Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

Tips for Discussing Cremation with Families

February 04, 2021 by Pam Kleese
Cremation, Featured

I’ve been fascinated by the topic of cremation ever since I started working at Homesteaders many years ago. Being new to the funeral profession, I struggled to understand why the topic generated such differing reactions among funeral professionals. As I’ve spent more time understanding the dynamics at play for many in the profession, I started to realize that the issue was more complicated than I’d originally thought. That is why I was excited that Homesteaders sponsored a joint research project with the Cremation Association of North America (CANA) in 2019. We heard directly from consumers about their personal cremation experiences so we could better understand their motivations and perspectives on this topic.

Read More

6 Real Reasons Families Choose Cremation

June 22, 2017 by Sarah Loghry
Cremation

The Cremation Association of North America (CANA) projects that in 2020, the United States will have an overall cremation rate of 54.3%, surpassing burials sometime in the previous years. It’s easy to assume why families choose cremation, but it’s also important to remember that these statistics represent real people with families and thought processes we may not be privy to. We wanted to better understand why families chose cremation, so we interviewed individuals who had recently lost a loved who was later cremated. Here’s what they told us:

Read More

Why Cremation Costs are Only Part of the Conversation

May 25, 2017 by Sarah Loghry
Cremation

My grandpa was diagnosed with ALS in 2013. Known to some as Lou Gehrig’s disease, ALS causes deadly paralysis in the entire body of its victims. One of the first things to go was my grandpa’s ability to speak, which was especially hard for him as he could “have a conversation with a post,” if you asked my grandma.

Read More

What Families Who Choose Cremation Services Want You to Know

January 19, 2016 by Alyssa McNab
Cremation

Think about the most recent positive experience you had with a service provider. Most likely, your experience was notable because the people you worked with made an effort to understand your preferences and then used their own expertise to offer reliable suggestions about how they could accommodate your choices.

Read More

Why Cremation Rates are Increasing (It’s Not Just About Price)

December 03, 2015 by Danielle Burmeister
Cremation

My husband and I are cheap. He drives a 15-year-old car with 190,000 miles and no air conditioning. I check Facebook and email on a Dell laptop I found on a super sale for $160. We use cell phones that are at least five years old. We don’t pay for cable and usually watch the newest blockbusters whenever they become available at our local library. We clip coupons and shop sales. And we make out like bandits on Black Friday.

Read More

Cremation Services or Traditional Funeral – Why Not Both?

October 27, 2015 by Danielle Burmeister
Cremation

In 1949, retired American Army Captain Harold William Atkins was working part time at his father’s Pensacola, FL, ice cream shop. After noticing several customers ordering ice cream cones with two flavors stacked atop one another, he began working on a device which could dispense two flavors, in equal measure, at the same time. As the inventor of the enormously popular chocolate/vanilla twist cone, Atkins understood 65 years ago what many funeral professionals today continue to wrestle with: sometimes, customers want two seemingly incompatible things at the same time.

Read More

Cremation as a Catalyst for Prearranging

September 22, 2015 by Pam Kleese
Cremation

At Homesteaders, we’re committed to helping our funeral home customers better serve families who choose cremation. One way we do this is through semi-annual policy owner surveys, which help gather the perspectives of preneed families who funeral professionals serve every day.

Read More

How Cremation Services Can Be Opportunities for Funeral Directors

September 03, 2015 by Danielle Burmeister
Cremation

Cremation rates have increased dramatically in the last 50 years. In 1965, less than four percent of all end-of-life services in the United States included cremation services. This year, cremation rates are expected to surpass those of traditional burials, and industry experts project that over 70 percent of all burials will include cremation by 2030.*

Read More

Memorial Service Ideas for Families who Choose Cremation

July 02, 2015 by Alyssa McNab
Cremation, Memorial Service, Featured

People who choose cremation do so for a variety of reasons – including the fact that others in their family have been cremated or the desire for an environmentally friendly option. But what doesn’t change when a family chooses cremation is their wish to plan a meaningful, memorable service.

Read More

Better Serving Families Who Choose Cremation

June 30, 2015 by Alyssa McNab
Cremation

The news has been everywhere: the 2014 NFDA Cremation and Burial Report indicates that the rate of cremation is projected to surpass that of burial this year. To best meet the needs of a family who chooses cremation as a disposition method, you have to understand why they’ve selected cremation. If you ask meaningful questions during the initial information-gathering conversation, you may be surprised by what you discover about the real reasons families choose cremation.

Read More
1