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Most of us have either witnessed or been part of a funeral procession. The images are somber and moving, alerting the entire community that one of their own has died. Growing up in small-town Iowa, I remember more than a few occasions when my parents pulled over our car to wait for what seemed to be an endless stream of cars driving by in slow-motion, headlights beaming, flags proudly waving. Once the final car passed, we’d proceed.
Read MoreThinking ahead to “what’s next” can be particularly tough when day-to-day-tasks are demanding and the short-term future seems uncertain. But innovative funeral home owners and managers aren’t just thinking about the technology, services and products their client families want now. They’re looking ahead to how those current needs could influence consumers’ perceptions and the types of experiences their communities may expect from them in the future.
Read MoreI was recently tasked with writing my stepmom’s obituary. I thought it would be easy for me, but it wasn’t. I had the basic information to start: date and place of birth, date of death, etc., but the story of her life was much more complex than that. I wasn’t sure how I was going to capture it in a few short paragraphs. Ultimately, with input from family, I chose to keep it short and sweet... just like her.
Read MoreEach June, cities across America host parades, speaking events and community building activities to celebrate LGBTQ+ Pride Month. It’s a time for us to acknowledge and honor the impact and accomplishments of those in the LGBTQ+ community. It’s also a time to listen and learn, and to reflect on how we, as a profession, can engage with this community at a higher level.
Read MoreThe coronavirus pandemic affected us all in different ways — many of us lost family members and friends unexpectedly and many of us know someone who lost a family member or friend. We are heartbroken for anyone who experienced a loss during the pandemic, but, most of all, we are heartbroken because we were not able to show our support in person with a hug or a few words of support at their funeral services. Our hearts ache to know these families were not able to be surrounded by the army of friends and relatives they’ve each had supporting them through other, less painful life events.
Read MoreWomen’s History Month began in 1987 and is dedicated to celebrating the often-overlooked contributions that women have made throughout history. This year, the National Women's History Alliance announced the theme, "'Providing Healing, Promoting Hope,' [as] both a tribute to the ceaseless work of caregivers and frontline workers during this ongoing pandemic and also a recognition of the thousands of ways that women of all cultures have provided both healing and hope throughout history."
Read MoreFuneral professionals work hard to be emotionally supportive for the bereaved, use their professional training to care for the deceased and create events that will begin healing. The people they serve are likely going through some of the toughest days of their lives. The last thing a funeral professional will do is complain about how difficult their job is.
Read MoreHosting group presentations in your community is an important marketing component for many funeral homes. When executed correctly, group presentations can help share the benefits of advance funeral planning with more families. Even though hosting these community events is very different from funerals, planning group presentations utilizes the highly developed planning skills that funeral professionals already possess.
Read MoreIt’s the news no one wants to hear: Someone you care about has lost a loved one. When you know the person who is grieving, but don’t know their loved one well (if at all), it can be especially difficult to decide what to say. Later, when supporting the person during and after the visitation, funeral or memorial service, it can also be tough to know how to express your sympathy.
Read MoreFor many years, funeral home businesses have used direct mail as one way to establish relationships with potential preneed customers. The value of using direct mail for funeral home marketing has stood the test of time, but the most effective methods are always changing alongside evolving consumer preferences.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice
Please visit www.homesteaderslife.com/covid-19-coronavirus-information for information about coronavirus (COVID-19).