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Homesteaders Life Company

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.

Recent Posts

Video Blog: Have the Talk of a Lifetime with Your Family

June 07, 2016 by Homesteaders Life Company

As part of Homesteaders' commitment to funeral service, we're partnering with other funeral professionals to share stories on social media, highlighting the value of talking with loved ones about how you want to be remembered. We thought this was the perfect opportunity to present our very first video blog, featuring reflections from Kate and Jim Carson on what having the talk of a lifetime has meant for their family.

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How to Make a Great First Impression with Every Funeral Home Guest

May 31, 2016 by Homesteaders Life Company
Funeral Home Marketing

As professionals and consumers, we know that first impressions are everything. We personally might have different levels of expectation, depending on the situation. For example, you might set a different “bar” when visiting a fast food restaurant compared to a fancy bistro. Sometimes you expect more if you’re going to spend more, and other times you expect more if what you’re buying or experiencing means more. It could be both: What type of impression would you expect to be made if you made reservations three months in advance at a fancy restaurant to celebrate a wedding anniversary? How about if you’re going to finally “pop the question?”

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Community Involvement Ideas for Funeral Professionals

May 19, 2016 by Homesteaders Life Company
Funeral Home Marketing

Successful funeral home owners understand the importance of connecting with individuals and
families in your community both inside and outside of the funeral home. Providing refreshments at senior center bingo, giving a presentation at your area chamber of commerce meeting and participating in a fundraiser for a charity all involve a commitment to supporting your community and connecting with the people who live there.

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Funeral Home Communication Tips for Crisis Situations

May 17, 2016 by Homesteaders Life Company
Funeral Home Business

It is not a matter of “if,” but “when.” Media crises can occur in any organization regardless of business sector or purpose. Commercial and not-for-profits are equally exposed to private problems that become public as well as public problems that can affect their operations.

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5 Reasons Why Funeral Home Social Media Matters

April 28, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Social Media

Since its founding in 2004, Facebook has grown to 1.55 billion users. Twitter now boasts 307 million users. And many other social networks claim large, loyal followings. But even people who use social media regularly for personal networking purposes can become overwhelmed when faced with the prospect of using it for their businesses. It can seem big, complicated and time-consuming. Adding to the confusion is the fact that most people think social media is one thing, when in fact the word “media” is plural.

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Consider the Benefits of Memorial Service Events Throughout the Year

April 26, 2016 by Homesteaders Life Company
Funeral Home Marketing, Aftercare

In communities across the country, funeral professionals invite families they have served to share in memorial service events. Some of these memorial services are held at the funeral home, while others take place at area churches or cemeteries.

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How to Celebrate Your Funeral Home Anniversary

February 25, 2016 by Homesteaders Life Company
Funeral Home Marketing

My husband and I will be celebrating our 30th wedding anniversary at the end of June. We’ve been discussing plans for marking this special occasion for months now. Should we finally take that trip overseas or just have a simple party to celebrate with close family and friends? A lot depends on our budget, of course, but no matter what we finally decide, we both agree that it’s important to recognize this milestone in our marriage. We look forward to taking time to reflect on what we’ve accomplished and reaffirming our commitment to the future.

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4 Important Funeral Home Market Research Questions

February 09, 2016 by Homesteaders Life Company
Funeral Home Business

In a recent blog post, we explained how funeral home market research data can help you gain a better understanding of your community. Instead of basing your funeral home business decisions on anecdotal evidence, you can use the data to monitor demographic trends that may affect your firm in the future.

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Life Lessons From Working in Funeral Service

December 22, 2015 by Homesteaders Life Company
Funeral Directors, Funeral Home Business

At Homesteaders, we are committed to promoting the value of funeral service. We have always believed we are in two businesses – funeral service and insurance – and we want our staff to reflect our values. Many of our employees had experience in the funeral profession prior to joining Homesteaders – some as funeral directors, some as administrative support and a few who actually grew up in a funeral home.

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4 Ways Aftercare Can Help Grow Your Funeral Home Business

August 27, 2015 by Homesteaders Life Company
Funeral Home Marketing, Aftercare

Successful funeral professionals recognize that the funeral service is not the end. Your relationship with families begins when you start the planning process and extends beyond the conclusion of the memorial and burial services. For some families, this relationship may only last a few weeks, while other families may benefit from aftercare for months or even years. Providing support during this critical time can endear families to your firm and help to grow your funeral home business. Here are just a few of the ways that a strong program can benefit your firm while offering remarkable service to your families.

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