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First impressions are everything. And most times, you don’t get a second chance to make a first impression. A client’s first experience with your firm—and every experience after that—has a tremendous impact on their overall impression of doing business with you. In the latest “State of the Connected Consumer” report published by Salesforce, 88% of consumers agreed that “the experience a company provides is as important as its product or services.”
Read MoreBecause every person grieves differently, it’s important for funeral professionals to offer a variety of grief support resources to help individuals through the most difficult times in their lives. In addition to aftercare activities such as hosting grief support groups, sponsoring holiday memorial services and helping families recognize milestones after a loved one’s death, providing a library of grief support books can be valuable to your client families and others in your community.
Read MoreConsumers’ perceptions of a business are often influenced by messages they encounter before they experience the organization’s products or services. In an effort to ensure they’re making the best possible choice, they turn to many different resources to learn more about what the company offers – and to gather opinions from others.
Read MoreGrief is a long, hard and complicated process. It can take decades for someone to overcome the pain of a sudden, traumatic loss. That’s why, as a funeral professional, it is so important that your funeral home marketing efforts include aftercare. Finding creative ways — like fitness events — to reach your client families after their loss can be instrumental in helping them process their grief.
Read MoreThe frenzy of an at-need funeral often requires an efficient approach to writing obituaries. As funeral professionals, your focus is on those personal interactions that demand your immediate attention. You generously and tirelessly bring your energy and empathy to arrangement conferences, first viewings, visitations, memorials and graveside services. It seems unreasonable to expect you and your staff to use some of those limited resources to pen a more meaningful obituary. But, if you should need to, here are a few tips to help you craft a creative and memorable obituary for your client families.
Read MoreGenealogy and funeral service share important common threads: Both involve building and enhancing family connections and ensuring lives are not forgotten. Because of this, hosting a genealogy-related event at your funeral home can help people in the community form relationships with your funeral home and become advocates for the value you provide.
Read MoreOne of the most valuable gifts funeral professionals have to offer families is the ability to facilitate important conversations about final wishes. Your expertise allows you to educate people about the value of planning ahead to ensure their memorialization preferences will be honored.
Read MoreMany families can be caught off-guard by the number of tasks that must be completed within a day or two of a loved one’s death. Even those who have planned a funeral before may find themselves overwhelmed by the decisions that need to be made and details that must be coordinated.
Read MoreFuneral service builds and strengthens connections between people. Your firm builds lasting connections with your community through your involvement with local organizations and events. The families you serve build connections with the staff members who helped them through the most difficult times in their lives. People who attend funeral services build or strengthen connections with one another thanks to the opportunities your hard work provides.
Read MoreIn 2010, Ben Silbermann posted the first pin on the visual bookmarking website Pinterest. It was a milestone step in what had been a long journey to create a new online experience. Silbermann and his business partners wanted to take the personal activity of collecting to the internet – and it worked.
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Texas consumers visit www.prepaidfunerals.texas.gov for more information.
Your California Privacy Choice