Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice
Get the latest funeral business insights, research and trends that can help grow your business.
With the internet and copious amounts of information at our...
In the journey of life, death and grief are threads we all must...
Homesteaders’ 2023 annual report is now available, and we’re...
It’s the news no one wants to hear: Someone you care about has lost a loved one. When you know the person who is grieving, but don’t know their loved one well (if at all), it can be especially difficult to decide what to say. Later, when supporting the person during and after the visitation, funeral or memorial service, it can also be tough to know how to express your sympathy.
Read MoreFor many years, funeral home businesses have used direct mail as one way to establish relationships with potential preneed customers. The value of using direct mail for funeral home marketing has stood the test of time, but the most effective methods are always changing alongside evolving consumer preferences.
Read MoreFamilies, just like ecosystems, like stability and consistency. One of the largest sources of stress is continual, disruptive change — and the loss of a loved one creates ongoing and disruptive change. So what can funeral professionals do?
Read MoreRalph Waldo Emerson once noted, “If we encounter a man of rare intellect, we should ask him what books he reads.” His words ring just as true today as they did when he penned them. Despite our easy access to search engines, apps and Wikipedia, reading good books remains one of the easiest, cheapest and fastest ways to absorb information. Reading has been linked with increased empathy and (of course) intelligence, and a well-stocked library provides a vehicle for us to experience new things, increase awareness and develop new skills.
Read MoreMost of the major social media platforms offer many more features than just posting updates and links. Developers at Facebook and many other sites continue to expand their abilities (and their worldwide reach) to include more community- and video-focused components. Funeral homes can easily take advantage these features to increase the number of people they connect with in their surrounding area. Take a look at the add-ons offered by Facebook that could help boost your funeral home social media marketing.
Read MoreExperienced funeral professionals understand that the families they serve are going through some of the most difficult times in their lives. People who are grieving can be under stress from many different causes, which can lead to breakdowns in communication, family conflict and more.
Read MoreWhen was the last time you conducted an online search and explored past the first page of results? If you’re like most search engine users, you probably rarely even bother to pay attention to websites that appear after the top five results.
Read MoreInstagram is one of the fastest growing social media platforms today, with an average of 2 billion active users per month. It’s easy to brush off Instagram’s success, especially if your funeral home just recently started managing a Facebook page. However, you shouldn’t rule Instagram out as an important marketing tool.
Read MoreGetting your firm involved in community events can have a significant impact on your funeral home marketing, providing opportunities to interact with local influencers who may recommend your services to an even larger audience. Sticking with the same event routine every year — or opting out entirely — isn’t likely to help you earn referrals and new business.
Read MoreMarketing is a constantly moving target. There are a thousand ways to do it and no clear-cut path to success. It’s often a game of trial and error, which can be frustrating for businesses that are trying to reach more customers. Even though there’s no fool proof map to marketing success, there are several ways to hurt your marketing efforts before they even begin. Here are several marketing mistakes to avoid when promoting a funeral home’s services.
Read More© 2024 Homesteaders Life Company. All Rights Reserved.
Life insurance and annuity products are issued by Homesteaders Life Company. Products are subject to state availability.
Any information regarding Homesteaders Life Company's products is intended solely for licensed insurance and funeral professionals.
Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice