Simple Memorial Service Ideas for the Holidays

October 31, 2019 Grief, Memorial Service

Each year, funeral professionals make connections with hundreds of people in their community and beyond. Many of the people you serve are approaching their first holiday season without their loved one. Grief during...

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3 Facebook Features to Boost your Funeral Home Social Media

August 08, 2019 Funeral Home Social Media

Most of the major social media platforms offer many more features than just posting updates and links. Developers at Facebook and many other sites continue to expand their abilities (and their worldwide reach) to...

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How to Add Instagram to Your Funeral Home’s Social Media

June 21, 2019 Funeral Home Social Media

Instagram is one of the fastest growing social media platforms today. According to the Pew Research Center, Instagram’s userbase grew 7% between 2016 and 2018 – the largest growth of any social media platform during...

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Common Funeral Home Marketing Mistakes (and How to Avoid Them)

May 13, 2019 Pre-need Marketing, Funeral Home Marketing, Funeral Home Business

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach...

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Using Stories to Help Plan Funeral Services

April 19, 2019 Have the Talk of a Lifetime

We often discuss how storytelling is an effective way to promote pre-need. Stories engage people and can influence their decision-making process. Explaining pre-need within the structure of a story can help normalize...

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Time-Saving Tools for Funeral Directors in 2019

January 17, 2019 Funeral Directors, Funeral Home Business

For about a year, I worked for a small nonprofit in my home state. There were six total employees, two of whom worked remotely. My job was a combination of communications and administration and included tasks like...

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Great Stories from Funeral Service this Year

December 27, 2018 Memorial Service, Funeral Directors

As the new year approaches, it’s the perfect time to look back at 2018 and the amazing stories we’ve encountered. I have had the incredible opportunity to interview funeral home owners from all over the country this...

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Funeral Home Marketing Trends for 2019

November 29, 2018 Pre-need Marketing, Funeral Home Marketing, Funeral Home Social Media

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and...

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What to Wear to a Funeral, Visitation or Celebration of Life Service

September 20, 2018 Featured

A few weekends ago, I went to a birthday party for one of my close friend’s daughters. She was turning one year old, so a large group of my longtime friends came into town to help celebrate. As per usual, there was...

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The Stories Behind Famous Memorial and Funeral Songs

July 27, 2018 Funeral Industry Trends

Funeral services and celebration of life events are often marked with special music to remember a loved one who has passed away. These songs often have special meaning to the family and friends who were left behind,...

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