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Homesteaders Life Company

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses.

Recent Posts

A Guide to Strategic Planning for Your Funeral Home Business

August 3, 2017 by Homesteaders Life Company
Funeral Home Business

One of the greatest business challenges many funeral home owners and managers face is finding the right balance between managing day-to-day operations and planning for future success. It may sometimes feel like you spend most of your time on things that need your attention immediately and far too little time considering how to position your business for long-term success. In this complete guide, discover the benefits of strategic planning for your firm and how you can create your own strategic planning cycle that will help guide your funeral home business' future success.

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5 Rules for Growing a Strong Preneed Program

July 20, 2017 by Homesteaders Life Company
Funeral Home Business, Funeral Planning

After nearly two decades in the funeral profession, I am confident a strong, active preneed program is an essential ingredient in ensuring the long-term success and security of your funeral home. Preneed not only safeguards your firm’s future, but also provides a valuable service to your client families.

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A Guide to American Flag Etiquette and Traditions

June 8, 2017 by Homesteaders Life Company
Featured, Funeral Etiquette

The United States holds the service of those who protect our country in very high regard. One of the most symbolic ways we show our appreciation is by incorporating the American flag into the traditions and rituals of military and police funerals. The distinctive stars and stripes are a symbol of patriotism, bravery and history. Such a powerful symbol comes with its own unique traditions and funeral etiquette.

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4 Big Funeral Home Social Media Mistakes—and How to Fix Them

May 4, 2017 by Homesteaders Life Company
Funeral Home Social Media

There are no foolproof instructions when it comes to marketing and even less when it comes to managing a social media profile, and that unbridled creativity can be intimidating. One small misstep can lead to a surprising amount of backlash that many brands and businesses are not prepared to handle. 

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How to Get the Most Value Out of Your Funeral Convention Experience

March 30, 2017 by Homesteaders Life Company
Featured, Funeral Home Business

Attending a funeral convention is a big investment, especially if you need to factor in travel and lodging expenses. But it’s also an investment in yourself and your funeral home. Every year, funeral professionals across the United States gather at state and national conventions to share new knowledge with each other and see the latest product and technology developments in the deathcare space.

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Serving the “Nones” Through Celebration of Life Services

March 16, 2017 by Homesteaders Life Company
Funeral Planning

Historically, a funeral has been a religiously driven event. Rather than mourning a loved one, deeply religious individuals often gather to celebrate and acknowledge that their loved one is in a better place. There are five major religions and tens of thousands of other religions on Earth, and each has a specific conception of the afterlife. However, a growing demographic in the United States is ready to upset these traditions.

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Maintaining Relationships with Funeral Business Client Families

February 2, 2017 by Homesteaders Life Company
Funeral Home Marketing

It’s something nearly every funeral professional hates to see: An obituary for someone from a family served for generations, who this time chose another funeral home. Things have changed during the past decade or so, which affects the way funeral directors must think about their funeral business.

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Creative Ways to Incorporate Photos into a Celebration-of-Life Service

December 1, 2016 by Homesteaders Life Company
Funeral Planning

Losing a loved one is one of the most difficult experiences a family will have to navigate. Finding creative ways to help your client families remember and celebrate their loved ones is an important part of the grieving process. Incorporating photos into a service is just one example. Keep reading to discover six creative ways to help families incorporate photos into their memorial or celebration-of-life services.

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Manage the Unexpected: Event-Planning Strategies for Funeral Directors

November 17, 2016 by Homesteaders Life Company
Funeral Home Business

When my mom died earlier this year, my family decided to place a few mementos in the casket with her. We mentioned this to the funeral director as we were discussing arrangements, and she immediately offered to gather the keepsakes in a box for us first. She explained that this would prevent the items from shifting and making noise when the casket was moved, which had happened to a family during a recent service.

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Achieving Success Through Preneed Training Opportunities

November 8, 2016 by Homesteaders Life Company
Funeral Planning

The funeral professionals who are driven to get better and learn new techniques are the ones who see results. That’s why it’s so important to participate in valuable opportunities to develop the skills you have and learn from others who share your passion for the profession. 

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