Texas consumers visit www.prepaidfunerals.texas.gov for more information.
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We already know that a robust preneed program is a valuable part of any funeral business. Not only does it help ensure the long-term security of your firm, but it also provides a service that families really want and need.
Read MoreModern consumers are more aware of marketing tactics and strategies than any former generation. These consumers understand that advertising is paid for by businesses to sell their products and, as a result, harbor inherent skepticism regarding traditional marketing. Paid advertising is no longer as effective, and successful marketers need to navigate an entirely new landscape to communicate their services in terms of the value families receive, rather than the cost they pay.
Read MoreGaining exposure, stretching marketing dollars and establishing credibility can be an ongoing challenge for funeral professionals. Unlike many industries, marketing a funeral business requires a level of sensitivity that can be difficult to achieve solely through “traditional” advertising methods.
Read MoreOn June 24, 2009, Ed Thomas was in the weight room at Aplington-Parkersburg High School, coaching the school’s football team through their summer weight training program. A little before 8 a.m., a former player entered the school and opened fire, shooting and killing his former coach before fleeing the scene.
Read MoreIn the spring of 1868, General John Logan issued an order to the Grand Army of the Republic, a brotherhood of Veterans of the Union Army, Navy and Marine Corps:
Read MoreThe way we memorialize our deceased loved ones has changed dramatically over the last decade, making it harder than ever to understand “proper” funeral etiquette – especially since what is appropriate for one service may not be appropriate for another.
Read MoreWhile there’s no scientific explanation for why some individuals are more disposed to stress than others, certain environmental factors significantly increase its occurrence—like erratic schedules, emotionally charged workplaces and long hours. As funeral professionals, you likely experience one—or all—of these complications on a regular basis and function under a corresponding level of workplace stress.
Read MoreMother’s Day can be hard for anyone who has lost a mother or mother figure in their life, especially if this year is the first Mother’s Day without her. It’s important to remember that grief is different for everyone, so what works for one family may not be beneficial for another.
Read MoreAccording to sociologist Gerald Mollenhorst, the vast majority of adult relationships are temporary. In fact, 70% of friendships do not last longer than seven years. Consider that many household pets – dogs and cats, specifically – often live a dozen or more years. Wouldn’t it make sense that those relationships, some of the longest many adults have outside their immediate families, are significant enough to merit a considerable amount of grief and necessitate a corresponding amount of funeral home support?
Read MoreIn today’s competitive marketplace, funeral home marketing is an essential component of a successful long-term business strategy. Many of our funeral home customers have limited resources to devote to marketing. In fact, 44% of respondents to Kates-Boylston’s latest marketing survey spend less than $15,000 on their annual marketing efforts. The same survey found that only 29% of funeral home owners write an annual marketing plan for their business, meaning that nearly three fourths of respondents don’t have a strategy in place to allocate those limited marketing dollars.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice
Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).