Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

Danielle Burmeister

Danielle Burmeister
Danielle Burmeister is the Marketing Communications Lead for Homesteaders Life Company.

Recent Posts

3 Lessons Funeral Professionals Can Learn from Marketer Seth Godin

October 25, 2019 by Danielle Burmeister
Funeral Home Marketing, Preneed Marketing

“Marketing is driven by better. Better service, better community, better outcomes,” writes world-renowned marketer, speaker and author Seth Godin in his latest best-selling book, This Is Marketing. “We can do work that matters for people who care.”

Read More

5 Great Business Books for Funeral Professionals

August 23, 2019 by Danielle Burmeister

Ralph Waldo Emerson once noted, “If we encounter a man of rare intellect, we should ask him what books he reads.” His words ring just as true today as they did when he penned them. Despite our easy access to search engines, apps and Wikipedia, reading good books remains one of the easiest, cheapest and fastest ways to absorb information. Reading has been linked with increased empathy and (of course) intelligence, and a well-stocked library provides a vehicle for us to experience new things, increase awareness and develop new skills.

Read More

3 Creative Aftercare Ideas for Your Funeral Home Business

July 25, 2019 by Danielle Burmeister
Aftercare

Aftercare is a critically important part of any successful funeral home business. A thoughtful aftercare program can equip you to care for your community in new and different ways, build your brand and help you remain top of mind when families need a funeral provider.

Read More

5 Funeral Service Trends that Can Boost Your Business

February 28, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Industry Trends, Funeral Home Customer Service, Funeral Home Business

Successful funeral professionals stay on top of industry trends, ensuring that they are offering their client families the very best options for end-of-life care. But it can be challenging to focus on only those funeral service trends that are truly going to expand your market share and help you better serve your community. Below, we’ve compiled a list of the five trends most likely to boost your business. 

Read More

Funeral Home Marketing Ideas to Implement in 2019

January 31, 2019 by Danielle Burmeister
Funeral Home Marketing, Funeral Home Social Media

It’s a new year, full of exciting challenges and fresh goals. And it’s the perfect time to evaluate your funeral home marketing to ensure you’re staying up-to-date with best practices and devoting time, energy, resources and focus to those areas that are likely to have the biggest impact on your business. 

Read More

What You Can Do to Help a Community in Mourning

August 09, 2018 by Danielle Burmeister

On June 24, 2009, Ed Thomas was in the weight room at Aplington-Parkersburg High School, coaching the school’s football team through their summer weight training program. A little before 8 a.m., a former player entered the school and opened fire, shooting and killing his former coach before fleeing the scene.

Read More

4 Ways Preneed Can Help Your At-Need Business

July 12, 2018 by Danielle Burmeister
Preneed Funeral Planning, Funeral Home Business

We already know that a robust preneed program is a valuable part of any funeral business. Not only does is help ensure the long-term security of your firm, but it also provides a service that families really want and need.

Read More

Youth and Funerals: A New Resource for Families

April 26, 2018 by Danielle Burmeister
Grief, Featured, Funeral Home Customer Service, Funeral Etiquette

A dear friend of mine recently lost her grandmother. The night she died, the family gathered together to prepare for the next morning’s meeting with their funeral service provider. As they sat around the kitchen table sharing stories, organizing photos and collecting tidbits for the obituary, the inevitable question arose: “What are we going to do with the kids?”

Read More

The Most Important Reasons Why People Decide to Prearrange

March 15, 2018 by Danielle Burmeister
Featured

Every two years, Homesteaders surveys our policy owners to learn more about their preferences, motivations, behaviors and attitudes toward prearranging. The data we have received since our first survey in 2008 has been tremendously valuable in identifying why consumers decide to plan and fund their funerals in advance.

Read More

6 Ways Your Funeral Home Can Help Families Observe Memorial Day

May 18, 2017 by Danielle Burmeister
Funeral Home Marketing, Memorial Day

In the spring of 1868, General John Logan issued an order to the Grand Army of the Republic, a brotherhood of Veterans of the Union Army, Navy and Marine Corps:

Read More
1 2 3 4