What to Wear to a Funeral, Visitation or Celebration of Life Service

September 20, 2018 Featured

A few weekends ago, I went to a birthday party for one of my close friend’s daughters. She was turning one year old, so a large group of my longtime friends came into town to help celebrate. As per usual, there was...

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The Stories Behind Famous Memorial and Funeral Songs

July 27, 2018 Funeral Industry Trends

Funeral services and celebration of life events are often marked with special music to remember a loved one who has passed away. These songs often have special meaning to the family and friends who were left behind,...

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Creating an Exceptional Online Customer Service Experience in a Funeral Home

July 19, 2018 Funeral Home Customer Service, Funeral Home Social Media

Most customers can control their daily lives in the palms of their hands. Smartphones and tablets have created a new, customer-centric way to solve problems. We are no longer required to pick up the phone and speak...

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The Importance of Funeral Home Leadership and Community Service

June 21, 2018 Funeral Home Marketing, Funeral Home Business

CEOs from around central Iowa gathered in May 2018 for the first CEO Build for Habitat for Humanity.

Last month, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for an event that brought...

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7 Ways to Celebrate Father’s Day without Dad

June 14, 2018 Grief, Featured

The first time I experienced the death of a loved one was only a few years ago when my grandfather passed away. It wasn’t sudden by any means, so my family had a little time to come to terms with the idea. I’m a...

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3 Easy Steps to Combating Facebook’s Algorithm Changes

June 07, 2018 Funeral Home Social Media

Facebook is fundamentally changing. Starting earlier this year, the platform started putting more emphasis on showing you content created by your Facebook friends instead of posts from business you follow. This move...

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Become the One Funeral Home Families Consider for Pre-need Funeral Planning

May 24, 2018 Pre-need Marketing, Funeral Home Marketing, Funeral Home Business

Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known...

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7 Ways to Remember a Loved One this Mother’s Day

May 10, 2018 Grief, Aftercare

Losing a mother can bring unimaginable grief. When I first sat down to write this blog, there was one story I couldn’t get out of my head. The story is about an Iowa mother who lost a prolonged health battle and...

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6 Ways Funeral Businesses Can Better Serve the Hispanic Community (And 3 Ways Not To)

April 12, 2018 Funeral Industry Trends, Funeral Home Business

The Hispanic community is one of the largest, fastest growing and youngest demographics in the United States. And, according to Miriam De Dios Woodward, CEO of Coopera, it’s a demographic that’s also underserved....

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The Meaning Behind Funeral Flower Arrangements

March 09, 2018 Featured

Choosing the right flowers to represent a lost loved one can be trickier than it seems. Each flower can have different cultural or religious meanings and sending the wrong type of flower to a funeral could lead to...

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