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Sarah Loghry

Sarah Loghry
Sarah Loghry is a Digital Marketing Specialist at Homesteaders Life Company and the editor of BluePrint™.

Recent Posts

Simple Memorial Service Ideas for the Holidays

October 31, 2019 by Sarah Loghry
Grief, Memorial Service

Each year, funeral professionals make connections with hundreds of people in their community and beyond. Many of the people you serve are approaching their first holiday season without their loved one. Grief during the holidays is challenging for many families, but your firm can help them navigate this difficult time. Funeral professionals are busy, but luckily, you don’t have to spend an entire year planning for a holiday memorial service. Take a look at these simple ideas you can use to connect with families this holiday season.

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3 Facebook Features to Boost your Funeral Home Social Media

August 08, 2019 by Sarah Loghry
Funeral Home Social Media

Most of the major social media platforms offer many more features than just posting updates and links. Developers at Facebook and many other sites continue to expand their abilities (and their worldwide reach) to include more community- and video-focused components. Funeral homes can easily take advantage these features to increase the number of people they connect with in their surrounding area. Take a look at the add-ons offered by Facebook that could help boost your funeral home social media marketing.

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How to Add Instagram to Your Funeral Home’s Social Media

June 21, 2019 by Sarah Loghry
Funeral Home Social Media

Instagram is one of the fastest growing social media platforms today. According to the Pew Research Center, Instagram’s userbase grew 7% between 2016 and 2018 – the largest growth of any social media platform during that time. It’s easy to brush off Instagram’s success, especially if your funeral home just recently started managing a Facebook page. However, you shouldn’t rule Instagram out as an important marketing tool.

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Common Funeral Home Marketing Mistakes (and How to Avoid Them)

May 13, 2019 by Sarah Loghry
Funeral Home Marketing, Funeral Home Business, Preneed Marketing

Marketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach more customers. Even though there’s no fool proof map to marketing success, there are several ways to hurt your marketing efforts before they even begin. Here are several marketing mistakes to avoid when promoting a funeral home’s services.

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Using Stories to Help Plan Funeral Services

April 19, 2019 by Sarah Loghry
Have the Talk of a Lifetime

We often discuss how storytelling is an effective way to promote preneed. Stories engage people and can influence their decision-making process. Explaining preneed within the structure of a story can help normalize it to prospective client families. They can insert themselves into a particular situation where planning in advance could have saved their family from additional emotional stress.

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Time-Saving Tools for Funeral Directors in 2019

January 17, 2019 by Sarah Loghry
Funeral Directors, Funeral Home Business

For about a year, I worked for a small nonprofit in my home state. There were six total employees, two of whom worked remotely. My job was a combination of communications and administration and included tasks like managing all the social media platforms, writing emails and updating the website, plus managing the accounting, creating invoices, paying bills, organizing direct mail, restocking the office supplies and coordinating with vendors and donors for events. I was busy, to say the least.

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Great Stories from Funeral Service this Year

December 27, 2018 by Sarah Loghry
Memorial Service, Funeral Directors

As the new year approaches, it’s the perfect time to look back at 2018 and the amazing stories we’ve encountered. I have had the incredible opportunity to interview funeral home owners from all over the country this year for Homesteaders’ BluePrint™ newsletter, and each one of them had a story that has stuck with me. Funeral professionals lead very important and busy lives, especially during the holidays when they often have to give up time with their own families to help community members through significant losses.

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Funeral Home Marketing Trends for 2019

November 29, 2018 by Sarah Loghry
Funeral Home Marketing, Funeral Home Social Media, Preneed Marketing

Next year will be big for marketing, and not just in the digital sphere. The integration of traditional and digital marketing is making a comeback in a big way. Funeral homes are the perfect business to utilize and benefit from the upcoming marketing trends in 2019. From integrated cross-platform marketing to voice search, the up-and-coming changes to marketing are a mix of old and new ideas. Discover how your funeral home can adopt these trends in the new year.

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What to Wear to a Funeral, Visitation or Celebration of Life Service

September 20, 2018 by Sarah Loghry
Featured

A few weekends ago, I went to a birthday party for one of my close friend’s daughters. She was turning one year old, so a large group of my longtime friends came into town to help celebrate. As per usual, there was discussion in our group text message about who was going to wear what. No one wanted to be underdressed or overdressed compared to everyone else. In other words, no one wanted to stand out or draw attention to themselves during the party. Ironically, two of us ended up wearing the same shirt.

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The Stories Behind Famous Memorial and Funeral Songs

July 27, 2018 by Sarah Loghry
Funeral Industry Trends

Funeral services and celebration of life events are often marked with special music to remember a loved one who has passed away. These songs often have special meaning to the family and friends who were left behind, but many also have a special meaning to those who wrote them. Here are six famous funeral songs and the lesser-known stories behind how they came to be.

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