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4 Best Practices for Earning Referrals for Your Funeral Home

July 21, 2015 by Alyssa McNab
Funeral Home Marketing

How many families have called or walked in the door of your funeral home because one of your previous clients recommended you or they read a positive online review about your firm? Funeral professionals don’t take referrals lightly and for good reason. Third-party endorsements carry much more weight than advertising messages—and that applies to families who prearrange, too.

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How Preneed Sales Can Increase the Profitability of Your Funeral Home

July 16, 2015 by Alyssa McNab
Funeral Home Business

Funeral homes that actively communicate the benefits of advance funeral planning are doing right by their communities by empowering them with information about a service they want and need. When you provide what your client families want, you’ll have an important opportunity to increase the profitability of your funeral home.

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Questions to Start the Conversation About Preneed Funeral Planning

July 14, 2015 by Alyssa McNab
Funeral Home Marketing, Featured, Funeral Planning

People who prearrange their funerals report high levels of satisfaction with their decision, but what gets them to the point where they’re ready to complete and fund their prearrangement? Major purchasing decisions start with awareness of a problem. In this case, the problem is that we’ll all inevitably die – and someone will have to take care of the final arrangements (both logistically and financially).

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How Important Is Your Funeral Home Business to Your Community?

July 9, 2015 by Alyssa McNab
Funeral Home Business

When a family turns to your funeral home, they’re placing a tremendous amount of trust in you, expecting that you’ll provide compassionate care for their loved one, carry out their wishes and handle all of the details during an emotionally vulnerable time. The process is much easier (for you and for them) when you have already established a relationship of trust between your firm and the members of your community.

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Memorial Service Ideas for Families who Choose Cremation

July 2, 2015 by Alyssa McNab
Cremation, Featured

People who choose cremation do so for a variety of reasons – including the fact that others in their family have been cremated or the desire for an environmentally friendly option. But what doesn’t change when a family chooses cremation is their wish to plan a meaningful, memorable service.

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