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Get the latest funeral business insights, research and trends that can help grow your business.
Thinking about your own funeral can be a difficult topic, but an...
As we look to the future of funeral service, one thing is clear:...
Grieving families walking through a funeral home’s door are...
Branding is a cornerstone of effective marketing. It distinguishes you from your competitors and helps to keep your firm top-of-mind. Branding is a feeling you get when you walk into a business and an understanding of what a business stands for without having to point it out.
Read MoreIn my lifetime, I have experienced the deaths of two people very close to me. The first was my father and the second was my daughter. In both experiences, I did not have a chance to say goodbye – something no one should have to go through.
Read MoreOne of the greatest business challenges many funeral home owners and managers face is finding the right balance between managing day-to-day operations and planning for future success. It may sometimes feel like you spend most of your time on things that need your attention immediately and far too little time considering how to position your business for long-term success. In this complete guide, discover the benefits of strategic planning for your firm and how you can create your own strategic planning cycle that will help guide your funeral home business' future success.
Read MoreAfter nearly two decades in the funeral profession, I am confident a strong, active preneed program is an essential ingredient in ensuring the long-term success and security of your funeral home. Preneed not only safeguards your firm’s future, but also provides a valuable service to your client families.
Read MoreThe United States holds the service of those who protect our country in very high regard. One of the most symbolic ways we show our appreciation is by incorporating the American flag into the traditions and rituals of military and police funerals. The distinctive stars and stripes are a symbol of patriotism, bravery and history. Such a powerful symbol comes with its own unique traditions and funeral etiquette.
Read MoreIn the spring of 1868, General John Logan issued an order to the Grand Army of the Republic, a brotherhood of Veterans of the Union Army, Navy and Marine Corps:
Read MoreAccording to a recent Homesteaders’ customer satisfaction survey, roughly a third of funeral home owners are age 60+, a metric that has increased since our previous survey. Funeral professionals are getting older, and many of them are reaching—or passing—retirement age without a clear plan to transition their business to the next generation of funeral professionals.
Read MoreThere are no foolproof instructions when it comes to marketing and even less when it comes to managing a social media profile, and that unbridled creativity can be intimidating. One small misstep can lead to a surprising amount of backlash that many brands and businesses are not prepared to handle.
Read MoreDedicated funeral service professionals strive to give their client families the very best of everything – the best customer service, the best funeral service options and the best overall experience. In addition to investing in your firm, it’s important to make an investment in your own professional training and development to be better equipped to meet your high expectations for yourself and your business.
Read MoreAttending a funeral convention is a big investment, especially if you need to factor in travel and lodging expenses. But it’s also an investment in yourself and your funeral home. Every year, funeral professionals across the United States gather at state and national conventions to share new knowledge with each other and see the latest product and technology developments in the deathcare space.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice