Common Funeral Home Marketing Mistakes (and How to Avoid Them)

May 13, 2019 Pre-need Marketing, Funeral Home Marketing, Funeral Home Business

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach...

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Using Stories to Help Plan Funeral Services

April 19, 2019 Have the Talk of a Lifetime

We often discuss how storytelling is an effective way to promote pre-need. Stories engage people and can influence their decision-making process. Explaining pre-need within the structure of a story can help normalize...

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Time-Saving Tools for Funeral Directors in 2019

January 17, 2019 Funeral Directors, Funeral Home Business

For about a year, I worked for a small nonprofit in my home state. There were six total employees, two of whom worked remotely. My job was a combination of communications and administration and included tasks like...

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Great Stories from Funeral Service this Year

December 27, 2018 Memorial Service, Funeral Directors

As the new year approaches, it’s the perfect time to look back at 2018 and the amazing stories we’ve encountered. I have had the incredible opportunity to interview funeral home owners from all over the country this...

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Funeral Home Marketing Trends for 2019

November 29, 2018 Pre-need Marketing, Funeral Home Marketing, Funeral Home Social Media

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and...

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How to Connect with Homesteaders at the NFDA Convention

October 11, 2018 Industry Events

The 2018 National Funeral Directors Association International Convention and Expo is jam-packed with events and educational opportunities. As you’re preparing your schedule for the week ahead, don’t forget to include...

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Things to do in Salt Lake City during the NFDA Convention

September 28, 2018 Industry Events

An aerial view of Antelope Island State Park in Utah.

This year’s National Funeral Directors Association Convention will take place in Salt Lake City, Utah. While the goal of the convention is to immerse yourself in...

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What to Wear to a Funeral, Visitation or Celebration of Life Service

September 20, 2018 Featured

A few weekends ago, I went to a birthday party for one of my close friend’s daughters. She was turning one year old, so a large group of my longtime friends came into town to help celebrate. As per usual, there was...

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The Stories Behind Famous Memorial and Funeral Songs

July 27, 2018 Funeral Industry Trends

Funeral services and celebration of life events are often marked with special music to remember a loved one who has passed away. These songs often have special meaning to the family and friends who were left behind,...

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Creating an Exceptional Online Customer Service Experience in a Funeral Home

July 19, 2018 Funeral Home Customer Service, Funeral Home Social Media

Most customers can control their daily lives in the palms of their hands. Smartphones and tablets have created a new, customer-centric way to solve problems. We are no longer required to pick up the phone and speak...

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