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Get the latest funeral business insights, research and trends that can help grow your business.
Thinking about your own funeral can be a difficult topic, but an...
As we look to the future of funeral service, one thing is clear:...
Grieving families walking through a funeral home’s door are...
Most of the major social media platforms offer many more features than just posting updates and links. Developers at Facebook and many other sites continue to expand their abilities (and their worldwide reach) to include more community- and video-focused components. Funeral homes can easily take advantage these features to increase the number of people they connect with in their surrounding area. Take a look at the add-ons offered by Facebook that could help boost your funeral home social media marketing.
Read MoreWhen was the last time you conducted an online search and explored past the first page of results? If you’re like most search engine users, you probably rarely even bother to pay attention to websites that appear after the top five results.
Read MoreInstagram is one of the fastest growing social media platforms today, with an average of 2 billion active users per month. It’s easy to brush off Instagram’s success, especially if your funeral home just recently started managing a Facebook page. However, you shouldn’t rule Instagram out as an important marketing tool.
Read MoreGetting your firm involved in community events can have a significant impact on your funeral home marketing, providing opportunities to interact with local influencers who may recommend your services to an even larger audience. Sticking with the same event routine every year — or opting out entirely — isn’t likely to help you earn referrals and new business.
Read MoreMarketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach more customers. Even though there’s no fool proof map to marketing success, there are several ways to hurt your marketing efforts before they even begin. Here are several marketing mistakes to avoid when promoting a funeral home’s services.
Read MoreA family’s experience with your funeral home doesn’t end immediately after the funeral, and neither does their potential need for grief support. Your firm can serve an important role in this capacity, providing aftercare that offers much-need resources during difficult times and helps extend relationships within the community you serve.
Read MoreFamilies frequently cite excellent communication as a key component of their satisfaction when writing their reviews. Here are six easy ways to improve the way you communicate with client families and start earning even more great reviews for your own firm.
Read MoreThe millennial generation is the next up-and-coming group of people who are preparing to take over funeral home business operations. It can seem like a difficult task to find and keep employees who are part of this younger generation, and for good reason. The average millennial holds 7.8 different jobs between the ages of 18 and 30, which can make them seem unwilling to settle down. The truth is that millennials want to be treated just like any other employee, with a few select differences.
Read MoreDid you know that video marketing remains a key priority for businesses? Many business owners cited reduced production costs, shorter production times and easier in-house creation as reasons they decided to jump on board. Deciding to start creating your own videos can be daunting, but with a little planning, you can create effective marketing videos for your funeral home.
Read MoreIf you’ve already checked Facebook once or twice (or, well, many times) today, you’re not alone. Every day, millions of people are active on the site to stay connected to friends, family members, organizations and companies they care about.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice