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Homesteaders Life Company

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.

Recent Posts

3 Online Security Tips to Keep Your Funeral Business Accounts Safe

September 30, 2016 by Homesteaders Life Company
Funeral Home Business

We’ve all seen the headlines regarding the customer data breaches that have occurred in recent years at large organizations like T-Mobile, Yum Brands, ChatGPT and more. Although these examples happened with large companies, this doesn’t mean a data breach can’t happen to your funeral home. The last thing you want to see is your firm’s name on the front page of your local paper due to the theft of your customers’ data.

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Social Media Accounts After Death: Memorialization Options

August 25, 2016 by Homesteaders Life Company
Featured, Funeral Home Social Media

Among many things, one part of a person’s legacy is their digital footprint, including social media profiles. We invest a lot of time into building an online presence that reflects our personality. But what happens to social media accounts after we die?

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How Your Funeral Business Can Serve an Increasingly Diverse Community

August 16, 2016 by Homesteaders Life Company
Funeral Industry Trends, Funeral Home Business, Community Engagement

Communities today are more diverse than they ever have been. From the mixing of generations in the workplace to increasing ethnic and religious diversity, funeral homes need to adapt to serve the changing needs of their communities.

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5 Pet Memorial Ideas: Tips for Your Client Families

July 12, 2016 by Homesteaders Life Company

Pets are more than just animals. They are furry members of the family and quickly become your best friends. You find yourself talking to them as if they are human. You build a bond with them. It can be difficult to say goodbye to pets and can be like losing a family member. The grieving process applies to any type of death, pets included. Pet memorialization is a good way to have some closure.

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Community Involvement and Outreach Ideas for Funeral Homes

June 30, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Business, Community Engagement

Marketing your firm looks a lot different these days. With countless social media channels and digital marketing tactics, there are so many new ways to reach people in your community. However, it remains true that one of the best ways to build lasting connections is to get out in your community and meet people.

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Enhance Your Funeral Home’s Aftercare with These Grief Resources for Children

June 21, 2016 by Homesteaders Life Company

Children deal with death and grief in different ways. Some may become angry and aggressive, some may ask questions and some may continue on as if nothing happened. Regardless of how a child deals with grief, it is important to understand how to properly handle the child’s reaction to the loss of a loved one.

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The Benefits of Funeral Service and Hospice Partnerships

June 2, 2016 by Homesteaders Life Company
Funeral Home Business

Creating a better world by acknowledging our own mortality seems a lofty goal. That said, during the years I worked in hospice care I heard many stories of people who considered their terminal diagnosis a “gift” which brought into perspective those things that most mattered to them and forced them into open, honest conversations about what they wanted to achieve in the weeks and months before their death. My co-workers in hospice were passionate about helping patients along that journey.

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What Does Memorial Day Mean to You?

May 30, 2016 by Homesteaders Life Company

The older you get, the faster time goes by. It seems impossible a year has passed since I visited the Iowa Veterans Cemetery on Memorial Day and participated in the various commemorative events with my Patriot Guard Riders (PGR) chapter. As the child of a United States Air Force officer who is a decorated Vietnam War Veteran and military consultant after retirement from the service, the brother of a U.S. Navy Seal Team member and the father of a Corporal in the U.S. Marine Corps who served in Afghanistan, I have a deep reverence for the Armed Forces and the meaning of Memorial Day.

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6 Ways to Inspire Others to Pursue Funeral Service Careers

May 24, 2016 by Homesteaders Life Company
Funeral Home Business

It's common for professionals from financial services, law enforcement, fire/EMS, engineering, the medical and legal fields and members of the Armed Forces to recruit high school students on a regular basis. Funeral home owners and preneed professionals also have the opportunity to spark interest in the field by promoting what they do in high schools, area colleges and youth organizations.

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3 Signs Your Funeral Home Business Needs a Marketing Partner

May 5, 2016 by Homesteaders Life Company
Funeral Home Marketing, Funeral Home Business

There are likely many parallels in the process of a funeral home owner deciding when and how to more actively promote preneed, to how and when a consumer decides they wish to prearrange. In a recent Homesteaders Life Company study of its policy owners, 38% of the participants reported waiting a year or more to prearrange after they first considered it.

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