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Sarah Loghry

Sarah Loghry
Sarah Loghry is a Digital Marketing Specialist at Homesteaders Life Company and the editor of BluePrint™.

Recent Posts

How to Create Engaging Social Media Videos in 2021

May 21, 2021 by Sarah Loghry

When you think of social media videos, you probably think of influencers. The (often) young individuals that post videos of pranks, makeup tutorials, life hacks or politics. Their videos are well-lit, polished, funny and seem almost professionally created. That’s a lot to live up to when you’re considering creating your own video. Fortunately, the pandemic has shifted consumer expectations about video production value for the better. Here are four ways you can create engaging social media videos for your community.

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7 Environmentally Friendly Funeral Ideas

April 22, 2021 by Sarah Loghry
Cremation, Funeral Industry Trends, Featured Article

The topic of “going green” comes up frequently in my family. My sister is a dedicated environmentalist who is trying to save the oceans, my mom wants to save the trees and my dad just wants to save on his electric bill. I grew up understanding the importance of “reduce, reuse, recycle,” and I try to practice it as often as I can. I have reusable grocery bags, I make sure to turn off all the lights when I leave a room and when I first learned about eco-friendly funerals, I made sure to pass the information along to my family.

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4 Things We Learned in 2020

March 19, 2021 by Sarah Loghry
Funeral Home Marketing, Preneed Marketing

Last year was challenging, to say the least. Funeral service was put to the test as the coronavirus pandemic took hold and spread across the country. While we are far from done battling this pandemic, there are many reasons to be optimistic about the future. Here are a few takeaways we discovered from an otherwise chaotic year.

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7 LinkedIn Profile Tips for Funeral Professionals

February 19, 2021 by Sarah Loghry
Featured, Funeral Home Social Media

I’ll be honest, I only recently started taking advantage of LinkedIn as a social media platform. It was never the most “fun” platform to use – I’d much rather spend my time on Instagram or TikToc. But, over the past few years, LinkedIn has built a platform that makes networking and career-building simple, easy and entertaining.

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3 Takeaways from Chadwick Boseman’s Online Memorialization

September 03, 2020 by Sarah Loghry
Grief, Memorial Service, Featured, Aftercare

I found out about actor Chadwick Boseman’s death 48 minutes after his Twitter account acknowledged his passing. Like many of us, I found out online: My sister sent me the news through Facebook Messenger.

Boseman was best known for playing King T’Challa in Marvel’s Black Panther, the first Black solo superhero in Marvel comic book history. I still remember how I felt watching Black Panther in theaters. By the time it was over, I had decided it was one of the best Marvel movies ever made, and that’s coming from a die-hard Captain America fan. In addition to playing King T’Challa, Boseman portrayed real-life heroes Jackie Robinson, James Brown and Thurgood Marshall, becoming an icon and symbol for many in the Black community.

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Simple Ways to Provide Excellent Customer Service

July 09, 2020 by Sarah Loghry
Featured, Funeral Home Customer Service

Providing excellent customer service is a cornerstone of funeral home businesses. In the three-plus years I’ve worked at Homesteaders, I have yet to interview or speak with a funeral professional that hasn’t told me stories about going above and beyond for families. Here is a collection of some of my favorite stories over the last few years.

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Women's History Month and the Power of Female Funeral Professionals

March 12, 2020 by Sarah Loghry
Funeral Industry Trends, Featured, Industry Events

Women’s History Month began in 1987 and is dedicated to celebrating the often-overlooked contributions that women have made throughout history. This year celebrates the 100th anniversary of the 19th Amendment, which gave women the right to vote. This monumental occasion has been marked by several national celebrations, including TIME’s “100 Women of the Year Project.”

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Simple Memorial Service Ideas for the Holidays

October 31, 2019 by Sarah Loghry
Grief, Memorial Service

Each year, funeral professionals make connections with hundreds of people in their community and beyond. Many of the people you serve are approaching their first holiday season without their loved one. Grief during the holidays is challenging for many families, but your firm can help them navigate this difficult time. Funeral professionals are busy, but luckily, you don’t have to spend an entire year planning for a holiday memorial service. Take a look at these simple ideas you can use to connect with families this holiday season.

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3 Facebook Features to Boost your Funeral Home Social Media

August 08, 2019 by Sarah Loghry
Funeral Home Social Media

Most of the major social media platforms offer many more features than just posting updates and links. Developers at Facebook and many other sites continue to expand their abilities (and their worldwide reach) to include more community- and video-focused components. Funeral homes can easily take advantage these features to increase the number of people they connect with in their surrounding area. Take a look at the add-ons offered by Facebook that could help boost your funeral home social media marketing.

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How to Add Instagram to Your Funeral Home’s Social Media

June 21, 2019 by Sarah Loghry
Funeral Home Social Media

Instagram is one of the fastest growing social media platforms today. According to the Pew Research Center, Instagram’s userbase grew 7% between 2016 and 2018 – the largest growth of any social media platform during that time. It’s easy to brush off Instagram’s success, especially if your funeral home just recently started managing a Facebook page. However, you shouldn’t rule Instagram out as an important marketing tool.

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