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People who prearrange their funerals report high levels of satisfaction with their decision, but what gets them to the point where they’re ready to complete and fund their prearrangement? Major purchasing decisions start with awareness of a problem. In this case, the problem is that we’ll all inevitably die – and someone will have to take care of the final arrangements (both logistically and financially).
Read MoreWhen a family turns to your funeral home, they’re placing a tremendous amount of trust in you, expecting that you’ll provide compassionate care for their loved one, carry out their wishes and handle all of the details during an emotionally vulnerable time. The process is much easier (for you and for them) when you have already established a relationship of trust between your firm and the members of your community.
Read MoreIt's not hard to argue that advance funeral planning is a good idea: When it comes to any major life decision, it's better to have a plan in place. Homesteaders' research has shown that virtually all policy owners are completely or very satisfied with their decision to prearrange.* But what factors motivate people to make advance funeral plans?
Read MorePeople who choose cremation do so for a variety of reasons – including the fact that others in their family have been cremated or the desire for an environmentally friendly option. But what doesn’t change when a family chooses cremation is their wish to plan a meaningful, memorable service.
Read MoreRecommendations from family members and trusted friends are hugely influential, carrying much more weight than advertising messages. Homesteaders’ 2013 survey of policy owners revealed the importance of empowering your client families to share their experiences about prearranging with your funeral home. Friends and family members were, by far, the source most often used to learn about prearranging (apart from the person who helped make the prearrangements).
Read MoreThe news has been everywhere: the 2014 NFDA Cremation and Burial Report indicates that the rate of cremation is projected to surpass that of burial this year. To best meet the needs of a family who chooses cremation as a disposition method, you have to understand why they’ve selected cremation. If you ask meaningful questions during the initial information-gathering conversation, you may be surprised by what you discover about the real reasons families choose cremation.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
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