Boost Your Preneed Program with Effective Funeral Home Marketing

One of the key elements that will determine the success of your business is how well your funeral home marketing messages connect with your community. Offering a variety of advance funeral planning programs that cater to the needs of your potential clients can help you increase awareness and, in turn, your market share.

A service families want

Homesteaders research has shown that virtually all policy owners are completely or very satisfied with their decision to prearrange.* You have an opportunity to help your potential clients understand – and embrace – the benefits that advance funeral planning can provide.

Fortunately, there are many funeral home marketing resources available to help you engage your community. From community presentation programs to market research tools, you can find solutions that will help you increase awareness and inform the public about the services your funeral home offers. Having a variety of resources available for your marketing “tool kit” is immensely beneficial – it means you have more options to create a customized program that will work best for your firm.

Community presentation tools

Complete marketing kits, such as Homesteaders’ Think of Me When® community presentation kit, contain everything you need to successfully plan, implement and manage the program. These comprehensive kits include press releases and presentation materials, as well as video components that can help presenters confidently connect with their audiences.

Direct mail/industry resources

Direct mail programs can help you communicate with families in your local market on a variety of topics, including preneed. Complete direct mail programs are available and can be customized with your funeral home’s information. In addition, you can work with a vendor to generate the best possible mailing lists for your area.

Other education campaigns such as the Funeral and Memorial Information Council (FAMIC) Have the Talk of a Lifetime™ program are designed to help consumers communicate their wishes about how they would like to be remembered. Many funeral professionals have utilized the resources available through this program to begin a dialogue about funeral service options.

Market research tools

The importance of increasing awareness of your funeral home is made clear by research results. According to a recent Homesteaders study, three out of four consumers considered only one funeral home when making their advance funeral arrangements.* Remaining top-of-mind in your community and earning referrals by putting marketing programs in place will help you make sure you are the one funeral home considered.

In order to maximize the effectiveness of your campaigns, you’ll also need to know your market. Custom local market research can help you better understand the opinions and beliefs of your local audience. This data allows you to make more informed decisions about managing your firm.



*Based on a 2013 study of Homesteaders policy owners.

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