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Is Your Funeral Home Website Search-Friendly?

October 20, 2015 by Alyssa McNab
Funeral Home Marketing

Try this quick experiment: Type “funeral homes in [your city]” into the Google search bar, and see where your funeral home ranks in the list of results. Are you happy with these results? If not – or if you’re happy with your placement and would like to keep it – you’ll need to carefully consider your funeral home website’s search engine optimization practices as part of your funeral home marketing efforts.

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Funeral Home Marketing By Walking Around

October 15, 2015 by Dean Lambert
Funeral Home Marketing

Have you ever heard of “management by walking around” (MBWA)? MBWA was something popularized in the 1980s that is still practiced by many business leaders today. It helps you be more visible, connect with your staff for idea sharing and invite suggestions for doing things better in your firm. Practiced routinely, it can provide a wealth of information about morale and productivity, as well as clues to why your firm is performing better or worse than expectations. MBWA can illuminate the internal factors influencing business goal achievement — the “strengths” and “weaknesses” components of a SWOT analysis.

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Meaningful Holiday Memorial Service Ideas

October 08, 2015 by Danielle Burmeister
Grief, Aftercare

In November 2014, my family gathered together for a memorial service celebrating the life of my grandmother. After a long and well-fought battle against cancer, she had passed away in our local hospice house, surrounded by all of us who loved her most and best. For the first time, our once jovial extended family faced a long stretch of winter holidays weighed down by the raw and acute pain of grief.

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5 Ways to Help Families Have the Talk of a Lifetime

October 01, 2015 by Alyssa McNab

October is Have the Talk of a Lifetime awareness month, and we’re looking forward to featuring the benefits of this wonderful program even more prominently on our blog and social media during this time. This important FAMIC campaign is designed to help families have conversations about their lives, so that they may remember and honor those lives in meaningful ways.

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Customer Service As Part of Your Funeral Home Business Strategy

September 29, 2015 by Krista Frank
Funeral Home Customer Service

Customer service is a key strategic function of your funeral home business, working hand-in-hand with marketing and sales. Your community outreach and advertising investments create a brand promise to urge families to consider your funeral home. Here’s how to determine if the customer service experience you provide upholds that promise.

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4 Things Holding Your Funeral Home Business Back From Growth

September 24, 2015 by Dean Lambert
Funeral Home Profitability

There are many factors that influence funeral home business growth, and they can vary based on market conditions including competition, population, location and access to media. For this post, we’ll focus on four universal themes to which many funeral home owners might relate:

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Cremation as a Catalyst for Prearranging

September 22, 2015 by Pam Kleese

At Homesteaders, we’re committed to helping our funeral home customers better serve families who choose cremation. One way we do this is through semi-annual policy owner surveys, which help gather the perspectives of preneed families who funeral professionals serve every day.

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Common Pre-need Funding Questions: Answered

September 17, 2015 by Alyssa McNab
Preneed Funeral Planning

Funeral planning comes with many options to consider – which is why planning ahead can be so beneficial for families. Instead of worrying about the practical and financial details at an emotionally difficult time, prearranging allows families to carefully consider their choices without the added stress and pressure of a recent loss.

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How to Make Your Funeral Home a Great Place to Work

September 15, 2015 by Alyssa McNab
Funeral Home Workplace

If you asked your funeral home’s staff members how they feel about working for your firm, do you know how they’d respond? This question is important for more than just your employees’ personal satisfaction – their attitudes and perceptions about their workplace will affect how they perform and how they represent your firm in the community.

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5 Mistakes Great Funeral Directors Avoid

September 08, 2015 by Danielle Burmeister
Funeral Directors

The best funeral professionals bring value to their communities, offer exceptional service and treat deceased loved ones with dignity and respect. They serve as a positive reminder of the value of funeral service and ensure that their staff embodies their mission and goals. Great funeral directors also avoid these five common mistakes – ensuring that they are meeting the needs of their client families with efficiency and expertise. 

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