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Homesteaders Life Company

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.

Recent Posts

What Does Memorial Day Mean to You?

May 30, 2016 by Homesteaders Life Company
Aftercare

The older you get, the faster time goes by. It seems impossible a year has passed since I visited the Iowa Veterans Cemetery on Memorial Day and participated in the various commemorative events with my Patriot Guard Riders (PGR) chapter. As the child of a United States Air Force officer who is a decorated Vietnam War Veteran and military consultant after retirement from the service, the brother of a U.S. Navy Seal Team member and the father of a Corporal in the U.S. Marine Corps who served in Afghanistan, I have a deep reverence for the Armed Forces and the meaning of Memorial Day.

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6 Ways to Inspire Others to Pursue Funeral Service Careers

May 24, 2016 by Homesteaders Life Company
Funeral Home Business

It's common for professionals from financial services, law enforcement, fire/EMS, engineering, the medical and legal fields and members of the Armed Forces to recruit high school students on a regular basis. Funeral home owners and preneed professionals also have the opportunity to spark interest in the field by promoting what they do in high schools, area colleges and youth organizations.

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3 Signs Your Funeral Home Business Needs a Marketing Partner

May 5, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Business

There are likely many parallels in the process of a funeral home owner deciding when and how to more actively promote preneed, to how and when a consumer decides they wish to prearrange. In a recent Homesteaders Life Company study of its policy owners, 38% of the participants reported waiting a year or more to prearrange after they first considered it.

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5 Reasons Why Funeral Home Social Media Matters

April 28, 2016 by Homesteaders Life Company
Funeral Home Social Media

Since its founding in 2004, Facebook has grown to 2+ billion users. Twitter now boasts over 200 million users. And many other social networks claim large, loyal followings. But even people who use social media regularly for personal networking purposes can become overwhelmed when faced with the prospect of using it for their businesses. It can seem big, complicated and time-consuming. Adding to the confusion is the fact that most people think social media is one thing, when in fact the word “media” is plural.

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Life Lessons From Working in Funeral Service

December 22, 2015 by Homesteaders Life Company
Funeral Home Business

At Homesteaders, we are committed to promoting the value of funeral service. We have always believed we are in two businesses — funeral service and insurance — and we want our staff to reflect our values. Many of our employees had experience in the funeral profession prior to joining Homesteaders — some as funeral directors, some as administrative support and a few who actually grew up in a funeral home.

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5 Qualities to Look for When Hiring a Funeral Home Office Manager

October 22, 2015 by Homesteaders Life Company
Funeral Home Business

Can you think of a person in your funeral home who your families and the rest of your staff members know they can rely on no matter what? For many firms, this person is the funeral home office manager.

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4 Things Holding Your Funeral Home Business Back From Growth

September 24, 2015 by Homesteaders Life Company
Funeral Home Business

There are many factors that influence funeral home business growth, and they can vary based on market conditions including competition, population, location and access to media. Keep reading to discover four universal themes to which many funeral home owners might relate.

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4 Ways Aftercare Can Help Grow Your Funeral Home Business

August 27, 2015 by Homesteaders Life Company
Funeral Home Marketing, Aftercare

Successful funeral professionals recognize that the funeral service is not the end. Your relationship with families begins when you start the planning process and extends beyond the conclusion of the memorial and burial services. For some families, this relationship may only last a few weeks, while other families may benefit from aftercare for months or even years. 

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