8 Simple Aftercare Ideas that Make a Difference

September 14, 2017 Aftercare, Funeral Home Business

A strong aftercare program is a necessary aspect of funeral service, with program benefits that can far outweigh the cost. Aftercare is an extension of the support you provide to families, which helps build loyalty...

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How to Ensure Your Pre-need Program Aligns with Your Funeral Home Brand

August 24, 2017 Pre-need Marketing, Funeral Home Marketing

Branding is a cornerstone of effective marketing. It distinguishes you from your competitors and helps to keep your firm top-of-mind. Branding is a feeling you get when you walk into a business and an understanding...

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Effective Storytelling to Promote Advance Funeral Planning

July 27, 2017 Pre-need Marketing, Funeral Home Marketing

Storytelling is an engaging and emotionally-driven means of communication. It can be used to capture the interest and evoke memories of whoever is listening. Stories can take us to other worlds and times, and they...

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Practical Ways Your Funeral Home Business Can Help the Community

July 06, 2017 Funeral Home Business

Funeral professionals have a very distinct role in their communities. They are called on to provide guidance and support during a family’s time of need. They are also viewed as community leaders and, in this role,...

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6 Real Reasons Families Choose Cremation

June 22, 2017 Cremation

The Cremation Association of North America (CANA) projects that in 2020, the United States will have an overall cremation rate of 54.3%, surpassing burials sometime in the previous years. It’s easy to assume why...

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A Guide to American Flag Etiquette and Traditions

June 08, 2017 Featured, Funeral Etiquette

The United States holds the service of those who protect our country in very high regard. One of the most symbolic ways we show our appreciation is by incorporating the American flag into the traditions and rituals...

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Why I Decided to Have the Talk of a Lifetime® with My Mom

May 30, 2017 Have the Talk of a Lifetime

As I’ve gotten older, I have realized that there are a lot of things about my extended family that I don’t know. Being the oldest child of my grandparents’ youngest daughter and the fifth of seven grandkids leaves a...

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Why Cremation Costs are Only Part of the Conversation

May 25, 2017 Cremation

My grandpa was diagnosed with ALS in 2013. Known to some as Lou Gehrig’s disease, ALS causes deadly paralysis in the entire body of its victims. One of the first things to go was my grandpa’s ability to speak, which...

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4 Big Funeral Home Social Media Mistakes – and How to Fix Them

May 04, 2017 Funeral Home Marketing, Funeral Home Social Media

I have been working in digital marketing and social media for my entire career, and with that, I have seen some major mistakes that businesses and brands have made in their approach to marketing (I’m looking at you, ...

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What Families Need to Know About Planning a Funeral in Advance

April 13, 2017 Grief, Featured, Funeral Home Customer Service

People often feel nervous and hesitant when others bring up death and dying, which can sometimes lead to misunderstandings about death care. While it is important to offer pre-need at your funeral home to better...

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