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5 Funeral Home Resolutions You’ll Want to Keep Next Year

December 15, 2015 by Alyssa McNab
Funeral Home Business

It’s the time of the year when we reflect on the previous 12 months and begin to look ahead to the coming year. Where do you want to be a year from now? A simple way to build out your goals is to make New Year’s resolutions.

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How Funeral Professionals Can Build Relationships with Hospices (Part 1)

December 10, 2015 by Kim Medici Shelquist
Funeral Industry Trends

“Seek first to understand, then to be understood.”

The late Stephen Covey made this concept #5 on his list of “The 7 Habits of Highly Effective People,” but long before that, St. Francis of Assisi made it part of his prayer for divine guidance. Perhaps nowhere are these words more relevant than in the efforts to form effective relationships between funeral service and hospice care professionals. There are certainly existing areas of mutual understanding between the two professions. End-of-life and death care professions tend to be those where only the most passionate individuals survive. It’s rare to meet a funeral or hospice professional who views the job as just another way to pay the bills. We are passionate about our work!

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How to Help Families Talk to Their Loved Ones About Funeral Planning

December 08, 2015 by Alyssa McNab
Preneed Funeral Planning

As you interact with families each day, you experience many different perceptions and attitudes about death. You’ve likely encountered people who know very little about end-of-life issues or how funeral planning works – simply because they’ve never taken the time to think about these issues or discuss them with others.

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Why Cremation Rates are Increasing (It’s Not Just About Price)

December 03, 2015 by Danielle Burmeister

My husband and I are cheap. He drives a 15-year-old car with 190,000 miles and no air conditioning. I check Facebook and email on a Dell laptop I found on a super sale for $160. We use cell phones that are at least five years old. We don’t pay for cable and usually watch the newest blockbusters whenever they become available at our local library. We clip coupons and shop sales. And we make out like bandits on Black Friday.

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Why We’re Thankful for Funeral Professionals

November 19, 2015 by Danielle Burmeister
Featured, Funeral Directors

The year I turned 12, we celebrated my birthday with boxed macaroni and cheese and diet sodas enjoyed quickly and quietly in the main office of the funeral home. When my sister graduated high school, we toasted the milestone in a conference room with McDonald’s hamburgers and stale Oreo cookies while my dad ran back and forth to a visitation. During my freshman year of college, we didn’t celebrate Christmas together until January, unwrapping presents and listening to Mannheim Steamroller when everyone else in our neighborhood was dropping their trees on the curb for the trash collector.

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Compelling Ways to Communicate the Value of Your Funeral Services

November 17, 2015 by Danielle Burmeister
Funeral Home Marketing

In 2004, Al and Laura Ries published The Fall of Advertising and the Rise of PR, introducing what was then considered a radical new approach to marketing. The father-daughter pair argued that, in order to remain effective, marketers had to address the needs of today’s consumers, rather than those of consumers who were making the majority of the buying decisions in the 1950s, 60s and 70s. Consider the following excerpt:

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How a Funeral Home Blog Can Help You Connect with Your Community

November 12, 2015 by Alyssa McNab
Funeral Home Marketing

More and more often, people turn to online resources to get information that drives their purchasing decisions. In fact, one study estimates that by 2020, customers will manage 85% of their relationships without talking to a human. Beyond using your website to find general information about your services, members of your community could also be exploring the content to gain a better overall picture of the type of business you’re operating – and form opinions about whether or not they’d want to use your services in the future.

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Why Ignoring Preneed Could Cost Your Funeral Home Business

November 03, 2015 by Alyssa McNab
Preneed Funeral Planning

Homesteaders conducts periodic surveys of our policy owners to learn more about their experiences with prearranging. The results of these studies reveal a lot about what motivates consumers to plan and fund funerals in advance, and this information can help funeral home owners craft meaningful messages about prearranging to share with their client families.

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Cremation Services or Traditional Funeral – Why Not Both?

October 27, 2015 by Danielle Burmeister

In 1949, retired American Army Captain Harold William Atkins was working part time at his father’s Pensacola, FL, ice cream shop. After noticing several customers ordering ice cream cones with two flavors stacked atop one another, he began working on a device which could dispense two flavors, in equal measure, at the same time. As the inventor of the enormously popular chocolate/vanilla twist cone, Atkins understood 65 years ago what many funeral professionals today continue to wrestle with: sometimes, customers want two seemingly incompatible things at the same time.

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5 Qualities to Look for When Hiring a Funeral Home Office Manager

October 22, 2015 by Holly Cully
Funeral Home Workplace

Can you think of a person in your funeral home who your families and the rest of your staff members know they can rely on no matter what? For many firms, this person is the funeral home office manager.

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