Get the latest funeral business insights, research and trends that can help grow your business.
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Can you think of a person in your funeral home who your families and the rest of your staff members know they can rely on no matter what? For many firms, this person is the funeral home office manager.
Read MoreTry this quick experiment: Type “funeral homes in [your city]” into the Google search bar, and see where your funeral home ranks in the list of results. Are you happy with these results? If not – or if you’re happy with your placement and would like to keep it – you’ll need to carefully consider your funeral home website’s search engine optimization practices as part of your funeral home marketing efforts.
Read MoreHave you ever heard of “management by walking around” (MBWA)? MBWA was something popularized in the 1980s that is still practiced by many business leaders today. It helps you be more visible, connect with your staff for idea sharing and invite suggestions for doing things better in your firm. Practiced routinely, it can provide a wealth of information about morale and productivity, as well as clues to why your firm is performing better or worse than expectations. MBWA can illuminate the internal factors influencing business goal achievement — the “strengths” and “weaknesses” components of a SWOT analysis.
Read MoreLast November, my family gathered together for a memorial service celebrating the life of my grandmother. After a long and well-fought battle against cancer, she had passed away in our local hospice house, surrounded by all of us who loved her most and best. For the first time, our once jovial extended family faced a long stretch of winter holidays weighed down by the raw and acute pain of grief.
Read MoreOctober is Have the Talk of a Lifetime awareness month, and we’re looking forward to featuring the benefits of this wonderful program even more prominently on our blog and social media during this time. This important FAMIC campaign is designed to help families have conversations about their lives, so that they may remember and honor those lives in meaningful ways.
Read MoreCustomer service is a key strategic function of your funeral home business, working hand-in-hand with marketing and sales. Your community outreach and advertising investments create a brand promise to urge families to consider your funeral home. Here’s how to determine if the customer service experience you provide upholds that promise.
Read MoreThere are many factors that influence funeral home business growth, and they can vary based on market conditions including competition, population, location and access to media. For this post, we’ll focus on four universal themes to which many funeral home owners might relate:
Read MoreAt Homesteaders, we’re committed to helping our funeral home customers better serve families who choose cremation. One way we do this is through semi-annual policy owner surveys, which help gather the perspectives of preneed families who funeral professionals serve every day.
Read MoreFuneral planning comes with many options to consider – which is why planning ahead can be so beneficial for families. Instead of worrying about the practical and financial details at an emotionally difficult time, prearranging allows families to carefully consider their choices without the added stress and pressure of a recent loss.
Read MoreIf you asked your funeral home’s staff members how they feel about working for your firm, do you know how they’d respond? This question is important for more than just your employees’ personal satisfaction – their attitudes and perceptions about their workplace will affect how they perform and how they represent your firm in the community.
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