One of the key elements that will determine the success of your funeral home business is how well your marketing messages connect with your community. Offering a variety of advance funeral planning outreach and education programs that cater to the needs of your potential clients can help you increase awareness and, in turn, your market share.
It’s hard to argue that the concept of advance funeral planning is a good one: When it comes to any major life decision, it’s better to have a plan in place. In addition, Homesteaders’ research has shown that virtually all policy owners are completely or very satisfied with their decision to prearrange. The difficulty lies in helping your potential clients understand – and embrace – the benefits of advance funeral planning.
Fortunately, there are many resources available to help you engage your community. From consumer education campaigns to direct mail initiatives, you can find solutions that will help you increase awareness and inform the public about the services your funeral home offers.
Community Presentation Tools
Complete marketing kits, such as Homesteaders’ Think of Me When…® community presentation program, contain everything you need to successfully plan, implement and manage the program. These comprehensive kits include press releases and presentation materials.
The Think of Me When…® community presentation is centered on a video-assisted program that can be used with confidence. Available in both English and Spanish, the program features consumers and funeral professionals who relate compelling stories about why prearranging is an important thing to do. Contact your account executive to learn more about this presentation resource.
Direct Mail/Industry Resources
How to Talk to Your Parents About Their Money and Final Wishes is a public relations program offered by Homesteaders. It is focused on educating people aged 45 to 69 about how to discuss end-of-life issues with their aging parents. People in this age group, sometimes referred to as the “sandwich generation,” are often called upon to provide financial support and/or other assistance to both their children and their elderly parents.
Other education campaigns such as the Funeral and Memorial Information Council (FAMIC) Have the Talk of a Lifetime™ program are designed to help consumers communicate their wishes about how they would like to be remembered. Many funeral homes have utilized the resources available through this program to begin a dialogue about funeral service options.
Professional Marketing Organizations
Homesteaders works with some of the nation’s leading marketing organizations that provide support and solutions for engaging the community and growing preneed sales. Homesteaders-affiliated marketing organizations can assist with developing and managing your preneed marketing program to achieve success.
Market Research Tools
In order to maximize the effectiveness of your campaigns, you’ll also need to know your market. Homesteaders offers custom local market research that can help you better understand the opinions and beliefs of your local audience. This information allows you to make more informed decisions about managing your firm. Your account executive can provide additional details about this service.