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What to Wear to a Funeral, Visitation or Celebration of Life Service

September 20, 2018 by Homesteaders Life Company
Featured, Funeral Etiquette

The discussion on what to wear happens frequently when people get together for an event. It’s human nature to be concerned about fitting in and looking appropriate for the situation you’re walking into. It’s for this reason that you can find hundreds of articles, blogs, etiquette columns and Pinterest pins about what to wear to a funeral.

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What You Can Do to Help A Community in Mourning

August 9, 2018 by Danielle Burmeister
Aftercare, Community Engagement

On June 24, 2009, Ed Thomas was in the weight room at Aplington-Parkersburg High School, coaching the school’s football team through their summer weight training program. A little before 8 a.m., a former player entered the school and opened fire, shooting and killing his former coach before fleeing the scene.

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Interview: The Importance of Funeral Home Leadership and Community Service

June 21, 2018 by Homesteaders Life Company
Funeral Home Business, Community Engagement

In 2018, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for the first CEO Build event that brought together CEOs from insurance companies located in central Iowa together. Spearheaded by Homesteaders' former Chairman Steve Lang, the team of leaders built pieces of a home for a deserving local family. 

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7 Ways to Celebrate Father’s Day without Dad

June 14, 2018 by Homesteaders Life Company
Aftercare

Each year as we approach Father’s Day, it’s important to remember the fathers and grandfathers who have passed away. Whether it was recent or several years ago, client families can still be grieving in their own, unique ways. 

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Four Ways to Boost Your Funeral Home Social Media with Facebook Live

May 17, 2018 by Alyssa McNab
Funeral Home Social Media

Now a key feature of social media marketing, live video has long since passed the point of being used primarily by large brands. This tool can boost brand awareness and preference for local businesses such as funeral homes, earning thousands of views through content that showcases what makes them unique and giving them an opportunity to virtually open their doors to the community.

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5 Ways to Make Managing Funeral Home Social Media Easier

April 19, 2018 by Alyssa McNab
Funeral Home Social Media

Your firm has a remarkable opportunity—an opportunity to leverage social media marketing to generate leads, build brand awareness and provide unique value to your community by sharing your expertise in funeral planning.

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6 Ways Funeral Businesses Can Better Serve the Hispanic Community

April 12, 2018 by Homesteaders Life Company
Funeral Industry Trends

The Hispanic community is one of the largest, fastest-growing and youngest demographics in the United States. And, according to Miriam De Dios Woodward, Homesteaders Board Member and President and CEO of De Dios Consulting, it’s a demographic that’s also underserved. “Mainstream service providers aren’t serving the market very well,” she said. “However, the Hispanic community has high purchasing power. This is the demographic to pay attention to.”

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The Meaning Behind Funeral Flower Arrangements

March 9, 2018 by Homesteaders Life Company
Featured, Funeral Etiquette

Choosing the right flowers to represent a lost loved one can be trickier than it seems. Each flower can have different cultural or religious meanings and sending the wrong type of flower to a funeral could lead to offending a grieving family.

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Remembering a Loved One on Valentine’s Day

February 8, 2018 by Homesteaders Life Company
Aftercare

After the glitz and glamour of the major winter holidays, many people forget about the mid-February day dedicated to love and romance. While many resources focus on remembering and honoring loved ones during those major holidays, Valentine’s Day can be just as emotional for families.

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Simple Aftercare Ideas for Funeral Homes That Make a Difference

September 14, 2017 by Homesteaders Life Company
Aftercare

Aftercare is a critically important part of any successful funeral home business. A thoughtful aftercare program can equip you to care for your community in new and different ways, build your brand and help you remain top of mind when families need a funeral provider.

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