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A Better Way to Set Goals

October 14, 2021 by Dr. Jason Troyer
Featured, Funeral Home Business, Finding Resilience

You are probably setting the wrong goals. In my opinion, these are examples of unhelpful goals:

  • To increase annual call volume to 200 calls
  • To increase the average amount spent per call by $300
  • To improve your customer Net Promoter Score
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Helping Family Members Find Balance in Funeral Service

August 12, 2021 by Dr. Jason Troyer
Featured, Funeral Home Workplace, Finding Resilience

“I’m worried about my dad. He’s been pushing himself too hard and he won’t take a break,” said Tom.*

Tom was concerned about his father, Frank. I learned that Frank was 74 years old, a second-generation funeral director and owned the family firm. Despite having three younger family members working for the funeral home, Frank continued to work long hours and go for weeks without a day off.

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A Love Letter to Funeral Professionals

June 11, 2021 by Dr. Jason Troyer
Featured, Finding Resilience

Dear Funeral Professional,

I love you.

Now before someone gets the wrong idea (and by “someone,” I mean my wife), let me explain. My love can best be characterized by the term philia. Philia is one of the four ancient Greek words for love and refers to the love within a friendship. Others have interpreted philia to be akin to the comradeship between fellow travelers or soldiers, “blood brothers,” and the kinship among people of the same tribe.

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Black Olives, Green Olives & Better Decision-Making

April 08, 2021 by Dr. Jason Troyer
Featured, Finding Resilience

Black olives and green olives. Now that is a simple decision. In my experience, people have strong opinions one way or another – there’s not a lot of gray area here. For me, few ingredients can ruin a recipe or pizza faster than green olives. And you can’t just pick them off; their vile juice spoils the entire dish. Meanwhile, black olives are a culinary gift. They make almost everything better. (I know I’ve offended some of you – my wife doesn’t agree with me either.)

My point is that black and green olives are easy decisions. Unfortunately, many of our personal and business decisions are not so straightforward. In the midst of making an important decision, you may be bogged down by a variety of concerns.

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4 Lessons from a True Innovator

January 14, 2021 by Dr. Jason Troyer
Finding Resilience

Each year on January 4, Louis Braille is recognized on World Braille Day. Before this year, I had little knowledge of Braille’s personal story. All I knew was that he was the guy who created a system of raised dots that allows individuals who are blind to read. What I discovered is that Louis Braille has a fascinating backstory – one with distinct lessons for all of us.

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5 Pieces of Advice for Overwhelmed Funeral Professionals

December 11, 2020 by Dr. Jason Troyer
Funeral Directors, Finding Resilience

Let’s get the bad news out of the way: People all over the world have faced unimaginable loss this year – lost jobs, lost opportunities and, yes, lost loved ones. All of these losses can lead to additional stress on relationships, extra challenges for parents of school-age children, limited contact with our family and friends, financial hardship and acute anxiety. Funeral professionals specifically have faced increased danger in your job duties, added career stress and frustration as you improvise ways to best serve families.

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3 Ways to Reach Out during NFDA

October 15, 2020 by Dr. Jason Troyer
Industry Events, Finding Resilience, Guest Post

Funeral service is a lonely profession. Your non-funeral professional friends don’t want to hear about the challenges of your daily work. They don’t want to know about your surprise inspection, that a casket arrived with a huge dent or how you spent hours in the prep room getting ready for a viewing. However, a few times a year, funeral professionals have the opportunity to be surrounded by people who truly understand them at the state and national conventions and expos.

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“I’ve Been Failing to Take My Own Advice.”

August 06, 2020 by Dr. Jason Troyer
Featured, Finding Resilience, Guest Post

I’ve been failing to take my own advice. Over the past few weeks, I could tell that I have let myself get overwhelmed by three big concerns in my life. So, I decided to try something a little unconventional.

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Baseball, Boy Scouts and the Fear of Missing Out

June 25, 2020 by Dr. Jason Troyer
Finding Resilience

When I was a young teenager growing up in a medium-sized town in Iowa in the 1980s, I had two options for summer activities: Little League Baseball and my Boy Scout Troop. Baseball practice or games took up about three days a week for part of the summer. Scouts met weekly and I enjoyed one week per summer at camp. Even with an early morning paper route and a list of household chores from Mom, I still had plenty of time to ride my bike to the town swimming pool, play Nintendo in my friend’s basement and follow my older brother down to the crick (that’s a creek to some of you) to catch frogs, build forts and mess around. It was easy to not overschedule myself because my town simply didn’t have that many structured events in the summers.

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What I Wish Everyone Knew About Funeral Professionals During the Coronavirus Pandemic

May 21, 2020 by Dr. Jason Troyer
Featured, Finding Resilience

Earlier this year, I wrote about three things I wish everyone knew about funeral professionals. Shortly afterward, the coronavirus pandemic arrived in the United States, disrupting nearly every aspect of everyday life – including funeral service. Watching dedicated funeral professionals respond to this crisis with creativity and compassion has inspired me to write a follow-up piece celebrating the hard work they continue to do to support families in their communities.

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