3 Lessons Funeral Professionals Can Learn from Marketer Seth Godin

October 25, 2019 Pre-need Marketing, Funeral Home Marketing

“Marketing is driven by better. Better service, better community, better outcomes,” writes world-renowned marketer, speaker and author Seth Godin in his latest best-selling book, This Is Marketing. “We can do work...

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5 Great Business Books for Funeral Professionals

August 22, 2019

Ralph Waldo Emerson once noted, “If we encounter a man of rare intellect, we should ask him what books he reads.” His words ring just as true today as they did when he penned them. Despite our easy access to search...

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3 Creative Aftercare Ideas for Your Funeral Home Business

July 25, 2019 Aftercare

Aftercare is a critically important part of any successful funeral home business. A thoughtful aftercare program can equip you to care for your community in new and different ways, build your brand and help you...

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5 Funeral Service Trends that Can Boost Your Business

February 28, 2019 Pre-need Funeral Planning, Funeral Home Marketing, Funeral Industry Trends, Funeral Home Customer Service, Funeral Home Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those...

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Funeral Home Marketing Ideas to Implement in 2019

January 31, 2019 Funeral Home Marketing, Funeral Home Social Media

It’s a new year, full of exciting challenges and fresh goals. And it’s the perfect time to evaluate your funeral home marketing to ensure you’re staying up-to-date with best practices and devoting time, energy,...

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What You Can Do to Help a Community in Mourning

August 09, 2018

On June 24, 2009, Ed Thomas was in the weight room at Aplington-Parkersburg High School, coaching the school’s football team through their summer weight training program. A little before 8 a.m., a former player...

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4 Ways Pre-need Can Help Your At-Need Business

July 12, 2018 Pre-need Funeral Planning, Funeral Home Business

We already know that a robust pre-need program is a valuable part of any funeral business. Not only does is help ensure the long-term security of your firm, but it also provides a service that families really want...

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Youth and Funerals: A New Resource for Families

April 26, 2018 Grief, Featured, Funeral Home Customer Service, Funeral Etiquette

A dear friend of mine recently lost her grandmother. The night she died, the family gathered together to prepare for the next morning’s meeting with their funeral service provider. As they sat around the kitchen...

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The Most Important Reasons Why People Decide to Prearrange

March 15, 2018 Featured

Every two years, Homesteaders surveys our policy owners to learn more about their preferences, motivations, behaviors and attitudes toward prearranging. The data we have received since our first survey in 2008 has...

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6 Ways Your Funeral Home Can Help Families Observe Memorial Day

May 18, 2017 Funeral Home Marketing, Memorial Day

In the spring of 1868, General John Logan issued an order to the Grand Army of the Republic, a brotherhood of Veterans of the Union Army, Navy and Marine Corps:

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