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Funeral Planning Checklist: Considerations for Families

March 03, 2016 by Alyssa McNab
Preneed Funeral Planning, Featured

Many families can be caught off-guard by the number of tasks that must be completed within a day or two of a loved one’s death. Even those who have planned a funeral before may find themselves overwhelmed by the decisions that need to be made and details that must be coordinated.

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Why Policy Owners Decided to Prearrange

March 01, 2016 by Alyssa McNab
Preneed Funeral Planning

Think about the last time a company’s marketing message caught your attention and inspired you to take action to purchase a product or service. Chances are good that the company piqued your interest by communicating to you not about what it does, but about how what it does can help you.

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How to Celebrate Your Funeral Home Anniversary

February 25, 2016 by Homesteaders Life Company
Funeral Home Marketing

My husband and I will be celebrating our 30th wedding anniversary at the end of June. We’ve been discussing plans for marking this special occasion for months now. Should we finally take that trip overseas or just have a simple party to celebrate with close family and friends? A lot depends on our budget, of course, but no matter what we finally decide, we both agree that it’s important to recognize this milestone in our marriage. We look forward to taking time to reflect on what we’ve accomplished and reaffirming our commitment to the future.

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How to Create Great Funeral Home Marketing Videos on a Budget (Part 2)

February 18, 2016 by Danielle Burmeister
Funeral Home Marketing

In last week’s post, I shared a few budget-friendly tips for investing in equipment and software to produce professional quality funeral home marketing videos. Once you have those logistics taken care of, you can focus on the meat of your video marketing: creating content.

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Why Mentoring is Important for Funeral Service Professionals

February 16, 2016 by Alyssa McNab
Featured, Funeral Directors, Funeral Home Workplace

Funeral service builds and strengthens connections between people. Your firm builds lasting connections with your community through your involvement with local organizations and events. The families you serve build connections with the staff members who helped them through the most difficult times in their lives. People who attend funeral services build or strengthen connections with one another thanks to the opportunities your hard work provides.

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How to Create Great Funeral Home Marketing Videos on a Budget (Part 1)

February 11, 2016 by Danielle Burmeister
Funeral Home Marketing

It is no secret that visual content – especially video – is the most effective means of advertising in today’s digital landscape. In fact, a recent study by Skyword found that individuals who watch a product video are 64-85% more likely to make a purchase. In addition, video marketing results in increased engagement, better visibility and higher retention rates. And, according to HubSpot, 78% of all internet users watch online videos at least once a week, and over half watch online videos every day. 

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4 Important Funeral Home Market Research Questions

February 09, 2016 by Homesteaders Life Company
Funeral Home Business

In a recent blog post, we explained how funeral home market research data can help you gain a better understanding of your community. Instead of basing your funeral home business decisions on anecdotal evidence, you can use the data to monitor demographic trends that may affect your firm in the future.

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Using Pinterest for Funeral Home Marketing

February 04, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Home Social Media

In 2010, Ben Silbermann posted the first pin on the visual bookmarking website Pinterest. It was a milestone step in what had been a long journey to create a new online experience. Silbermann and his business partners wanted to take the personal activity of collecting to the internet – and it worked.

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Using Market Analysis to Lock Down Market Share in Your Community

February 02, 2016 by Amy Johnson
Funeral Home Marketing, Featured

Many local business owners say they know their communities very well. But often, these business owners base their understanding of a community’s demographics, attitudes and preferences on anecdotal evidence – not data. For example, a business owner might make assumptions about how the community perceives their business based on a small sample of feedback they personally receive from clients. While instincts and personal experience hold some value, they do not provide all of the information necessary to make strategic and tactical decisions that result in long-term success for a business.

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Finding and Nurturing Advocates for Your Funeral Home Business

January 28, 2016 by Danielle Burmeister
Funeral Home Marketing, Funeral Home Business

A few weeks ago, I ran into a former co-worker at the local coffee shop. A recent college graduate, she told me how challenging she was finding “adult life” – juggling rent, student loan payments and grocery bills while trying to save money for a new camera so she could expand her freelance business.

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