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Homesteaders Life Company

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.

Recent Posts

The Meaning Behind Funeral Flower Arrangements

March 9, 2018 by Homesteaders Life Company
Featured, Funeral Etiquette

Choosing the right flowers to represent a lost loved one can be trickier than it seems. Each flower can have different cultural or religious meanings and sending the wrong type of flower to a funeral could lead to offending a grieving family.

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Remembering a Loved One on Valentine’s Day

February 8, 2018 by Homesteaders Life Company
Aftercare

After the glitz and glamour of the major winter holidays, many people forget about the mid-February day dedicated to love and romance. While many resources focus on remembering and honoring loved ones during those major holidays, Valentine’s Day can be just as emotional for families.

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Simple Aftercare Ideas for Funeral Homes That Make a Difference

September 14, 2017 by Homesteaders Life Company
Aftercare

Aftercare is a critically important part of any successful funeral home business. A thoughtful aftercare program can equip you to care for your community in new and different ways, build your brand and help you remain top of mind when families need a funeral provider.

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How to Ensure Your Preneed Program Aligns with Your Funeral Home Brand

August 24, 2017 by Homesteaders Life Company
Funeral Home Marketing

Branding is a cornerstone of effective marketing. It distinguishes you from your competitors and helps to keep your firm top-of-mind. Branding is a feeling you get when you walk into a business and an understanding of what a business stands for without having to point it out. 

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A Guide to Strategic Planning for Your Funeral Home Business

August 3, 2017 by Homesteaders Life Company
Funeral Home Business

One of the greatest business challenges many funeral home owners and managers face is finding the right balance between managing day-to-day operations and planning for future success. It may sometimes feel like you spend most of your time on things that need your attention immediately and far too little time considering how to position your business for long-term success. In this complete guide, discover the benefits of strategic planning for your firm and how you can create your own strategic planning cycle that will help guide your funeral home business' future success.

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A Guide to American Flag Etiquette and Traditions

June 8, 2017 by Homesteaders Life Company
Featured, Funeral Etiquette

The United States holds the service of those who protect our country in very high regard. One of the most symbolic ways we show our appreciation is by incorporating the American flag into the traditions and rituals of military and police funerals. The distinctive stars and stripes are a symbol of patriotism, bravery and history. Such a powerful symbol comes with its own unique traditions and funeral etiquette.

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4 Big Funeral Home Social Media Mistakes—and How to Fix Them

May 4, 2017 by Homesteaders Life Company
Funeral Home Social Media

There are no foolproof instructions when it comes to marketing and even less when it comes to managing a social media profile, and that unbridled creativity can be intimidating. One small misstep can lead to a surprising amount of backlash that many brands and businesses are not prepared to handle. 

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How to Get the Most Value Out of Your Funeral Convention Experience

March 30, 2017 by Homesteaders Life Company
Featured, Funeral Home Business

Attending a funeral convention is a big investment, especially if you need to factor in travel and lodging expenses. But it’s also an investment in yourself and your funeral home. Every year, funeral professionals across the United States gather at state and national conventions to share new knowledge with each other and see the latest product and technology developments in the deathcare space.

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Serving the “Nones” Through Celebration of Life Services

March 16, 2017 by Homesteaders Life Company
Funeral Planning

Historically, a funeral has been a religiously driven event. Rather than mourning a loved one, deeply religious individuals often gather to celebrate and acknowledge that their loved one is in a better place. There are five major religions and tens of thousands of other religions on Earth, and each has a specific conception of the afterlife. However, a growing demographic in the United States is ready to upset these traditions.

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Creative Ways to Incorporate Photos into a Celebration-of-Life Service

December 1, 2016 by Homesteaders Life Company
Funeral Planning

Losing a loved one is one of the most difficult experiences a family will have to navigate. Finding creative ways to help your client families remember and celebrate their loved ones is an important part of the grieving process. Incorporating photos into a service is just one example. Keep reading to discover six creative ways to help families incorporate photos into their memorial or celebration-of-life services.

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