

What if your business offered something that was so valuable and so compelling that the majority of customers were satisfied with their purchase? What if within a month of buying from you, a majority of customers recommended what they bought to others? What if you offered something that a majority of consumers believe is a smart thing to buy, but less than 20% of those have taken the time to explore it?

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Measuring the Effectiveness of Funeral Home Marketing Efforts (Part 2)

June 23, 2016 by Homesteaders Life Company
Funeral Home Marketing

In a recent blog post, we explained that there are most likely multiple points at which you can experience success or failure with a funeral home marketing effort. These “decision points” can help you evaluate your efforts and make changes to help produce better results for your firm.

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Resources to Help Children Understand Death and Grief

June 21, 2016 by Homesteaders Life Company

My great grandmother (affectionately called Great Gram) died when I was around three years old. Because I was so young, I don’t have a great recollection of her funeral. What I do remember is my older sister (who was eight at the time) and my parents being very sad. I remember seeing my dad cry, which was a big thing for me because he was supposed to be my tough daddy that never cried. I couldn’t understand why everyone around me was so sad and felt bad that I wasn’t crying just like everybody else. At that age, I didn’t understand that Great Gram wasn’t going to be able to make funny faces with me or sneak butterscotch candies to me when mom wasn’t looking. I thought she was just sleeping in the comfy box at the front of the room. It wasn’t until a couple of weeks later I finally realized Great Gram was gone, and she wouldn’t be able to play with me anymore. I went on as if nothing happened, and it wasn’t until a couple of weeks later when my mom found me crying in my playroom saying, “I miss Great Gram.”

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Measuring the Success of Funeral Home Marketing Efforts (Part 1)

June 16, 2016 by Homesteaders Life Company
Funeral Home Marketing

What’s the secret to funeral home marketing success? While there’s no single activity that can guarantee success, one thing is certain: The effectiveness of your future marketing initiatives will be more elusive if you don’t take time to track the results of your current efforts. In this post and in the upcoming second installment, we’ll share measurement methods to help you spend your marketing dollars wisely.

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7 Ways to Create New Traditions After Loss: Grief Support for Families

June 14, 2016 by Homesteaders Life Company

Family traditions and rituals are sacred events. Whether family reunions, religious gatherings, the holidays or family-famous treats, they are all important. These traditions aren’t something you do every day or that are programmed in your mind as an automatic reaction. You choose to do them because they were created with love and meaning to bind your family together. It is the sentiment behind them that make traditions so important.

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