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How to Conduct A Market Analysis for Your Funeral Home Business

February 2, 2016 by Amy Johnson
Funeral Home Marketing, Featured

Many local business owners say they know their communities very well. But often, these business owners base their understanding of a community’s demographics, attitudes and preferences on anecdotal evidence – not data. For example, a business owner might make assumptions about how the community perceives their business based on a small sample of feedback they personally receive from clients. While instincts and personal experience hold some value, they do not provide all of the information necessary to make strategic and tactical decisions that result in long-term success for a business.

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What Families Who Choose Cremation Services Want You to Know

January 19, 2016 by Alyssa McNab
Cremation

Think about the most recent positive experience you had with a service provider. Most likely, your experience was notable because the people you worked with made an effort to understand your preferences and then used their own expertise to offer reliable suggestions about how they could accommodate your choices.

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Continuing the Conversation After Prearranging

January 12, 2016 by Alyssa McNab
Funeral Home Marketing, Funeral Planning

Families who prearrange with your funeral home will appreciate an ongoing relationship with you. In turn, your firm will also benefit from the boost in customer loyalty and increased referrals. Here are a few simple ways you can continue the relationship with families who have prearranged with your funeral home.

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5 Ways to Improve Your Funeral Home Marketing on a Shoestring Budget

January 7, 2016 by Danielle Burmeister
Funeral Home Marketing

It's no secret that facility maintenance, staff salaries and licensing fees demand a large portion of your funeral home's annual overhead, leaving little budget for new initiatives. Fortunately, funeral home marketing doesn't have to cost a lot. Today's digital landscape rewards imagination and creative customer experience far more often than costly marketing campaigns. Not sure where to start? Discover five ways to improve your funeral home marketing on a shoestring budget.

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Life Lessons From Working in Funeral Service

December 22, 2015 by Homesteaders Life Company
Funeral Home Business

At Homesteaders, we are committed to promoting the value of funeral service. We have always believed we are in two businesses — funeral service and insurance — and we want our staff to reflect our values. Many of our employees had experience in the funeral profession prior to joining Homesteaders — some as funeral directors, some as administrative support and a few who actually grew up in a funeral home.

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How a Funeral Home Blog Can Help You Connect with Your Community

November 12, 2015 by Alyssa McNab
Funeral Home Marketing

More and more often, people turn to online resources to get information that drives their purchasing decisions. Beyond using your website to find general information about your services, members of your community could also be exploring the content to gain a better overall picture of the type of business you’re operating – and form opinions about whether or not they’d want to use your services in the future.

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5 Qualities to Look for When Hiring a Funeral Home Office Manager

October 22, 2015 by Holly Cully
Funeral Home Business

Can you think of a person in your funeral home who your families and the rest of your staff members know they can rely on no matter what? For many firms, this person is the funeral home office manager.

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Meaningful Holiday Memorial Service Ideas

October 8, 2015 by Danielle Burmeister
Aftercare

Each year, funeral professionals connect with hundreds of people in their community and beyond. Many of your client families are approaching their first holiday season without their loved one. These families need the ongoing support of you and your staff as they begin to create new traditions while still trying to honor the person they’re missing.

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How to Help Families Have the Talk of a Lifetime

October 1, 2015 by Alyssa McNab
Featured, Funeral Planning

Have the Talk of a Lifetime, founded by the Funeral and Memorial Information Council (FAMIC), is a campaign designed to help families have conversations about their lives, so that they may remember and honor those lives in meaningful ways.

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How to Provide Exceptional Customer Service at Your Funeral Home

September 29, 2015 by Krista Frank
Funeral Home Business

Great customer service is all about creating small yet memorable moments for your client families both online and offline. Even during times of grief, it is still possible to make a family feel special. Discover 10 customer service best practices that can help your firm become the provider your community demands.

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