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We’ve all seen the headlines regarding the customer data breaches that have occurred in recent years at large organizations like T-Mobile, Yum Brands, ChatGPT and more. Although these examples happened with large companies, this doesn’t mean a data breach can’t happen to your funeral home. The last thing you want to see is your firm’s name on the front page of your local paper due to the theft of your customers’ data.
Read MoreAmong many things, one part of a person’s legacy is their digital footprint, including social media profiles. We invest a lot of time into building an online presence that reflects our personality. But what happens to social media accounts after we die?
Read MoreCommunities today are more diverse than they ever have been. From the mixing of generations in the workplace to increasing ethnic and religious diversity, funeral homes need to adapt to serve the changing needs of their communities.
Read MorePets are more than just animals. They are furry members of the family and quickly become your best friends. You find yourself talking to them as if they are human. You build a bond with them. It can be difficult to say goodbye to pets and can be like losing a family member. The grieving process applies to any type of death, pets included. Pet memorialization is a good way to have some closure.
Read MoreMarketing your firm looks a lot different these days. With countless social media channels and digital marketing tactics, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.
Read MoreChildren deal with death and grief in different ways. Some may become angry and aggressive, some may ask questions and some may continue on as if nothing happened. Regardless of how a child deals with grief, it is important to understand how to properly handle the child’s reaction to the loss of a loved one.
Creating a better world by acknowledging our own mortality seems a lofty goal. That said, during the years I worked in hospice care I heard many stories of people who considered their terminal diagnosis a “gift” which brought into perspective those things that most mattered to them and forced them into open, honest conversations about what they wanted to achieve in the weeks and months before their death. My co-workers in hospice were passionate about helping patients along that journey.
Read MoreThe older you get, the faster time goes by. It seems impossible a year has passed since I visited the Iowa Veterans Cemetery on Memorial Day and participated in the various commemorative events with my Patriot Guard Riders (PGR) chapter. As the child of a United States Air Force officer who is a decorated Vietnam War Veteran and military consultant after retirement from the service, the brother of a U.S. Navy Seal Team member and the father of a Corporal in the U.S. Marine Corps who served in Afghanistan, I have a deep reverence for the Armed Forces and the meaning of Memorial Day.
Read MoreIt's common for professionals from financial services, law enforcement, fire/EMS, engineering, the medical and legal fields and members of the Armed Forces to recruit high school students on a regular basis. Funeral home owners and preneed professionals also have the opportunity to spark interest in the field by promoting what they do in high schools, area colleges and youth organizations.
Read MoreThere are likely many parallels in the process of a funeral home owner deciding when and how to more actively promote preneed, to how and when a consumer decides they wish to prearrange. In a recent Homesteaders Life Company study of its policy owners, 38% of the participants reported waiting a year or more to prearrange after they first considered it.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice