Homesteaders Blog

Get the latest funeral business insights, research and trends that can help grow your business.

Subscribe Here!

Featured Posts

Latest Posts

Niki Smith

Niki Smith is the Marketing Campaign Manager at Homesteaders Life Company.

Recent Posts

What We Appreciate About Funeral Professionals

March 12, 2024 by Niki Smith
Featured, Funeral Home Business

In times of grief and loss, client families often find solace in the compassionate care provided by funeral professionals. These dedicated individuals play a crucial role in guiding families through the challenging process of saying goodbye to their loved ones. While their work is often behind the scenes, the impact they have on families is profound and invaluable.

Read More

5 Grief Resources for Funeral Professionals

February 1, 2024 by Niki Smith
Featured, Aftercare

You have heard and said this phrase a thousand times: Everyone grieves differently. So, how do you provide support when every single grieving person has a different experience? We know you’re busy with the day-to-day operations, but we understand the value of staying connected to your client families.

Below we have highlighted a few resources (many which are free) that you can easily implement in your funeral home or supply to your client families.

Read More

5 Book Recommendations for Funeral Directors

January 3, 2024 by Niki Smith
Featured, Funeral Home Business

Funeral directors play a crucial role in guiding individuals through one of life's most challenging experiences - grief. To excel in this compassionate profession, continuous learning is key. We did some research among staff and through thousands of online reviews to suggest five books for funeral directors or morticians. Below you will find five recommendations, each with the possibility of bringing unique value to your professional and personal lives.

Read More

Efficiency Strategies for Funeral Homes Managing Multiple Locations

December 21, 2023 by Niki Smith
Featured, Funeral Home Business

Managing multiple funeral home locations can present unique challenges, but with the right strategies it's possible to streamline operations and provide seamless support to grieving families in your communities.

Read More

Using Data to Connect with and Retain Funeral Home Client Families

December 12, 2023 by Niki Smith
Funeral Home Marketing, Featured

For many funeral homes, goal setting includes defining a target for the amount of preneed and at-need business your firm will generate. The most successful firms maintain a preneed to at-need ratio 60/40, which may seem like a stretch goal. Fortunately, you can turn to easily accessible data to help you find and retain your client families.

Read More

4 Tips to Increase Brand Awareness in Your Community

November 9, 2023 by Niki Smith
Featured, Funeral Home Business

You work hard to provide thoughtful, essential services to the families in your community. You bring your best when families experience their toughest time. But how do you build and maintain a strong relationship with those client families and others in your community? Those relationships are crucial for the long-term success and reputation of your firm.

Read More

Top 5 Characteristics of a Great Funeral Home Leader

October 12, 2023 by Niki Smith
Featured, Funeral Home Business

The funeral profession is in the business of compassion. Each day emotions are high, and every action of a funeral home leader can have a lasting impact on client families and your staff. Therefore, being a funeral home leader isn’t just about managing a business but being a part of client families during an impactful and challenging time of their lives.

Read More

Lock in Today’s Prices with P3 Price Protection Plan

August 9, 2023 by Niki Smith
Featured, Funeral Home Business

We know that for many funeral providers even small increases in material cost can significantly impact your already shrinking profit margin. This means many firms are always looking for ways to control costs without impacting quality of service.

Read More

Facebook Ads for Funeral Homes: Tips for Promoting Your Business with a Small Budget

June 29, 2023 by Niki Smith
Featured, Funeral Home Social Media

In the world of social media, Facebook is king. Even with fluctuating users, Facebook has, by far, the most users over any other social media platform, with nearly 3 billion users — almost half of the world’s 8 billion population. Additionally, the average age of users is rising each year.

Read More

5 Ways to Show Appreciation for Funeral Home Client Families

May 18, 2023 by Niki Smith
Featured, Funeral Home Business

As a funeral professional, you have the privilege and responsibility of helping families navigate what is most likely the most difficult time in their lives. While you are primarily focused on providing them with quality funeral services, it is important to remember to show appreciation to your client families in every stage of the process and throughout your interactions with them.

Read More
1 2