The Importance of Funeral Home Leadership and Community Service

June 21, 2018 Funeral Home Marketing, Funeral Home Business

CEOs from around central Iowa gathered in May 2018 for the first CEO Build for Habitat for Humanity.

Last month, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for an event that brought...

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7 Ways to Celebrate Father’s Day without Dad

June 14, 2018 Grief, Featured

The first time I experienced the death of a loved one was only a few years ago when my grandfather passed away. It wasn’t sudden by any means, so my family had a little time to come to terms with the idea. I’m a...

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3 Easy Steps to Combating Facebook’s Algorithm Changes

June 07, 2018 Funeral Home Social Media

Facebook is fundamentally changing. Starting earlier this year, the platform started putting more emphasis on showing you content created by your Facebook friends instead of posts from business you follow. This move...

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Become the One Funeral Home Families Consider for Pre-need Funeral Planning

May 24, 2018 Pre-need Marketing, Funeral Home Marketing, Funeral Home Business

Funeral service professionals are an important part of every community. They perform an integral service that is often not thought of until it’s needed. It’s vital for today’s funeral homes to make themselves known...

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7 Ways to Remember a Loved One this Mother’s Day

May 10, 2018 Grief, Aftercare

Losing a mother can bring unimaginable grief. When I first sat down to write this blog, there was one story I couldn’t get out of my head. The story is about an Iowa mother who lost a prolonged health battle and...

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6 Ways Funeral Businesses Can Better Serve the Hispanic Community (And 3 Ways Not To)

April 12, 2018 Funeral Industry Trends, Funeral Home Business

The Hispanic community is one of the largest, fastest growing and youngest demographics in the United States. And, according to Miriam De Dios Woodward, CEO of Coopera, it’s a demographic that’s also underserved....

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The Meaning Behind Funeral Flower Arrangements

March 09, 2018 Featured

Choosing the right flowers to represent a lost loved one can be trickier than it seems. Each flower can have different cultural or religious meanings and sending the wrong type of flower to a funeral could lead to...

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6 Tips for Reinventing Your Funeral Home Marketing Strategy

February 22, 2018 Funeral Home Marketing

My first encounter with “traditional” marketing was during an internship in college. I was asked to write an ad for a radio station, and I had no idea what to do. I had spent four years of college learning about...

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Remembering a Loved One on Valentine’s Day

February 08, 2018 Grief, Aftercare

After the glitz and glamour of the major winter holidays, many people forget about the mid-February day dedicated to love and romance. While many resources focus on remembering and honoring loved ones during those...

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5 Things to Know about Families Who Prearrange

January 18, 2018 Pre-need Marketing, Funeral Home Marketing

A new year means new families may consider planning their funerals in advance. Every few years, Homesteaders surveys its policy holders to find out what inspired them to prearrange and the process they took to get...

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