Remembering a Loved One on Valentine’s Day

February 08, 2018 Grief, Aftercare

After the glitz and glamour of the major winter holidays, many people forget about the mid-February day dedicated to love and romance. While many resources focus on remembering and honoring loved ones during those...

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5 Things to Know about Families Who Prearrange

January 18, 2018 Pre-need Marketing, Funeral Home Marketing

A new year means new families may consider planning their funerals in advance. Every few years, Homesteaders surveys its policy holders to find out what inspired them to prearrange and the process they took to get...

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5 Simple Funeral Customer Service Practices that Go Above and Beyond

January 11, 2018 Funeral Home Customer Service

Last winter, my family traveled to Key Largo, FL, for a family vacation. One of the places we planned to visit was Island Dolphin Care. When we arrived, it was apparent that the facility was closed for the holidays....

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4 of our Favorite Funeral Service Stories from This Year

December 28, 2017 Featured

Each year, we have the honor of working alongside funeral professionals from across the country. We get to share some of your success stories in our newsletter for our funeral home customers. Each funeral home that...

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3 Ways Your Funeral Home Website Can Make a Better First Impression

December 07, 2017 Funeral Home Marketing

‘Tis the season for online shopping. During the holidays, I avoid physical stores like the plague. Generally, I stick to trusted sites like Target and Amazon, but sometimes I’m looking for a really specific item and...

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Grief During the Holidays: 5 Aftercare Ideas for Funeral Professionals

November 09, 2017 Grief, Aftercare

Our first family Thanksgiving after my grandfather passed away was strange, to say the least. My entire extended family arrived at my aunt’s house, making an effort to be together for my grandma. First, a toilet...

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7 Tips to Generate Word-of-Mouth Referrals for Your Funeral Business

October 19, 2017 Funeral Home Marketing, Funeral Home Business

A few years ago, I was working at a very stressful job. My stress manifested itself in my shoulders and kicked off daily tension headaches. I tried muscle relaxers, physical therapy and just taking pain killers and...

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8 Simple Aftercare Ideas that Make a Difference

September 14, 2017 Aftercare, Funeral Home Business

A strong aftercare program is a necessary aspect of funeral service, with program benefits that can far outweigh the cost. Aftercare is an extension of the support you provide to families, which helps build loyalty...

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How to Ensure Your Pre-need Program Aligns with Your Funeral Home Brand

August 24, 2017 Pre-need Marketing, Funeral Home Marketing

Branding is a cornerstone of effective marketing. It distinguishes you from your competitors and helps to keep your firm top-of-mind. Branding is a feeling you get when you walk into a business and an understanding...

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Effective Storytelling to Promote Advance Funeral Planning

July 27, 2017 Pre-need Marketing, Funeral Home Marketing

Storytelling is an engaging and emotionally-driven means of communication. It can be used to capture the interest and evoke memories of whoever is listening. Stories can take us to other worlds and times, and they...

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