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Homesteaders Life Company

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.

Recent Posts

Four Great Obituary Examples

July 16, 2020 by Homesteaders Life Company

I was recently tasked with writing my stepmom’s obituary. I thought it would be easy for me, but it wasn’t. I had the basic information to start: date and place of birth, date of death, etc., but the story of her life was much more complex than that. I wasn’t sure how I was going to capture it in a few short paragraphs. Ultimately, with input from family, I chose to keep it short and sweet... just like her.

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Creative Funeral Service Ideas During the Coronavirus Pandemic

April 3, 2020 by Homesteaders Life Company
Featured, Funeral Home Business

The coronavirus pandemic affected us all in different ways — many of us lost family members and friends unexpectedly and many of us know someone who lost a family member or friend. We are heartbroken for anyone who experienced a loss during the pandemic, but, most of all, we are heartbroken because we were not able to show our support in person with a hug or a few words of support at their funeral services. Our hearts ache to know these families were not able to be surrounded by the army of friends and relatives they’ve each had supporting them through other, less painful life events.

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Women's History Month and the Power of Female Funeral Professionals

March 12, 2020 by Homesteaders Life Company
Featured, Featured Funeral Home

Women’s History Month began in 1987 and is dedicated to celebrating the often-overlooked contributions that women have made throughout history. This year, the National Women's History Alliance announced the theme, "'Providing Healing, Promoting Hope,' [as] both a tribute to the ceaseless work of caregivers and frontline workers during this ongoing pandemic and also a recognition of the thousands of ways that women of all cultures have provided both healing and hope throughout history."

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The Importance of Community Presentations

January 24, 2020 by Homesteaders Life Company
Funeral Home Marketing, Featured, Community Engagement

Hosting group presentations in your community is an important marketing component for many funeral homes. When executed correctly, group presentations can help share the benefits of advance funeral planning with more families. Even though hosting these community events is very different from funerals, planning group presentations utilizes the highly developed planning skills that funeral professionals already possess.

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Effective Direct Mail Practices for Your Funeral Home Business

September 26, 2019 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Business

For many years, funeral home businesses have used direct mail as one way to establish relationships with potential preneed customers. The value of using direct mail for funeral home marketing has stood the test of time, but the most effective methods are always changing alongside evolving consumer preferences.  

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3 Facebook Features to Boost your Funeral Home Social Media

August 8, 2019 by Homesteaders Life Company
Funeral Home Social Media

Most of the major social media platforms offer many more features than just posting updates and links. Developers at Facebook and many other sites continue to expand their abilities (and their worldwide reach) to include more community- and video-focused components. Funeral homes can easily take advantage these features to increase the number of people they connect with in their surrounding area. Take a look at the add-ons offered by Facebook that could help boost your funeral home social media marketing.

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SEO Tips for Your Funeral Home Website

July 12, 2019 by Homesteaders Life Company
Funeral Home Marketing

When was the last time you conducted an online search and explored past the first page of results? If you’re like most search engine users, you probably rarely even bother to pay attention to websites that appear after the top five results.

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How to Add Instagram to Your Funeral Home’s Social Media

June 21, 2019 by Homesteaders Life Company
Funeral Home Social Media

Instagram is one of the fastest growing social media platforms today, with an average of 2 billion active users per month. It’s easy to brush off Instagram’s success, especially if your funeral home just recently started managing a Facebook page. However, you shouldn’t rule Instagram out as an important marketing tool.

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Common Funeral Home Marketing Mistakes (and How to Avoid Them)

May 13, 2019 by Homesteaders Life Company
Funeral Home Marketing

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach more customers. Even though there’s no fool proof map to marketing success, there are several ways to hurt your marketing efforts before they even begin. Here are several marketing mistakes to avoid when promoting a funeral home’s services.

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Low-Cost Video Marketing Tools for Funeral Homes

February 15, 2019 by Homesteaders Life Company
Funeral Home Marketing

Did you know that video marketing remains a key priority for businesses? Many business owners cited reduced production costs, shorter production times and easier in-house creation as reasons they decided to jump on board. Deciding to start creating your own videos can be daunting, but with a little planning, you can create effective marketing videos for your funeral home. 

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