3 Ways Your Funeral Home Website Can Make a Better First Impression

December 07, 2017 Funeral Home Marketing

‘Tis the season for online shopping. During the holidays, I avoid physical stores like the plague. Generally, I stick to trusted sites like Target and Amazon, but sometimes I’m looking for a really specific item and...

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Grief During the Holidays: 5 Aftercare Ideas for Funeral Professionals

November 09, 2017 Grief, Aftercare

Our first family Thanksgiving after my grandfather passed away was strange, to say the least. My entire extended family arrived at my aunt’s house, making an effort to be together for my grandma. First, a toilet...

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7 Tips to Generate Word-of-Mouth Referrals for Your Funeral Business

October 19, 2017 Funeral Home Marketing, Funeral Home Business

A few years ago, I was working at a very stressful job. My stress manifested itself in my shoulders and kicked off daily tension headaches. I tried muscle relaxers, physical therapy and just taking pain killers and...

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8 Simple Aftercare Ideas that Make a Difference

September 14, 2017 Aftercare, Funeral Home Business

A strong aftercare program is a necessary aspect of funeral service, with program benefits that can far outweigh the cost. Aftercare is an extension of the support you provide to families, which helps build loyalty...

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How to Ensure Your Pre-need Program Aligns with Your Funeral Home Brand

August 24, 2017 Pre-need Marketing, Funeral Home Marketing

Branding is a cornerstone of effective marketing. It distinguishes you from your competitors and helps to keep your firm top-of-mind. Branding is a feeling you get when you walk into a business and an understanding...

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Effective Storytelling to Promote Advance Funeral Planning

July 27, 2017 Pre-need Marketing, Funeral Home Marketing

Storytelling is an engaging and emotionally-driven means of communication. It can be used to capture the interest and evoke memories of whoever is listening. Stories can take us to other worlds and times, and they...

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Practical Ways Your Funeral Home Business Can Help the Community

July 06, 2017 Funeral Home Business

Funeral professionals have a very distinct role in their communities. They are called on to provide guidance and support during a family’s time of need. They are also viewed as community leaders and, in this role,...

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6 Real Reasons Families Choose Cremation

June 22, 2017 Cremation

The Cremation Association of North America (CANA) projects that in 2020, the United States will have an overall cremation rate of 54.3%, surpassing burials sometime in the previous years. It’s easy to assume why...

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A Guide to American Flag Etiquette and Traditions

June 08, 2017 Featured, Funeral Etiquette

The United States holds the service of those who protect our country in very high regard. One of the most symbolic ways we show our appreciation is by incorporating the American flag into the traditions and rituals...

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Why I Decided to Have the Talk of a Lifetime® with My Mom

May 30, 2017 Have the Talk of a Lifetime

As I’ve gotten older, I have realized that there are a lot of things about my extended family that I don’t know. Being the oldest child of my grandparents’ youngest daughter and the fifth of seven grandkids leaves a...

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