Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

Homesteaders Life Company

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.

Recent Posts

Measuring the Effectiveness of Funeral Home Marketing Efforts (Part 2)

June 23, 2016 by Homesteaders Life Company
Funeral Home Marketing

In a recent blog post, we explained that there are most likely multiple points at which you can experience success or failure with a funeral home marketing effort. These “decision points” can help you evaluate your efforts and make changes to help produce better results for your firm.

Read More

Resources to Help Children Understand Death and Grief

June 21, 2016 by Homesteaders Life Company

My great grandmother (affectionately called Great Gram) died when I was around three years old. Because I was so young, I don’t have a great recollection of her funeral. What I do remember is my older sister (who was eight at the time) and my parents being very sad. I remember seeing my dad cry, which was a big thing for me because he was supposed to be my tough daddy that never cried. I couldn’t understand why everyone around me was so sad and felt bad that I wasn’t crying just like everybody else. At that age, I didn’t understand that Great Gram wasn’t going to be able to make funny faces with me or sneak butterscotch candies to me when mom wasn’t looking. I thought she was just sleeping in the comfy box at the front of the room. It wasn’t until a couple of weeks later I finally realized Great Gram was gone, and she wouldn’t be able to play with me anymore. I went on as if nothing happened, and it wasn’t until a couple of weeks later when my mom found me crying in my playroom saying, “I miss Great Gram.”

Read More

Measuring the Success of Funeral Home Marketing Efforts (Part 1)

June 16, 2016 by Homesteaders Life Company
Funeral Home Marketing

What’s the secret to funeral home marketing success? While there’s no single activity that can guarantee success, one thing is certain: The effectiveness of your future marketing initiatives will be more elusive if you don’t take time to track the results of your current efforts. In this post and in the upcoming second installment, we’ll share measurement methods to help you spend your marketing dollars wisely.

Read More

Video Blog: Have the Talk of a Lifetime with Your Family

June 7, 2016 by Homesteaders Life Company

As part of Homesteaders' commitment to funeral service, we're partnering with other funeral professionals to share stories on social media, highlighting the value of talking with loved ones about how you want to be remembered. We thought this was the perfect opportunity to present our very first video blog, featuring reflections from Kate and Jim Carson on what having the talk of a lifetime has meant for their family.

Read More

Funeral Home Communication Tips for Crisis Situations

May 17, 2016 by Homesteaders Life Company
Funeral Home Business

It is not a matter of “if,” but “when.” Media crises can occur in any organization regardless of business sector or purpose. Commercial and not-for-profits are equally exposed to private problems that become public as well as public problems that can affect their operations.

Read More

5 Reasons Why Funeral Home Social Media Matters

April 28, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Social Media

Since its founding in 2004, Facebook has grown to 1.55 billion users. Twitter now boasts 307 million users. And many other social networks claim large, loyal followings. But even people who use social media regularly for personal networking purposes can become overwhelmed when faced with the prospect of using it for their businesses. It can seem big, complicated and time-consuming. Adding to the confusion is the fact that most people think social media is one thing, when in fact the word “media” is plural.

Read More

How to Celebrate Your Funeral Home Anniversary

February 25, 2016 by Homesteaders Life Company
Funeral Home Marketing

My husband and I will be celebrating our 30th wedding anniversary at the end of June. We’ve been discussing plans for marking this special occasion for months now. Should we finally take that trip overseas or just have a simple party to celebrate with close family and friends? A lot depends on our budget, of course, but no matter what we finally decide, we both agree that it’s important to recognize this milestone in our marriage. We look forward to taking time to reflect on what we’ve accomplished and reaffirming our commitment to the future.

Read More

4 Important Funeral Home Market Research Questions

February 9, 2016 by Homesteaders Life Company
Funeral Home Business

In a recent blog post, we explained how funeral home market research data can help you gain a better understanding of your community. Instead of basing your funeral home business decisions on anecdotal evidence, you can use the data to monitor demographic trends that may affect your firm in the future.

Read More

Life Lessons From Working in Funeral Service

December 22, 2015 by Homesteaders Life Company
Funeral Home Business

At Homesteaders, we are committed to promoting the value of funeral service. We have always believed we are in two businesses – funeral service and insurance – and we want our staff to reflect our values. Many of our employees had experience in the funeral profession prior to joining Homesteaders – some as funeral directors, some as administrative support and a few who actually grew up in a funeral home.

Read More

4 Ways Aftercare Can Help Grow Your Funeral Home Business

August 27, 2015 by Homesteaders Life Company
Funeral Home Marketing, Aftercare

Successful funeral professionals recognize that the funeral service is not the end. Your relationship with families begins when you start the planning process and extends beyond the conclusion of the memorial and burial services. For some families, this relationship may only last a few weeks, while other families may benefit from aftercare for months or even years. 

Read More