Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

Alyssa McNab

Alyssa McNab
Alyssa McNab is the Director-Marketing Communications at Homesteaders Life Company.

Recent Posts

Continuing the Conversation After Prearranging

January 12, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Planning

Families who prearrange with your funeral home will appreciate an ongoing relationship with you. In turn, your firm will also benefit from the boost in customer loyalty and increased referrals. Here are a few simple ways you can continue the relationship with families who have prearranged with your funeral home.

Read More

How a Funeral Home Blog Can Help You Connect with Your Community

November 12, 2015 by Alyssa McNab
Funeral Home Marketing

More and more often, people turn to online resources to get information that drives their purchasing decisions. Beyond using your website to find general information about your services, members of your community could also be exploring the content to gain a better overall picture of the type of business you’re operating – and form opinions about whether or not they’d want to use your services in the future.

Read More

How to Help Families Have the Talk of a Lifetime

October 1, 2015 by Alyssa McNab
Featured, Funeral Planning

Have the Talk of a Lifetime, founded by the Funeral and Memorial Information Council (FAMIC), is a campaign designed to help families have conversations about their lives, so that they may remember and honor those lives in meaningful ways.

Read More

Retain Funeral Home Staff by Making Your Firm A Great Place to Work

September 15, 2015 by Alyssa McNab
Funeral Home Business

If you asked your funeral home’s staff members how they feel about working for your firm, do you know how they’d respond? This question is important for more than just your employees’ personal satisfaction—their attitudes and perceptions about their workplace will affect how they perform and represent your firm in the community. These factors will also influence how your firm compares to your competitors and your ability to hire and retain top-performing funeral home staff members.

Read More

Planning a Funeral Home Milestone Celebration

August 20, 2015 by Alyssa McNab
Funeral Home Marketing

Funeral service providers have unique expertise in creating memorable, personalized events for client families. These skills will serve you well when it’s time to plan an event celebrating a milestone for your firm. Such events often used to commemorate a significant anniversary for a funeral home, can provide unique opportunities to share information about your firm’s values and service offerings with the community in a comfortable, casual environment.

Read More

The Memorial Service Features Families Really Want and Need

August 6, 2015 by Alyssa McNab
Featured, Funeral Planning

The demand for increased personalization in memorial services provides excellent opportunities for funeral directors. In addition to expanding your service offerings to better meet the needs of client families, you can also implement creative solutions that help you grow your skillset.

Read More

How Important Is Your Funeral Home Business to Your Community?

July 9, 2015 by Alyssa McNab
Funeral Home Business

When a family turns to your funeral home, they’re placing a tremendous amount of trust in you, expecting that you’ll provide compassionate care for their loved one, carry out their wishes and handle all of the details during an emotionally vulnerable time. The process is much easier (for you and for them) when you have already established a relationship of trust between your firm and the members of your community.

Read More

Memorial Service Ideas for Families who Choose Cremation

July 2, 2015 by Alyssa McNab
Cremation, Featured

People who choose cremation do so for a variety of reasons — including the fact that others in their family have been cremated or the desire for an environmentally friendly option. But what doesn’t change when a family chooses cremation is their wish to plan a meaningful, memorable service.

Read More

A Guide to Communicating the Value of Preneed Funeral Planning

June 16, 2015 by Alyssa McNab
Featured, Funeral Planning

People who prearrange their funerals report high levels of satisfaction with their decision, but what gets them to the point where they’re ready to complete and fund their prearrangement? Major purchasing decisions start with awareness of a problem. In this case, the problem is that we’ll all inevitably die—and someone will have to take care of arrangements (both logistically and financially). In this guide, learn how to increase awareness about preneed funeral planning among families and discover tips for success when serving preneed client families and questions to start the conversation.

Read More

4 Best Practices for Earning Referrals for Your Funeral Home

June 11, 2015 by Alyssa McNab
Funeral Home Marketing

How many families have called or walked in the door of your funeral home because one of your previous clients recommended you or they read a positive online review about your firm? Funeral professionals don’t take referrals lightly and for good reason. Third-party endorsements carry much more weight than advertising messages—and that applies to families who prearrange, too.

Read More