Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

How to Start a Funeral Home Aftercare Program

April 11, 2019 by Alyssa McNab
Aftercare

A family’s experience with your funeral home doesn’t end immediately after the funeral, and neither does their potential need for grief support. Your firm can serve an important role in this capacity, providing aftercare that offers much-need resources during difficult times and helps extend relationships within the community you serve.

Read More

6 Easy Ways to Improve Communication with Client Families

March 28, 2019 by Alyssa McNab
Funeral Home Business

Families frequently cite excellent communication as a key component of their satisfaction when writing their reviews. Here are six easy ways to improve the way you communicate with client families and start earning even more great reviews for your own firm.

Read More

How To Recruit And Retain Millennial Employees

March 21, 2019 by Steve Shaffer
Funeral Industry Trends, Funeral Home Business

The millennial generation is the next up-and-coming group of people who are preparing to take over funeral home business operations. It can seem like a difficult task to find and keep employees who are part of this younger generation, and for good reason. The average millennial holds 7.8 different jobs between the ages of 18 and 30, which can make them seem unwilling to settle down. The truth is that millennials want to be treated just like any other employee, with a few select differences. 

Read More

Low-Cost Video Marketing Tools for Funeral Homes

February 15, 2019 by Homesteaders Life Company
Funeral Home Marketing

Did you know that video marketing remains a key priority for businesses? Many business owners cited reduced production costs, shorter production times and easier in-house creation as reasons they decided to jump on board. Deciding to start creating your own videos can be daunting, but with a little planning, you can create effective marketing videos for your funeral home. 

Read More

Promoting A Funeral Home Event on Facebook

January 10, 2019 by Alyssa McNab
Funeral Home Social Media

If you’ve already checked Facebook once or twice (or, well, many times) today, you’re not alone. Every day, millions of people are active on the site to stay connected to friends, family members, organizations and companies they care about.

Read More

5 Characteristics that Make Us Grateful for Funeral Professionals

November 15, 2018 by Alyssa McNab
Funeral Home Business

One of my colleagues at Homesteaders recently shared her thoughts about working with funeral professionals, and one comment in particular really resonated with me: “They are just the kind of people that you want to know,” she said. “They have the biggest hearts, and they would do anything for you.”

Read More

What to Wear to a Funeral, Visitation or Celebration of Life Service

September 20, 2018 by Homesteaders Life Company
Featured, Funeral Etiquette

The discussion on what to wear happens pretty frequently when people get together for an event. It’s human nature to be concerned about fitting in and looking appropriate for the situation you’re walking into. It’s for this reason that you can find hundreds of articles, blogs, etiquette columns and Pinterest pins about what to wear to a funeral.

Read More

What You Can Do to Help A Community in Mourning

August 9, 2018 by Danielle Burmeister
Aftercare, Community Engagement

On June 24, 2009, Ed Thomas was in the weight room at Aplington-Parkersburg High School, coaching the school’s football team through their summer weight training program. A little before 8 a.m., a former player entered the school and opened fire, shooting and killing his former coach before fleeing the scene.

Read More

Interview: The Importance of Funeral Home Leadership and Community Service

June 21, 2018 by Homesteaders Life Company
Funeral Home Business, Community Engagement

In 2018, Homesteaders partnered with the Greater Des Moines Habitat for Humanity for the first CEO Build event that brought together CEOs from insurance companies located in central Iowa together. Spearheaded by Homesteaders' former Chairman Steve Lang, the team of leaders built pieces of a home for a deserving local family. 

Read More

7 Ways to Celebrate Father’s Day without Dad

June 14, 2018 by Homesteaders Life Company
Aftercare

Each year as we approach Father’s Day, it’s important to remember the fathers and grandfathers who have passed away. Whether it was recent or several years ago, client families can still be grieving in their own, unique ways. 

Read More