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Alyssa McNab

Alyssa McNab
Alyssa McNab is the senior digital marketing specialist for Homesteaders Life Company.

Recent Posts

Reasons We’re Grateful to Work with Funeral Professionals

November 22, 2016 by Alyssa McNab
Funeral Directors

As we prepare for the holidays and the end of the year approaches, we have an excellent opportunity to reflect on what we have to be grateful for. This reflection not only provides perspective on the vital role of funeral service in the lives of so many people each year, but also motivates us to continuously improve our offerings for funeral professionals and the families you serve.

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5 Ways to Improve Preneed Presentations at Your Funeral Business

November 10, 2016 by Alyssa McNab
Preneed Funeral Planning, Funeral Home Marketing, Preneed Marketing

Funeral service is about sharing stories, and your funeral home has an important story to tell about how advance funeral planning helps make the most difficult days in families’ lives just a little easier. One impactful way to share this story is to host a community presentation at your funeral business.

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Preneed Policy Owners and Internet Usage: What It Means for Your Firm

October 27, 2016 by Alyssa McNab
Funeral Home Marketing

How would you change your funeral home marketing strategy if you knew you had a way to connect with the people who want to learn about what you offer – right at your fingertips? For funeral professionals, that ability is a reality as people who use your services turn to online sources for information and communication.

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Tips for Discussing Funeral Arrangements with Loved Ones

September 20, 2016 by Alyssa McNab
Preneed Funeral Planning

It’s an important conversation that too few of us have had. In a recent blog post, we shared that many people simply haven’t discussed their wishes for funeral arrangements with loved ones.

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How to Start a Conversation with Loved Ones About Funeral Planning

September 13, 2016 by Alyssa McNab
Preneed Funeral Planning, Featured

“I’ve tried to ask my parents about funeral planning, but we all got uncomfortable and quickly changed the subject.”

“I know my family members won’t all agree on funeral planning decisions, so we’ve been avoiding that conversation.”

“When I asked her about her wishes, she said, ‘I just want to be cremated.’ We never continued the discussion after that.”

Do any of the scenarios above sound familiar? Talking to your parent or another loved one about funeral planning might be one of the hardest conversations you’ll ever have. Many people are inclined to simply avoid discussing their own wishes altogether: Less than half of the respondents to a 2015 FAMIC study (age 40 and older) reported they’ve had a conversation about how they would like to be remembered.

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How Advance Funeral Planning Can Be a Joyful Experience

August 30, 2016 by Alyssa McNab
Preneed Funeral Planning

If you’ve ever planned a funeral for a loved one, you likely discovered information about him or her that you had forgotten – or never knew in the first place. The entire process of memorializing someone who has died can bring to light new aspects of that person’s well-lived life. While looking through old paperwork and artifacts in preparation for the funeral, you might find unexpected details about where your loved one lived, their accomplishments and the places they traveled.

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Social Media Accounts After Death: Online Memorial Options

August 25, 2016 by Alyssa McNab
Funeral Home Social Media

If the way people spend their time reflects what they value, it’s clear that social media platforms are an integral part of users’ lives. The New York Times reports that users spend an average of 50 minutes per day on Facebook’s popular platforms (Facebook, Instagram and Messenger). This outranks almost all other leisure activities examined by the Bureau of Labor Statistics. It also doesn’t take into account the time people spend on other popular social media platforms.

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Interview: Training to Help Operate a Successful Funeral Business

August 18, 2016 by Alyssa McNab
Funeral Home Business

In today’s ever-changing market conditions, funeral service professionals need to develop and implement innovative practices to ensure their businesses’ success long into the future. By participating in relevant learning opportunities, you can learn business strategies that yield results.

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12 Funeral Home Blog Posts You Can Write Immediately

August 02, 2016 by Alyssa McNab
Funeral Home Marketing

Families in your community are searching for information about funeral services online – but who is providing the answers to their questions? If you can’t confidently say that your firm’s website is a solid resource for information about funeral services in your community, it may be time to add a funeral home blog to your marketing efforts.

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How to Create a Culture of Innovation at Your Funeral Home

July 19, 2016 by Alyssa McNab
Funeral Home Workplace, Funeral Home Business

Sitting on a wooden park bench in Los Angeles’s Griffith Park, a father watched his two young daughters cruise by again and again on the nearby merry-go-round. As he observed the children enjoying the ride, he began to think about how nice it would be to have a place with activities they could all enjoy together. A place where, instead of being separated due to limitations of the entertainment options, entire families could participate in experiences and create memories that would last forever.

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